GRAPHIC DESIGN for Effective Communication
description
Transcript of GRAPHIC DESIGN for Effective Communication
![Page 1: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/1.jpg)
GRAPHIC DESIGNFOR EFFECTIVE
COMMUNICATION
![Page 2: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/2.jpg)
![Page 3: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/3.jpg)
![Page 4: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/4.jpg)
![Page 5: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/5.jpg)
Content & AudienceLayoutImages/PhotosColor
Graphic Design Basics
![Page 6: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/6.jpg)
Highlight things that look odd
Preview Activity
![Page 7: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/7.jpg)
Effectively communicate Add meaning/substanceApply to both print & electronic
Benefits of Good Design
![Page 8: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/8.jpg)
1) Content & AudienceIdentify purpose of publication/online
materialHow long will info be valid?How much space do you have?Did you include complete contact
info?Do you need to add important
logos?
Know your audienceWho is in your audience?What do they want to know?
![Page 9: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/9.jpg)
2) Layout: Negative Space
![Page 10: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/10.jpg)
2) Layout: Design Grid
![Page 11: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/11.jpg)
2) Layout: Text Alignment
![Page 12: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/12.jpg)
2) Layout: Text Font/Typeface
Serif Typeface
Sans Serif Typeface
Decorative Typeface
![Page 13: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/13.jpg)
2) Layout: Text Tips
DON’TUse a font size smaller than 12
pointsUse more than 2 typefacesUse all capital letters in body
copyLeave widows and orphans
hanging
![Page 14: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/14.jpg)
2) Layout: Text Tips
DOProofreadCheck spelling and grammarHave someone else review
textRead it aloud and/or
backwards
![Page 15: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/15.jpg)
![Page 16: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/16.jpg)
3) Images: Tips
Should enhance the message
Faces look at reader or textDon’t mix clip art with
photosDon’t use too many or too
few
![Page 17: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/17.jpg)
![Page 18: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/18.jpg)
3) Images: Resolution
Measured in Dots Per Inch (DPI)
Screen usually 72 DPI resolution
Print usually 300 DPI resolution
![Page 19: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/19.jpg)
4) Color
DON’TUse too much or too littleUse “too light” or “too
bright”Use complicated
backgrounds
![Page 20: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/20.jpg)
Highlight things that look oddIdentify why they look oddSuggest edits to improve them
Post Activity
![Page 21: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/21.jpg)
4) Color: ElectronicRGB (Red Green Blue)Created by adding light
![Page 22: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/22.jpg)
4) Color: PrintCMYK (Cyan Magenta Yellow blacK)
Created by adding other colors
![Page 23: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/23.jpg)
4) Color: PrintPMS (Pantone Matching System)
Costs more for exact color match
![Page 24: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/24.jpg)
4) Color: Properties
Warm colors appear larger/closer
Cool colors appear to recedeBlack and white are neutralsColors have emotional
meanings
![Page 26: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/26.jpg)
Choose newsletter copyCreate design grid layout Post on wall
Activity
![Page 27: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/27.jpg)
Great design and great content will make a
great product!
Remember . . .
![Page 28: GRAPHIC DESIGN for Effective Communication](https://reader035.fdocuments.us/reader035/viewer/2022062323/56815d91550346895dcba8b0/html5/thumbnails/28.jpg)
www.educationworld.com/clipartwww.allgraphicdesign.comNon-Designer’s Design Book (R. Williams)Non-Designer’s Type Book (R. Williams)White Space is Not Your Enemy: A Beginner’s Guide to
Communicating Visually (K. Golombisky, R. Hagen)
Resources