Graphic Design BasicsGraphic Design Basics 10 Hierarchy is the order of importance within a group....

Instructor: CourtneyBarr

AssistantProfessorofArt

LouisianaStateUniversity

email: [email protected]

Graphic Design BasicsLSU CONTINUING EDUCATION

WelcometoGraphicDesignBasics.Thiscourseoffersanintroduc-

tiontothepurposesandmethodsofgraphicdesign.Youwillgain

afundamentalunderstandingoftheelementsandprinciplesof

visualcommunication.Youwilllearnthebasicsofcommunicat-

ingwithtextandimage.Wewillalsodiscusscolortheory,studio

practicesandprintproduction.Bytheendofthistwo-daycourse,

youwillhaveabasicskillsettoutilizeinthecreationofyourown

designmaterialssuchaslogos,advertisements,brochures,posters

andnewsletters.

Prerequisitecourse:AdobeIllustratorEssentialsorequivalentknowledge.

Textbook:Robin Williams Design Workshop

Graphic Design Basics 3

Table of Contents

I. Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

II. Whatisgraphicdesign?. . . . . . . . . . . . . . . . . . . . . . .4

Graphicdesignisvisualcommunication. . . . . . . . . . .5

Thedesignprocess. . . . . . . . . . . . . . . . . . . . . . . . . . .5

Kindsofgraphicdesign . . . . . . . . . . . . . . . . . . . . . . .6

III. Componentsofgraphicdesign. . . . . . . . . . . . . . . . . .7

Imagery

Color

Typography

Composition

IV. Principlesofdesign. . . . . . . . . . . . . . . . . . . . . . . . . . .8

Exercise: Design Principles . . . . . . . . . . . . . . . . . . .9

IV. Hierarchy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Project: Business card . . . . . . . . . . . . . . . . . . . . . . .11

Businesscardexamples. . . . . . . . . . . . . . . . . . . . . . . .12

Workingwithtype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Typecrimes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Typedesignexamples. . . . . . . . . . . . . . . . . . . . . . . . .16

Project: Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Logoexamples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

V. Grids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Project: Advertisement . . . . . . . . . . . . . . . . . . . . . .19

Project: Event poster . . . . . . . . . . . . . . . . . . . . . . . .20

Posterexamples. . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

VI. Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Fileformats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

RGB/CMYK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Resolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Printingchecklist . . . . . . . . . . . . . . . . . . . . . . . . . . . .25


What is graphic design?

“Graphic design is everywhere, touching everything we do, everything

we see, everything we buy: we see it on billboards and in Bibles, on taxi

receipts and on websites, on birth certificates and on gift certificates, on

the folded circulars inside jars of aspirin and on the thick pages of chil-

dren’s chubby board books.

Graphic design is the boldly directional arrows on street signs and the

blurred, frenetic typography on the title sequence to E.R. It is the bright

green logo for the New York Jets and the monochromatic front page of

the Wall Street Journal. It is hang-tags in clothing stores, postage stamps

and food packaging, fascist propaganda posters and brainless junk mail.

Graphic design is complex combinations of words and pictures, numbers

and charts, photographs and illustrations that, in order to succeed, de-

mands the clear thinking of a particularly thoughtful individual who can

orchestrate these elements so they all add up to something distinctive, or

useful, or playful, or surprising, or subversive or somehow memorable.”

Graphic design is a popular art and a practical art, an applied art and an

ancient art. Simply put, it is the art of visualizing ideas.

-JessicaHelfand

http://www.aiga.org/content.cfm/what-is-design


Theroleofagraphicdesigneristotakeinformationandtransformitinto

aninteresting,accessiblevisualmessage.Inordertocompetewithallthe

othervisualmessagesinourworld,today’sgraphicdesignersmustfind

themostcleverandcreativesolutions.

Graphic design is collaborative .Asadesigneryouwillalmostalways

beworkinginateamenvironment,collaboratingwithanartdirector,

othergraphicdesigners,photographers,illustrators,marketingprofes-

sionals,andyourclients.

Graphic design has a soul . Graphicdesignisnotdefinedastheactof

sellingproductstoconsumers.Thatis(admittedly)oneaspect;however

inmyopinionthebestdesignisthatwhichhasmeaning,thatwhich

enhancesthelivesofthosewhoencounterit,andthatwhichreflects

somethingpositiveaboutit’sdesigner.

Graphic design is visual communication .

Whenapproachedwithanewproject,everydesignershouldaskthese

questionstodefinethepurposeoftheproject:

1. Whatisthemessage?

2. Whoisthetargetaudience?

3. Whatisthebestformattocommunicatethemessagetotheaudi-

ence?

Thisinformationwillhelpthedesignteamtowritewhatiscalledaproj-

ect brief,orawrittendescriptionoftheprojectobjectivesandoutline.

The design process


Publication design

(books,magazines,newspapers)

Motion design

(filmtitles,televisiongraphics,animatedfilms)

Interactive design

(webdesign,informationkiosks,interfacedesign)

Type design

(designofletterformsandtypography)

Environmental design

(exhibitiondesign,signage,publicinformation)

Package design

(designfor3-dimensionalpackagesanddisplays)

Educational design

(designforeducationalmaterial)

Illustration

(traditionalanddigital)

Identity design

(logosandidentitysystems)

Corporate communication

(in-housedesign)

Information design

(visualizingcomplexinformation)

Advertising design

(adcampaigns,billboards,posters,media)

Kinds of graphic design(thesecategorieswilloftenoverlap)


Everygraphicdesignprojectismadeupofacoresetofcomponents.Itis

importantthatadesignerunderstandshowtoutilizethesecomponents

tocreateasuccessfulvisualcommunication.

Imagery

Theuseofimagery,suchasphotographsandillustra-

tions,isthemostdirectwaytoreachanaudience.

Wecangraspthemeaningofanimagemuchmore

quicklythanawordorsentence.Becauseofthis,im-

agescancommunicatetoaudiencesacrosslanguage

barriers.Imagerycanhelptoconveyemotionand

mood.Imagescanalsobepairedwithtexttocreatea

powerfulcommunication.

Color

Colorisapowerfuldesigntool.Colorcanevokeanimmediateemotional

responsetoavisualmessage.Colorcanalsobeusedtoorganizeinfor-

mationandseparatepartsofadesign,tocreatedepthandcontrast.We

associatecolorwithcertainbrandidentities(ex.redforCoca-Cola).

Typography

Typographyistheartoftextdesign.Typographyworksinsyncwiththe

otherelementstocommunicateeffectively.Inadesignagency,acopy-

writerwouldprovideadesignerwithtext,howeveroftendesignersare

askedtoperformthetaskofcopywriting.Adesignermayrewordbare

textfromtheclientorinventnewheadlinesandtaglines.Thechoiceof

atypefaceisacrucialpartofthedesignprocess.Eachtypefacecarriesa

certainmoodorattitude.Sometypefacesarefriendly,someareserious,

someareformal,somearecasual.Designersmustalsomakechoices

abouttextplacement,sizeandweight.

Composition

Compositionistheartoflayout,orbringingimagery,colorandtypogra-

phytogethertocreateafinishedgraphicdesignpiece.Theblankpage

canbeveryintimidating,andasuccessfuldesignercanharnesstheirskills

withtheelementsofdesigntocreateacomposition.Designersmust

utilizetheirknowledgeofproportion,balance,emphasisandhierarchy.

Components of graphic design

Garrett Landry, Digital Imaging Techniques

Chelsie Oelschlager, Production Techniques

Courtney Barr


Asafoundationforaprofessional

careerinanydesignrelatedfield,

studentslearntheprinciplesof

design.Principlesaretheorganiza-

tionalcomponentsofdesign:

Principles of design

emphasis / dominance

focalpoint,tension

proportion / scale

visualagreementofsize

balance

asymmetrical,symmetrical,radial

variety / harmony

similiarities,differences,

oragreementofvisualparts

rhythm / repetition

recurrenceorrhythm

movement

direction,dynamics,visualpath


Exercise: Design principles

emphasis / dominance

focalpoint,tension

proportion / scale

visualagreementofsize

balance

asymmetrical,symmetrical,radial

variety / harmony

similarities,differences,

oragreementofvisualparts

rhythm / repetition

recurrenceorrhythm

movement

direction,dynamics,visualpath

Takeafewminutestodosomequicksketchingforeachofthedesignprin-

ciples.Tryoneshape(likeacircle)thentrymixingshapes.


Hierarchyistheorderofimportancewithinagroup.Hierarchyisusedin

graphicdesigntoorganizeinformationsothattheviewerunderstands

thelevelsofimportanceinthemessage.Ifthehierarchyinadesignis

confusingorambiguous,theviewerwillnotreceivethemessage.

Canyouidentifytheorderofimportanceofelementsinthesegraphic

designexamples?

Hierarchy

Graphic Design Student Office, LSU



Kyle Baker, Loren Koren, Sarah Roussel and Mary Simpson, Introduction to Graphic Design


Forthisproject,youwillcreatehierarchybychangingtheorganization

andtexttreatmentsofyourownbusinesscard.

1. Openthesourcefile:Project1Template.ai

2. TypeoutyourbusinesscardinformationinAdobeIllustrator.This

shouldincludeyournameandinformationsuchasyouraddress,

phone,email,website,etc.Tip:Typeeachbitofinformationina

separatetextboxsoyoucaneasilyrearrangethem.

3. Usingjustonetypefamily,explore8differentwaystocreatehierar-

chyinyourbusinesscard.

Project: Business Card

Courtney BarrAssistant Professor of Art123 Art BuildingSchool of Art + DesignLouisiana State UniversityBaton Rouge, LA 70803phone: 225-326-8522email: cbarr3 @lsu.edu

Contrasting weightNo hierarchy

Courtney BarrAssistant Professor of Art

123 Art BuildingSchool of Art + DesignLouisiana State UniversityBaton Rouge, LA 70803

email: cbarr3 @lsu.eduphone: 225-326-8522


123 Art Building

School of Art + Design

Louisiana State University

Baton Rouge, LA 70803

email: cbarr3 @lsu.edu

phone: 225-326-8522

Color + spacing Alignment

Scale + italic + spacing Alignment + color + italic + bold + spacing

Courtney BarrAssistant Professor of Art123 Art Building

School of Art + DesignLouisiana State UniversityBaton Rouge, LA 70803phone: 225-326-8522email: cbarr3 @lsu.edu

Courtney BarrAssistant Professor of Art123 Art BuildingSchool of Art + DesignLouisiana State UniversityBaton Rouge, LA 70803phone: 225-326-8522email: cbarr3 @lsu.edu


123 Art Building

Louisiana State University

Baton Rouge, LA 70803

phone: 225-326-8522

email: cbarr3 @lsu.edu

School of Art + Design


Business card examples

Courtney Barr for InTandem, Inc.



Courtney Barr


Typographyisoftentheoneelementthatmostfrequentlysetsapart

amateurdesignfromprofessionaldesign.Workingwithtypedemandsan

attentiontodetail,skillswithspellingandgrammar,andknowledgeof

howtoedittypewithinyourdesignsoftware.Onthispageyouwillfind

afewofthemostimportanttypeterms.

Working with type

CAP HEIGHT

X-HEIGHT

BASELINE

STEM BOWL SERIF DESCENDER

STRESS

Anatomy of letters

Linespacing or leading

Linespacingorleadingisthetermthatdefineshowmuchspaceisbetweenlinesoftype.Linespac-ingisusuallywritteninpoints.Adesignercanincreaseordecreaselinespacingtofittypeintoaspacewithoutchangingthepointsizeofthetype.

Linespacingorleadingistheterm

thatdefineshowmuchspaceis

betweenlinesoftype.Linespac-

ingisusuallywritteninpoints.A

designercanincreaseordecrease

linespacingtofittypeintoaspace

withoutchangingthepointsizeof

thetype.

10 point type with 12 points leading

10 point type with 18 points leading

Tracking

Trackingisthespacingbetweenlettersinasentenceorparagraph.

Tighttrackingisespeciallyusefulforlargetypeheadlines.Loosetrackingcanbeusefulforlogodesigns,especiallywhenusingC A P I T A L S .

Kerning

Kerningisthespacebetween

individualletters.Designersadjust

kerningtohelptwolettersfit

togetherbetter.Mostdesign

softwarehasanautomatickerning

function,butyoucancustomize

kerningfordifferentresults.

TakeTake

Without kerning

With kerning


Type crimes

vertical or horizontal scaling

squishingandstretching

pseudo italics

applyingslantinsteadofitalics

pseudo bold

applyingstroketotypeinsteadofbold

pseudo small caps

changingthepointsizeinsteadofusingsmallcaps

too much space between letters

nokerning

negative tracking

rivers and holes

bad rag

dumb quotes

usingtickmarksinsteadofquotes

STRETCH

SQUISH

STRETCH

SQUISHX

X

"quotation"“quotation”

X

italicsitalics

X

boldX bold

Psuedo SMALL CAPS

Real SMALL CAPSX

rub̂Don’t use negative tracking to save space.

Rivers are vertical rib-bons of white space that sometimes appear by happenstance in a column of type. To the most sensitive typogra-phers, rivers are like fingernails on a black-board. They are most common in newspa-pers, which tend to have narrow columns and tight deadlines. The problem with riv-ers is that they draw your attention away from the text that you were trying to read.

When setting type with a ragged margin,pay attention to the shape that the ragged line endings make. A good rag goes in and out from line to line in small increments. A poor ragcreates distracting shapes of white space inthe margin. Don’t rely on the line breaks generated by your software application; get in the habitof spotting and correcting poor rags by making manual line breaks or by editing your copy.Slight adjustments in point size or column width might work as well.

ilovetypography.com

Ilene Strizverfonts.com


Type crimes

punctuation eats the edge

stacked lowercase

too many signals

two hyphens in place of em dash

hyphen between numbers

En dash in hyphenated word

two spaces between sentences

widows and orphans

A widow occurs when a short word at the end of a paragraph is left alone on a single line, thus awkwardly breaking the column of type.

When this lone word occurs at the top of the next column, the poor thing is called an

orphan.

ilovetypography.com

vertigo

vertigoX

I am SO excited and I just can’t hide it!!!

Lots of punctuation (at the end of lines) will attack, threaten,

and generally weaken the flush right edge. Watch out for this.

Lots of punctuation (at the end of lines) will attack, threaten,

and generally weaken the flush right edge. Watch out for this.

X

These interruptions—especially the snide remarks--are driving me crazy.

X

El Lissitzky lived 1890–1941.Rodchenko lived longer (1891-1956).

X

It’s okay to be second-best, but never, ever second–best.

X

Don’t put two spaces between sentences. They leave an ugly gap.

X

Tip: Turn on “Optical Margin Alignment” in InDesign > Type menu > Story palette

X

X

mixing the wrong typefaces

Asageneralrule,donotmixtypefacesthataretoo

similar.Itisusuallybettertocombinetypefacesthat

complementeachotherthroughcontrast.

with handwriting faces.Script faces clash

Sansseriffacesget along with serifs.


Type design examples

Chase Freeman, Applied Typography



Courtney Barr, Uptown Greenville Map (detail)

Sara Fradella, Applied Typography

Tiffanie Hunter, Applied Typography


Forthisproject,youwillcreateapersonallogobyexploringvariousideas

withtypedesign.Trydesigningamonogramwithyourinitials,ordesign

alogowithyourfullname.Experimentwithcombiningsansserifand

seriftypefaces.

Herearesomelogoexamples:

Project: Logo



Graphic Design Student Office, LSUCourtney Barr and Mimosa Mallernee

Courtney Barr

Courtney Barr

Courtney Barr

Courtney Barr


Gridsserveasanintegralpartofeverypieceofgraphicdesign.Grids

offerthedesignerastructureoverwhichtheycanarrangeimagesand

type.Takingthetimetocreateagridatthebeginningofaprojectwill

giveyouworkingguidelinesandmakethedesignprocessmoreefficient.

Grids





Usingtheskillswehavelearnedsofar,trytoredesignandimprove

amagazineornewspaperadvertisement.

Howcanyouimprovethehierarchy,ororderofimportance?

Howcanyoumakethemostimportantinformationstandout?

Canyouusemoreeffectivefonts,images,andcolor?

Project: Advertisement

Music Book SaleSymphony Fantastic

April 29-May 8

Wildwood MallBeside Shopper’s Drug Mart

Mon. Tues. Weds. Thurs. Fri. Sat. Sun.10-6 10-6 10-9 10-9 10-9 9:30-6 CLOSED

For more infomation:(225) 222-2222

MusicBookSale.org

All proceeds to bene�t the:SASKATOON

SYMPHONYSchool Concerts

MARK ALLENCONSTRUCTIONReplacement Doors & Windows

Snow & Icicle Removal Available

Siding, Roofing, Decks, Plumbing & Sewage Repair

No Job Too Small

225.242.2871- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

original ad student redesign

original ad

student redesign


Forthisproject,youwillcreateapostertoadvertiseanevent.Startbychoos-

ingyourevent.Thensketchsomeideasforhowtocombinetypeandimage

inacreativewaytopromoteyourevent.Decideonasize,andcreateagrid

withguidelines.Thenbegintocomposeyourelementsonthepage.

Project: Event Poster




Courtney Barr


Courtney Barr


Student work

LSU OLD FRONT NINE

9AM

REGISTRATION/ACTIVITIES

WALK

8AM

Nicholson/Nicholson Extension

MARCH 27TH, 2010

FRI. OCT. 8. 5:00 PM

ST. JAMES EPISCOPALDAY SCHOOL

FALL CARNIVAL

March 208 am - 5 pm

March 218 am - 2 pm

spring sale spring

The Keeping Room 7575 Jefferson Hwy. Baton Rouge

2 DAYS ONLY!

Jambalaya Cookoff

*2010*

LSU PARADE GROUNDS

THURSDAY, OCTOBER 2110 am - 2 pm * Cookoff/Community Games/Lunch

4 pm - 8 pm * Dinner/Entertainment/Results

$10 all you can eat * $5 plate lunch

CHRIS LEBLANC BAND

For Event, Ticket Sales, or Team Sign Up Information

visit CAUW.orgor

call (225) 383-2643

Proudly sponsored by:


File formats

Anative file formatisthedefaultfileextensionusedbyasoftware

program.Savinginthenativefileformatwillpreserveeditingcapabilities

inthatspecificsoftwareprogram.Belowisalistofcommonnativefile

formats:

.ai AdobeIllustrator

.indd AdobeInDesign

.psd AdobePhotoshop

.pdf AdobeAcrobat

.cdr CorelDraw

.psp PaintShopPro

Whenanimageneedstobeusedinanotherprogramitshouldbecon-

vertedtoastandard graphics format (.tiff,.eps,.jpg,etc).Oneexcep-

tiontothisruleisAdobePhotoshop,whichcanopenmostotherAdobe

nativefileformats.

File format guidelines

Web images

.jpg Useforphotographsorimageswithsmoothcolortran-

sitions,notransparency.Savingto.jpgformatcompress-

esyourfile.Always keep a high quality originalin

.tiffor.psdformat–onceyousaveto.jpgyoulosepixel

informationthatyoucan’tgetback.

.gif Useforimageswithsolidareasofcolor,retainscrisp

detail,offerstransparency

.png-8 Similarqualityto.gif,offersmoretransparencyoptions

.png-24 Similarqualityto.jpg,offerstransparencyoptions

Print images

.tiff useforphotographicimages,highquality

.psd Photoshopnativefileformat,usewhenyouneedto

preservelayers,transparency,adjustmentlayers,masks,

clippingpaths,layerstyles,blendingmodes,etc.

.ai Illustratornativefileformat,usewhenyouneedtopre-

servelayers,clippingpaths,effects,etc.

Raster graphicsaremadeupofpixels,likephotographs(thinkPhoto-

shop).Vector graphicsaremadeofpaths,likelogos(thinkIllustrator).

Production


Color space

CMYK

CMYKstandsforCyan,Magenta,Yellow,Black.Thesefourcolorsrep-

resentthefourinksusedonaprofessionalfour-coloroffsetlithopress.

Ingeneral,youshouldsaveimagesinCMYKformatonlywhenyouare

sendingaprojecttobeprofessionallyprinted.Howeversomeprinters

preferRGB,soalways check with your printertofindoutwhatcolor

spaceyoushoulduse.

RGB

RGBstandsforRed,Green,Blue.Thesethreecolorsmakeupthevisible

lightspectrum.RGBformatisespeciallyidealforanimagethatwillbe

seenonamonitororscreen.However,RGBisalsoappropriateforinkjet

andlaserjetprinting.RGBoffersawidercolorrangethanCMYK.Thisis

whyRGBimagestendtoprintmorevibrantandsaturatedthanCMYK

images. I recommend that all images should be stored in RGB for-

mat from the beginning .ConvertingtoCMYKwilldiscardsomecolor

information,andyoucan’tgetitback.

Process and Spot Colors

ProcesscolorsaremadeofamixofCMYKorRGBpercentages.Because

offsetlithographyprintinghasmanyvariables,suchasinkdensity,pro-

cesscolorscanvaryfromprintertoprinter.

Spotcolorsareusedwhenaspecifichueisrequired,especiallyforcom-

panylogos.AcommonspotcolorformatisPantone.Spotcolorsarespe-

ciallymixedinks.Inoffsetlithographyprinting,spotcolorshaveamore

consistentresult.Yourinkjetorlaserjetprinteronlyprintswithprocess

colors,sospotswatchesinyourdocumentareautomaticallyconvertedto

process.

Halftone

Imageswithcontinuoustoneareconvertedtohalftonefortheprint-

ingprocess.Ifyoulookatapieceofprintedmaterialwithamagnifying

glass,youwillseethehalftonepatternofdotsthatmakeupeachcolor.

Halftoneismeasuredinlpiorlinesperinch.Thelowerthelpi,themore

apparentthehalftonedotsare(thinkofnewspapersandcomics).Ingen-

eralyouwillnotneedtosetupyourimagesinhalftone;youroffsetlitho

printerwilldothiswhentheysend(RIP)thefiletothepress.

TypicalHalftoneResolutions:

LaserPrinter(300dpi) 65lpi

LaserPrinter(600dpi) 85–105lpi

OffsetPress(newsprint) 85lpi

OffsetPress(coatedpaper) 85–185lpi


Resolution

Resolutionismeasuredindpiordotsperinch.Thehighertheresolu-

tion,thebetterthequalityanddetailoftheimage.Thisisbecauseahigh

resolutionimagecontainsalargeamountofpixels.Highdpiimagesalso

havealargerfilesize.

Itisalwaysbettertostartwithahighresolutionimageandreduceitfrom

there.Ifyouarescanningyourownimage,ithelpstoknowwhatthe

finalsizewillbe.Howeverifyoudon’tknowthefinalsize,Irecommend

scanningataresolutionbetween300–600dpi.Keepahighresolution

originalofallyourimagefilesineither.raw,.tiffor.psdformat.Don’t

keephighqualityimagesin.jpgformat-everytimeyousavea.jpgit

compressesyourimages,essentiallyerasingpixelinformation.Onceyou

reducepixels,youcan’tgetthemback.

Keepinmindthatnoscreenormonitorcandisplayahigherresolution

than72dpi,soscreenimagesneedtobenolarger.Noinkjetorlaserjet

printercanprintdetailhigherthan300dpi.Agooddpirangeformost

printprojectsis150–300dpi.

300 dpi

72 dpi


Printing checklist

T Remove extraneous elements:Deleteunusedcolorswatchesfromtheswatchespalette.

Removeanynon-printingelementsfromthepasteboard.

T Graphics:Rastergraphics(photos,scannedimages)shouldbe300dpi.Convertgraphics

totheappropriatecolorspace.(RGBforinkjetandlaserjetprinting,CMYKfor4-colorpress

printing)

Tip:Keepfilesizesmanageable.CropimagesinagraphicsprogramlikePhotoshoprather

thaninyourpagelayoutprogram(becauseevenifcropped,theentiregraphicsfilebecomes

apartofthedocument,unnecessarilyincreasingfilesizeandprocessingtime).

T Color:Assignappropriatecolorprofile(infocanbeobtainedfromyourprinter)

T Bleeds:Ifyourdesignincludesableed,itshouldextend1/8inchbeyondthepageedge.

T Print separations:Printcolorseparationsandcheckthatcolorsseparateproperly.Label

eachprintedseparation(Cyan,Magenta,Yellow,Black).Ifyouareprintingwithspotinksyou

wouldseeaseparationforeachspotcolor.

T Print hard copy proofs:Checkproofstoensuretheyaccuratelyreflectthegraphics,fonts,

bleedsandincludecropmarksifrequired.

T Create dummy:Ifyourprintjobrequiresfoldingorstapling,providea“dummy”ormockup

ofthefinalfoldedpiece.

T File submission:Submitfilesondiscwiththefollowingrecommendedstructure:

Foldername:“JobTitle”

• job_title.--- (nativefile)

• job_title.PDF (AcrobatPDFfile)

• Fonts (allfontsinjob)

• Links (alllinkedimages)

Tip:InDesignwillautomaticallygatheryourpressfilesunderFile>Package...

Graphic Design BasicsGraphic Design Basics 10 Hierarchy is the order of importance within a group....

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