MINA KIM | GRAPHIC DESIGNER

NYPL(New York Public Library) re-brand identity project. As its 100 years anniversary, the challenge for this project was to create its “New Look” in order to get closer to people as an open space for the public. The friendly rounded shape logo and the strong images give a strong visual impact to catch the viewers’ attention.

NYPL | BRAND IDENTITY

ART &ARCHITECTUREThe Miriam & Ira D. Wallach Division of Art, Prints and Photographs

Third Floor, Room 300P. 1.212.930.0835 F. 1.212.930.0530

The Art and Architecture Collection is the primary access point for readers and researchers using the Research Libraries’ materials which relate to the fine arts, decoration, art, architectural history, and design.

Collected primarily in English and western European languages, the extensive collections include mono-graphs, exhibition catalogs, auction records, periodicals, , ephemera, oeuvre and catalogues raisonnes.

ART &ARCHITEC.The Miriam & Ira D. Wallach Division of Art, Prints and Photographs

Third Floor, Room 300P. 1.212.930.0835 F. 1.212.930.0530

The Art and Architecture Collection is the primary access point for readers and researchers using the Research Libraries’ materials which relate to the fine arts, decoration, art, architectural history, and design.

Collected primarily in English and western European languages, the extensive collections include mono-graphs, exhibition catalogs, auction records, periodicals, , ephemera, oeuvre and catalogues raisonnes.

MAPDIVISIONLionel Pincus and Princess Firyal Map Division First Floor, Room 117

P. 1.212.930.0587

The Lionel Pincus and Princess Firyal Map Division is one of the world’s premier map collections in terms of size, scope, unique holdings, diversity and intensity of use. Established in 1898, our holdings include more than 433,000 sheet maps and 20,000

books and atlases published between the 15th and 21st centuries. The collections range from the global to the local scale and support the learning and research needs of a wide variety of users.

MAPDIVISIONLionel Pincus and Princess Firyal Map Division First Floor, Room 117

P. 1.212.930.0587

The Lionel Pincus and Princess Firyal Map Division is one of the world’s premier map collections in terms of size, scope, unique holdings, diversity and intensity of use. Established in 1898, our holdings include more than

433,000 sheet maps and 20,000 books and atlases published between the 15th and 21st centuries. The collections range from the global to the local scale and support the learning of a wide variety of users.

The magazine focuses on photography and contains articles on cameras, techniques, digital imaging and lighting. The logo “PMC”, originated from Chalet NewYorkNineteenEighty typeface, is combined with simple graphic image of camera shutter. The lower case logo with graphic image presents the feeling of simplicity and modern looking. The color variation and applications are various by different additions and cover page of each contents.

P M C | MAGAZINE

35

Red Corset, NYC, 2001

T H E P M C M O N T H L Y I N T E R V I E Wby Keith Richards, NYC.

Sink, Las Vegas,

2000

IN

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Christy Turlington, NYC, 1990

THE PATH TO BRILLIANCE

Growing up in Edinburgh, Scotland, Albert learned photography on his own through books and trial and error. The foundation laid out for him by the college education he received further stirred his creative endeavours. Watson studied graphic design at the Duncan of Jordonstone College of Arts and Design in Dundee and film at

the Royal College of Art, London. After he moved to the US in 1970, his wife Elizabeth gifted him his first camera for his 21st bir thday. It was something about the way the camera felt in his hand—it fit just right and felt comfortable and easy. Later that year, Albert was introduced to an art director at the cosmetics powerhouse Max Factor, who

offered him his first session of tes t shot s . The company ended up purchasing two of his photographs. By 1976, he got his first job at Vogue and set base New York, never looking back.

Albert Watson has no favourite genre. He can deftly switch from landscape photogra-phy to portraiture to still life to fashion, from one day to the next. As he has always been open to learning, he has developed an eclec tic style that is patented. He believes that the beauty of photography is that there is no need to lock on to one particular style. This is because with so many great photographers to learn from, the room for improvement is endless. Albert’s deep interest in graphic design goes hand-in-hand with his photog raphy. This combination is often reflected in his books, more so in Cyclops. Titled because he was born one eye blind (in Greek mythol ogy, ‘Cyclops’ is a god with one eye), the book does not have just incredible photographs. It also features 280 Watson-approved fonts that make each page a delight to read.

Living Pho tography Through The Years Albert believes that today, photographers spend their time being consumed with the latest equipment. “I miss superbly lit photo-graphs because now there’s too much use of the soft box, which makes everybody look pretty good,” he says. “But that’s all it is—pretty good. It never looks magnificent or sur-real or ‘I’ve never seen that before’.” He also shares his disappointment of seeing a lot of work today that looks exact ly like his own or that of other photographers who were big in the 70s and 80s.But can you blame them? If there was ever a photography st y le so amazing that it had to be imitated, Al-bert’s work is a fantas tic choice.

There is no question that he has influenced photography as greatly as few of his time. And there is no doubt that he will be looked up to for inspiration for as long as the world loves brilliant photography. Actors Thurman and Jack Nicholson and musi cian Mick Jag-ger are some of the celebrities who love Al-bert for his work. recipe for Christmas goose.

Albert Watson has no favourite genre. He can deftly switch from landscape photogra-phy to portraiture to still life to fashion, from one day to the next. As he has always been open to learning, he has developed an eclectic style that is patented. He believes that the beauty of photography is that there is no need to lock on to one particular style. This is because with so many great photog raphers to learn from, the room for improve ment is endless. Albert’s deep interest in graphic design goes hand-in-hand with his

INFLUENCES AND INSPIRATIONS

CELEBRITY FAVORITES

photography. This combination is often re-flected in his books, more so in Cyclops. Titled because he was born one eye blind (in Greek mythology, ‘Cyclops’ is a god with one eye), the book does not have just incredible photo graphs. It also features 280 Watson-approved fonts that make each page a dlight to read.Living Photography Through The Years Albert believes that today, photogra phers spend their time being consumed with

the latest equipment. “I miss superbly lit photographs because now there’s too much use of the soft box, which makes everybody look pretty good,” he says. “But that’s all it is—pretty good. It never looks magnificent or sur-real or ‘I’ve never seen that before’.” Actors Uma Thurman and Jack Nicholson and musi cian Mick Jagger are some of the celebrities. who love Albert for his work. But he does not shy away from picking his favourite celebri-

“I have, from my Scottish background, a very, very solid work ethic. I’m dedicated to the work, to doing good work and doing things the right way.”

NOW is a campaign that brings awareness about the food waste problem in the U.S.A. NOW(No Waste) campaign will be an educational tool in a market place, creating useful information such as leftover food recipe, how to save the food waste, and how to understand food labeling. In addition, it will play an important role in drawing awareness of how much food are wasted in the U.S.A. through a communication components, such as banner, newspaper ads, website, and bus stop ads.

NOW | BRAND IDENTITY

Sculptural typeface is three-dimensional artwork created by shaping vellum paper. It was inspired by abstract architecture, contemporary sculptures, and geometric shaped objects. The shadow that each geometric shape creates gives the volume to the letter. This typeface will introduce a new style of letter form and various application options.

SCULPTURAL TYPEFACE | BOOK

ALL CHARACTERS

Branding project for Elizabeth Smith, who is a practitioner in Rosen Method Body work. The design is inspired by natural organic shape, and presents human’s inner spirit. The main three colors ( blue, green, and orange) represent sky, tree, and earth.

ELIZABETH SMITH | BRANDING

andand

“Our work addresses the holding back we do, where we do not show ourselves, where we hold back our feelings, where we hold back actions. Through listening to the truth of the body, it is possible to discover what we can do, who we can be, what we can experience, how we can love.”

Let go of habitual stress and muscle tension in your body.

Allow relaxation to reveal the emotions under your aches and pains.

Feel the joy of having a deeper connection with yourself and others.

EXPERIENCE THE POWER OF GENTLE TOUCH . . .AND COME HOME TO YOURSELF

MARION ROSEN, FOUNDER | ROSEN METHOD BODYWORK

ELIZABETH SMITHRosen Method Bodywork | MS, RN

917 544 5670

80E 11TH ST NY, NY and ANNANDALE, NJ

ESMITHFORROSEN@GMAIL.COM

WWW.ESMITHFORROSEN.COM

This project is a conference poster in form of a triptych (three posters to be viewed at once and which work individually), designed with manipulated symbol of biometric test.

SURVEILLANCE | POSTER

r e l a x

Typography design to express the opposite meaning of the two words: LABOR and RELAX. The challenge was to find out the solution for both of the letter to carry its own feeling.

LABOR & RELA X | TYPOGRAPHY

The challenge for this competition was to raise awareness of the AIDS crisis globally. Instead of using negative aspect of AIDS, I approached to the positive way so that people in the world can participate on this campaign.

POSTER | WORLD AIDS DAY 2011 COMPETITION

The High Line is a complete reuse and transformation of an abandoned industrial structure into a verdant public park 30 feet above the ground. The design hearkens back to the era when the West Side of Manhattan was America's premier working waterfront.

Gansevoort Street

14th Street (elevator access)

16th Street (elevator access)

18th Street

20th StreetAC

CES

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HO

UR

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from 7:00 AM to 10:00 PM daily.

Last entrance to the park is at 9:45 PM

Friends of the High Line · 529 West 20th Street, Suite 8W · New York, NY 10011 T (212) 206-9922 F (212) 206-9118 http://www.thehighline.org

Poster design for the High Line Park. Black and white are main colors, and color yellow is used for the accent for this poster. The poster is based on simple shape of the train rail load with typography.

HIGH LINE PARK | TYPOGRAPHY

This is a movie poster, designed with only type. The counters of the letters make interesting negative and positive spaces. Strong black and white colors also create a hierarchy in the poster.

THE WAY THINGS GO | POSTER