Graphic and Web Designer...

Sheetal SohoniGraphic and Web Designer

Portfolio

Sheetal Sohoni . Portfolio .

W ireframesWireframes provide a schematic blue print about fucntioning of a website, and a precursor for mockups. Wireframes for home page, product page, and check out process for an organic grocery store. My Role: Designing and stacking the information for better readabilty, easy access, and effective user experince. Process Followed: Researching, analysing, recording, and desgining!

Sheetal Sohoni . Portfolio . Page 2 Sheetal Sohoni . Portfolio .

W ireframes


W ireframes


W ireframes

Designed the navigation taxonomy, reduced number of steps, clarity in the checkout process for better user experience and reduction in cart abandonment.


M ockups


M ockups

Boss’ comment

Great Job!

Website/APP Mockups help the clients in visualizing the look and feel before the coding starts. The three examples presented in the portfolio are very different from one another. These web-site mockups cater to different target audience, function, and use, and thus help in presenting my versatility as a designer. My Role: Giving form to clients’ visionProcess Followed:Mind mapping, mood boarding, and converting the wireframes into mockups using Adobe Illustrator and Adobe photoshop


V isual designThe three examples of visual design: A brochure, a magazine cover, and a package design target different audience, age groups, and functions. These design showcase my proficiency with differ-ent tools, and my adeptness with design principals.My Role: Designing the flow, content development, and illustrationsProcess Followed: Mind mapping, mood boarding, sketching, illustrating, findind appropriate graphics to create a cohesive look


V isual design

Boss’ comment

The brochure’s design helps in presenting the

information about IUCEE in an effective way!


V isual design

BP

Baker’s Paradise

MacArons

Nutrition FactsServing Size 1 Macron (19g)serving per Container 8 MacaronsAmount Per ServingCalories 80 Calories from Fat 40 % daily value*Total Fat 4.5 g 7%Saturated Fat 1.5g 7%Trans Fat 0gCholestrol 5mg 1%Sodium 15mg 1%Total Carbohydrate 10g 3%Dieteray Fiber 1g 4%Sugar 9gProtein 2gVitamin A 0% Vitamin C 0% Calcium 2% Iron 2%

*Percent Daily Values are based on a 2000 calorie diet. Values may be heigher or lower depending on your calorie needs.

Whether you’re looking for a contemprory dessert, a delicious afternoon indulgence, a fashionable gift for clients or the ideal holiday cookie, you’ve found your home with Baker’s Paradise. Baker’s Paradise’s desserts are perfect for any occasion – weddings, holidays, birthdays, special events, anniversaries, baby showers, Passover, corporate gifts and more. Our pasteries, cakes, breads, and cookies are made using only the fi nest of organic ingredients. All our gourmet deserts are handmade from scratch in our Phoenix, Arizona bakery by our well trained chefs.Phoenix residents have enjoyed our desserts and breads since 1994.

Ingredients: Almond powder,Butter, Cream of tartar, Confectionary sugar, chocolate, Egg protein, Peanuts, Pistachio, Rasberry, Swiss meringue buttercream

Net Weight 5.6 oz.160 g

Chocolate, Peanut, Pistachio, and Rasberry

Organic Promise

Distributed byBaker’s Paradise Sales

Las Gatos, Phoenix, 84798Have something to share?We’d love to hear from you!

Visit us at www.baker’s paradise.comCall 822-2PARADISE

Certifi ed Organic ByQuality Assurance International


V isual design

Exhibited at Innovation Showcase!

(annual design day at ASU)


B randidenity

Behance Reviews!!!

Really Nice work!

S S ‘S Sheetal Sohoni . Portfolio .

B randidentityThese design showcase my proficiency with different tools, and my adeptness with design principals.My Role: Identifying the key elements and interpreting them to define the brandProcess Followed: Mind mapping, mood boarding, sketching rough drawings, illustrating the final logo

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