Grape Digital
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GRAPE DIGITAL
Started in 2002
First Strategic Digital Agency in Russia
№3 in ACAR rating of
creative digital agencies
in Russia
48 people in
house
Pioneer & leader in online viral marketing in Russia
MMFR winner for
two years in a row.
2000+ successful projects
Web2.0Strategy
Design
Social Media
Mobile advertising
Blogosphere
3D technologies
Games
Complex
Solutions
CommunityBuilding
The consumer is digital.
We are sure that the media landscape
has changed. In fact it's ever changing.
Digital is no longer a media channel. It's
become the ultimate media sphere,
which surrounds the consumer 24/7.
Businesses are to follow.
GRAPE OPORTUNITY
Creativity matters.If you are not interesting – you are dead. But
our key point is to drive business results for
our clients. We first decide what to do with
our client's audience online, and then do our
best to engage them with the coolest
interactive experience.
Strategy counts.
GRAPE APPROACH
GRAPE SERVICES
15%
29%
24%
10%
9%
Integrated strategies Online services & web-sites
Viral marketing & com-munity building
Online advertising
Content management Games & in-game adver-tising
Mobile marketing Other
Complex solutions.
360º realizations.
GRAPE STRUCTURE
GRAPE STRUCTURE
GRAPE CLIENTS
GRAPE AWARDS
2007 – Gold at Moscow International Advertising
Festival in the “Corporate Website” category.
2006 – Gold at Moscow International Advertising
Festival in the “Multimedia” category.
2003 - 2 “Golden Site” awards for AxeEffect.ru
website in “Design” and “Brand – Trademark”
category.
2002 - Gold at “IT @ Internet Awards” in the
“Content Management Sysytems” category.
GRAPE PROJECT
Our challenge:Instead of creating a new website 2-3 times a
year (for each promo action) and driving
people there using media campaigns, why
don't we create a sustainable platform with
ongoing communication and keep the
consumers interested 365 days a year?
Sustainable platform.
GRAPE PROJECT
Digital platform:
AxeEffect.ru community.
+ =
GRAPE PROJECT
Axeeffect community: 40,000+ registered users. Ongoing activities: games, contests, online dating etc. 20+ influence agents. 24/7 communication. Integrated loyalty program: codes from the product to enhance your performance & buy prizes. “Bonus mass” self-regulation. Special browser plug-in to improve usability. Lots of “widgetizable” stuff: easy to integrate with your other 2.0 activity. Elaborate performance tracking system.
Boys, Girls, Sex.
GRAPE PROJECT
Activation:A 2-week long blogodrama in the LiveJournal of a
popular user (girl, 24) with more than 1,000 friends.
She is driven slightly mad by some strange scent.
The audience is excited with her temporary naughty
behavior.
At the reveal stage she officially announces that her
madness was all because of Axe.
“Candy Perfume Girl”
GRAPE VIRAL
Branded communication: Viral Contest: photo collages all around the Net. Viral Video: over 400,000 views. Viral Game: 500,000 players. You can try a single
player version on the popular fun portal and if you
like the game you can go to the branded website and
play with others.
Wherever the consumer is.
IDEAL WOMAN
GRAPE TARGETING
Precise targeting: In the social web we can target precisely: every
group is represented by its own community. Relevant product (viral video in this case) should be
distributed among active members of the community
we are trying to reach and they will spread the word. 100% growth achieved.
Effective spendings.
GRASS ROOTS
GRAPE PRODUCTION
Creative solutions: 3 websites for a modern brand: Cooler,
CoolerMaps, CoolerQuest. Cooler: Flash in action. CoolerMaps: Google maps for the community to
mark cool places. CoolerQuest: 3D multiplayer video game.
State-of-the-art realizations.
COOLER
GRAPE MINDED
We are GRAPE.
In fact, we are the
GRAPEst agency in the
universe.
Thanks to our Clients,
Workers & Matt Groening.