Grantmaker Skills and Strategies Social Media for ... Media for...h...
43
Agenda 8:30 ‐ 8:35 AM Welcome and IntroducƟons Lindsey Greenberg 8:35 ‐ 8:40 AM Program Overview Lindsey Greenberg 8:40 ‐ 9:45 AM PresentaƟon and Discussion Maryanne Dersch, 501creaƟve 9:45 ‐ 10:00 AM Q & A and Closing Overview Social media tools (blogs, Facebook, TwiƩer, YouTube, online communiƟes) and the principles behind them (openness, transparency, sharing work before it is fully cooked, tapping into the community for wisdom) have begun to change the nature of how philanthropy gets done. These tools are breaking down walls; busƟng open the tradiƟonal one‐way foundaƟon processes; and, ulƟmately, making foundaƟons more effecƟve at what they do. Our presenters will share insights and best pracƟces and lead a discussion on the following issues: The value social media offer to philanthropy and why you should consider integraƟng these tools into your communicaƟons and program work; Lessons that can be learned from foundaƟons that have acƟvely jumped into this area; How to make decisions about whether any of these tools are right for your foundaƟon, what you would gain and what steps you can take; What capacity foundaƟons need to integrate these tools, and how to build that capacity; and How to assess requests for social media from your grantees and how to help them use these tools to boost their efforts. You will leave the meeƟng with a solid knowledge of social media and how it could be of value to your organizaƟon as well as informaƟon about what other local foundaƟons are doing in terms of social media. Program Handouts 1. Are FoundaƟon Leaders Using Social Media? 2. EvaluaƟon Form Special thanks to the Bland Family FoundaƟon for underwriƟng the Grantmakers Skills and Strategies series and to the United Way of Greater St. Louis for hosƟng this meeƟng! Grantmaker Skills and Strategies Social Media for Grantmakers July 26, 2011
Transcript of Grantmaker Skills and Strategies Social Media for ... Media for...h...
Agenda
8:30 ‐ 8:35 AM Welcome and Introduc ons Lindsey Greenberg 8:35 ‐ 8:40 AM Program Overview Lindsey Greenberg 8:40 ‐ 9:45 AM Presenta on and Discussion Maryanne Dersch, 501crea ve 9:45 ‐ 10:00 AM Q & A and Closing
Overview Social media tools (blogs, Facebook, Twi er, YouTube, online communi es) and the principles behind them (openness, transparency, sharing work before it is fully cooked, tapping into the community for wisdom) have begun to change the nature of how philanthropy gets done. These tools are breaking down walls; bus ng open the tradi onal one‐way founda on processes; and, ul mately, making founda ons more effec ve at what they do. Our presenters will share insights and best prac ces and lead a discussion on the following issues:
The value social media offer to philanthropy and why you should consider integra ng these tools into your communica ons and program work;
Lessons that can be learned from founda ons that have ac vely jumped into this area;
How to make decisions about whether any of these tools are right for your founda on, what you would gain and what steps you can take;
What capacity founda ons need to integrate these tools, and how to build that capacity; and
How to assess requests for social media from your grantees and how to help them use these tools to boost their efforts.
You will leave the mee ng with a solid knowledge of social media and how it could be of value to your organiza on as well as informa on about what other local founda ons are doing in terms of social media.
Program Handouts 1. Are Founda on Leaders Using Social Media? 2. Evalua on Form
Special thanks to the Bland Family Founda on for underwri ng the Grantmakers Skills and Strategies series and to the United Way of Greater St. Louis for hos ng this mee ng!
Grantmaker Skills and Strategies Social Media for Grantmakers
July 26, 2011
Maryanne Dersch Strategist, 501creative Maryanne Dersch received her bachelor of journalism degree from Mizzou so long ago it makes her head hurt to think about it. She’s spent more than 18 years working in the nonprofit community relations biz and is thrilled to be at 501, where she can put all her nonprofit experience to use helping clients reach their goals. Maryanne and her husband of 20 years, Jon Schmuke, adopted their three children, Patrick, AJ and Taylor, out of foster care. She recently served on the local board of the Association of Fundraising Professionals. She is an avid Rams and Missouri Tigers fan, and throws a great tailgate party. On the first Friday of the month, she can be found singing karaoke at local bars.
Are Founda on Leaders Using Social Media? h p://founda oncenter.org/gainknowledge/research/pdf/social_media.pdf Report from the Founda on Center that looks at how today’s Founda on Leaders are using social media. Founda on Communica ons Today h p://comnetwork.org/userfiles/SOP6011.pdf Report that gives highlights from a survey conducted by the Communica ons Networks that finds that over 90% of founda ons use social networks. Social Media and Grantmaking h p://www.ncglists.org/news/?p=1374 Mul part blog series from Northern California Grantmakers that explores the what, where, and how of social media and grantmakers.
Bios
Resources
Attendees
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————
Notes
Jim Bafaro, Boeing Peggy Barnhart, Peabody Energy Theresa Beldner. Enterprise Holdings John Brightman, Brightman Family Fund Ashley Colquitt, Missouri Foundation for Health Sue Culli, Saint Louis Mental Health Board Melanie DiLeo, Citi Lisa Dinga, Innovative Technology Education Fund James Finch, Pettus Foundation Justin Gibson, ARCHS Lauren Hoffman, Build-a-Bear Julie Johnson, Missouri Foundation for Health Kim Jones, Boeing Melinda McAliney, Lutheran Foundation of St. Louis
Jenny Melenbrink, Innovative Technology Education Fund Norm Moenkhaus, Youthbridge Eric Monroe, ARCHS Maureen Moore, Peabody Energy Denice Moss, Schnuck Markets, Inc. Matt Oldani, Build-a-Bear Bev Pfeifer-Harms, Missouri Foundation for Health Molly Sanders, Build-a-Bear Hannah Shanks, Lutheran Foundation of St. Louis Paul Simon, Schnuck Markets, Inc. Margaret Smetana, Incarnate Word Foundation Chris Striker, Youthbridge Mary Swan, Ameren Missouri Pam Weston, Savvis, Inc.
How social media can make you a better
philanthropist
LET’S TALKWhat do you want?
LET’S TALKWhy aren’t you using social media?
LET’S CHANGE OUR THINKING FROMOne more thing to learn
One more thing to doI don’t have the time or energy
SOCIAL MEADIA CAN HELP USDo what we have always done,
just do it more effectively
FORGET THE TOOLS FOR A MINUTELet’s focus on these principles
PRINCIPLES OF SOCIAL MEDIACollaboration
OpennessTransparency
Timeliness
PRINCIPLES OF SOCIAL MEDIAEconomySharing
Partnership
FOCUS ON THE PRINCIPLESIf we embraced these
principals, would we be better philanthropists?
HOW SOCIAL MEDIA CAN HELP2. Publicizing results
outcomes
HOW SOCIAL MEDIA CAN HELP1. Increase public understanding
of the issues we focus on*
*Foundation Communications Today 2011 Communications Network Survey
HOW SOCIAL MEDIA CAN HELPIncrease the general awareness
of our foundation
WHAT THIS MEANSBetter grant applications
Better communicationMore innovation
LEAN FORWARD V. SIT BACKPut down that megaphone and
talk to me
SOCIAL MEDIA CAN HELP US INFLUENCE CHANGE
Policy-makersCommunity Leaders
Grantees
BETTER LISTENERSKnow what people are talking
about with your foundation and your issues.
BETTER PARTNERSSocial media helps enhance and
extend existing partnerships
BETTER CHANGE AGENTSGet feedback early and often
Exchange knowledgeGenerate ideas
LET’S GET REALSocial media allows us to tear
down walls and create stronger relationships
NUTS AND BOLTSFacebook
PERSONAL INTERACTIONCreate a fan page
Share photosShare videos
Use lots of linksInvite people to events
NUTS AND BOLTSLinkedIn
BUSINESS CONNECTIONSRecommendations
GroupsJobs
EducationProfessional associations
NUTS AND BOLTSBlogging
SHARE YOUR SPECIFIC POINT OF VIEWBe bold and interesting
Share storiesShare opinions
NUTS AND BOLTSTwitter
SHARE YOUR THOUGHTS AND OPINIONSBe brief and be gone
Open-door social mediaImmediate and short-term
NUTS AND BOLTSYouTube
SHARE YOUR VIDEO STORIESBe authenticTell a story
Thank You!For more information: 501creative.com
