Grand Final Agora BUS 302

BUS 302 (Business Research and Methods)

Business Research Project Report

Customer Satisfaction & Performance analysis of

Agora Chain Super Store

1

BUS 302 (Business Research and Methods)

Business Research Project Report

Customer Satisfaction & Performance analysis of

Agora Chain Super Store

Submitted to:

Dr. Syed Shahadat Hossain

Course Instructor

BUS 302

BRAC Business School

BRAC University

Submitted by:

Khondaker Mostakim Ahmed (06304022)

Md. Rafiqul Islam (04304001)

Khan Mohammad Rezanur (043040 )

Tasmiah

2

Abdullah Tahir Chowdhury (06304007)

BUS 302, Sec: 02, BRAC Business School.

Date of Submission:-- 28/12/2008

____________________________ Letter of

Transmittal

December 28, 2008

Dr. Syed Shahadat Hossain

Course Instructor

Business Research & Methods

BRAC Business School

BRAC University.

Sir,

It is a great pleasure for us to submit our final business research project report on

Customer Satisfaction & Performance analysis for Agora Chain Super

Store as a part of academic curriculum. Creation of the final report was very exciting

and practical organizational working experience for us. For preparing our final report

we tried our best to collect pertinent information from all available resources in a most

realistic and professional way.

In preparing the report we have discussed with the shop supervisor of Agora and

conducted a survey questionnaire filling on 25 students of BRAC University who are

also the customers of Agora.

3

We are very glad that you have given us the opportunity to prepare this report and hope

that this report will meet the standards of judgment. Any kind of suggestion and

clarification will be accepted cordially.

Sincerely yours,

Khondaker Mostakim Ahmed (06304022) ________________________

Md. Rafiqul Islam (04304001 )

______________________

BUS 302, Sec: 02, BBS.

________________________________ Table of Content

Serial no Topics of Discussion Page no.

1.0 Introduction 05-06

1.1 Background of Agora Chain Super Store 05

1.2 Objective of the study 06

1.3 Limitations 06

1.4 Scope 06

2.0 Methodology and sources 07-10

2.1 Sample Size 07

2.2 Data Sources 07

2.3 Questionnaire Design 08-09

2.4 Detailed Work Program 10

3.0 SPSS Results and Analysis 11-25

3.1 Frequency Analysis 11-17

4

3.2 Crosstabs and Chi-Square test 18-25

4.0 Findings 26-27

5.0 Recommendations 28

6.0 Conclusion 29

6.1 Appendix 30

6.2 References 31

1._________________________ Introducti on:

Superstores are being very popular day by day in Bangladesh. One of these, a

well-known and matured superstore, is Agora Shopping Mall. It has been several

years since Agora started its operation. However, no research has been

performed before on the extent to which customers are satisfied. Besides, the

quality and service may not satisfy some groups of customers. Just a few days

ago, some renowned superstores have been accused for storing expired products.

Sometimes, they also charge prices higher than the set MRP (Maximum Retail

Price). Moreover, the overall service does not meet the standard compare to

other countries’ superstores. These problems led us to conduct a research on

customer satisfaction and expectations at Agora Chain Super Store. We selected

Agora as it has a huge amount of customers who have both positive and negative

conceptions about its products and services. Our research will focus on

satisfaction and expectations of the customers at Agora. The research will

endeavor to identify the key problems and provide a logical solution that will

ultimately help the decision makers to take better decisions.

5

1.1 Background of Agora Chain Super Store:

Agora a chain super store of Bangladesh with 4 branches in Dhaka City. They

have quite a good range of products starting from foods, cosmetics, dresses,

decorations etc. It has been several years since Agora started its operation. By

this time it have attracted millions of customers and achieved their acceptances.

Since its establishment till now Agora is consistently maintaining the world class

quality and standard for its wide number of customers.

1.2 Field of Survey:

In this research project report our main filed of survey is the assessing of

customers satisfaction and performance level of Agora Chain Super Store.

1.3 Objectives:

Our research objective is to gather information about the current and potential

customer’s satisfaction and the performance levels of Agora Chain Mall with an

aim to help decision managers take better decisions.

1.4 Limitations:

i) The coherent Time constant

ii) Lack of experience on the pragmatic research exposure

iii) Unwillingness from Agora Authority

iv) Lack of data

1.5 Scopes:

6

i) Availability of data regarding chain shopping store

ii) Availability of research facilities

2.__________________ Methodology and sources

We have accumulated pertinent information’s by questionnaire survey

from those 25 students of BRAC University who are also the regular customers

of Agora. At the same time for the analysis part we have used SPSS, MS word

and statistical tools manually. The overall methodologies of this research include

sample size, design, sample selection, questionnaire design, data collection, and

data analysis. The details are as follows.

2.1 Sample Size:

The sample customers were selected from the students of BRAC

University cafeteria who visits Agora regularly. A segmentation of the

respondents was made based on their opinion. Our total Sample size was 25

Customers/Students.

2.2 Data Sources:

7

Data were collected from BRAC University students. And further

question were asked to the student of BRAC for the questioner. All the data form

primary sources of BRAC University.

1. Sources of Primary Data: Interviewing the customers and shop supervisor of Agora.

2. Sources of Secondary data: Website and magazines, journals regarding Agora.

2.3 Questionnaire design:

To conduct the research on Agora we have used 3 types of questions in the

questionnaire, where type one- is nominal question, type two- is dichotomous questions

and type three- is Likert 5 points scale. We asked 10 questions to the interviewer for

those 2 questions are dichotomous (Yes/No) and others are ordinal question. Likert 5

points scale questions are ranging from 5 (strongly disagree) to 1 (strongly agree). Our

questionnaire is mentioned below:

Questioner for Business Research on Agora:

1= Strongly Agree2= Agree3= Neutral 4= Disagree5= Strongly Disagree

1. Gender of the participants.

i ) Male ii) Female

8

2. How many times you go to Agora Shopping mall in a month?

i) Once ii) Twice iii) 4times.

3. What is your view about the quality of their products is up to the standard?

i)Yes ii) No

4. Do you think the shopping environment within the Agora shopping mall is appropriate?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

5. What is perception about the price that they charge is reasonable?

i) 1 ii) 2 iii) 3 iv)4 V) 5

6. Do you think the shoppers of Agora are co-operative?

i) 1 ii) 2 iii) 3 iv)4 V) 5

7. What do you think the range of the products of Agora is diversified?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

8. Do you think the locations of Agora are in convenient places?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

9. Do you think the products have available information like- production date, expired date etc?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

10. What do you think The fines that was charged to Agora in the anti-

adulteration campaign was adverse for their image? i) Yes ii) No

9

Using this Questionnaire we are trying to find out whether Agora Chain Super Store is

functioning effectively or not and also their performance from the customers point of

view.

We are using SPSS software to analyze our data. By using the SPSS we are going to

determine the following three attributes and we are also going to do analysis and

interpreting them.

1. Frequencies

2. Crosstabs

3. Chi-Square test

2.4 Detailed Work Program:

No of Days 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Research

Preparation -

Questionnaire

Development

Data

Collection

Data

Analysis

Final Report

10

3._____________________ SPSS Result and

Analysis:

Taking the help of SPSS now we are going to analyze the SPSS output results

and their coherent interpretations of the mentioned questions:-

3.1 Frequency Analysis:

Question no 01: Gender of the respondent.

Frequencies

Statistics

Gender25

0

Valid

Missing

N

Gender

16 64.0 64.0 64.0

9 36.0 36.0 100.0

25 100.0 100.0

m

f

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Analysis:

11

From the above mentioned SPSS output we find that 64% (16)of

respondents are male and 36% (9) of respondents are female from BRAC

University students.

Question no: 02 Frequency of Times to visit Agora Shopping mall in a week

Frequencies

Analysis:

From SPSS output we find 68% of respondents have visited Agora once a week,

28% have gone twice and 4% have visited 4 times.

Question: 03 Whether the quality of their products is up to the standard.

Frequencies

Statistics

Frequency of visiting

25

0

Valid

Missing

N


17 68.0 68.0 68.0

7 28.0 28.0 96.0

1 4.0 4.0 100.0

25 100.0 100.0

1

2

4

Total


CumulativePercent

Statistics

Quality of products

25

0

Valid

Missing

N

12

Analysis:

From SPSS output we find 64% of respondent’s (total 16) thinks that the

quality of their products is up to the standard.

Question 04: the shopping environment within the Agora shopping mall

Frequencies

Analysis:

From SPSS output we find below 60% of respondent’s thinks that the

shopping environment is better. Where 16% strongly agrees with that and 20%

strongly disagree.

Quality of products

16 64.0 64.0 64.0

9 36.0 36.0 100.0

25 100.0 100.0

yes

no

Total


CumulativePercent

Statistics

Shopping Environment

25

0

Valid

Missing

N

Shopping Environment

4 16.0 16.0 16.0

6 24.0 24.0 40.0

5 20.0 20.0 60.0

5 20.0 20.0 80.0

5 20.0 20.0 100.0

25 100.0 100.0

strongly agree

agree

neutral

disagree

strongly disagree

Total


CumulativePercent

13

Question no 05: Price that they charge in Agora is reasonable?

Frequencies

Analysis:


price of the products is reasonable in Agora.

Question no: 06 Whether the shoppers are co-operative?

Frequencies

Statistics

Price

25

0

Valid

Missing

N

Price

4 16.0 16.0 16.0

8 32.0 32.0 48.0

6 24.0 24.0 72.0

2 8.0 8.0 80.0

5 20.0 20.0 100.0

25 100.0 100.0

strongly argee

agree

neutral

disagree

strongly disagree

Total


CumulativePercent

Statistics

Shoppers are Cooperative

25

0

Valid

Missing

N

Shoppers are Cooperative

8 32.0 32.0 32.0

8 32.0 32.0 64.0

5 20.0 20.0 84.0

3 12.0 12.0 96.0

1 4.0 4.0 100.0

25 100.0 100.0

strongly agree

agree

neutral

disargee

strongly disagree

Total


CumulativePercent

14

Analysis:

From SPSS outputs we find below 84% of respondent’s thinks that the

shoppers of Agora are co-operative.

Question no 07: The range of the products of Agora is diversified?

Frequencies

Analysis:


range of the products of Agora is quite diversified.

Question no 08: locations of Agora are in convenient places

Frequencies

Statistics

Products range

25

0

Valid

Missing

N

Products range

3 12.0 12.0 12.0

8 32.0 32.0 44.0

6 24.0 24.0 68.0

4 16.0 16.0 84.0

4 16.0 16.0 100.0

25 100.0 100.0

strongly agree

agree

neutral

disagree

strongly disgree

Total


CumulativePercent

Statistics

Convenient Locations

25

0

Valid

Missing

N

15

Analysis:


locations of the agora are quite convenient for them.

Question no 09: In Agora the products has available information like-

production date, expired date etc.

Frequencies

Analysis:

Convenient Locations

4 16.0 16.0 16.0

7 28.0 28.0 44.0

6 24.0 24.0 68.0

2 8.0 8.0 76.0

6 24.0 24.0 100.0

25 100.0 100.0

strongly agree

agree

neutral

disagree

strongly disagree

Total


CumulativePercent

Statistics

Product information

25

0

Valid

Missing

N

3 12.0 12.0 12.0

7 28.0 28.0 40.0

8 32.0 32.0 72.0

3 12.0 12.0 84.0

4 16.0 16.0 100.0

25 100.0 100.0

strongly agree

agree

neutral

disagree

strongly disagree

Total


CumulativePercent

Product information

16


product information is available in Agora.

Question 10: Fines that was charged to Agora in the anti-adulteration campaign was adverse for their image.

Frequencies

Analysis:

From SPSS output we find 52% of respondents think that there is no

adverse effect for Agora in the fines of the campaign.

Statistics

Effect of Anti adulteration canpaign 25

0

Valid

Missing

N

Effect of Anti adulteration

12 48.0 48.0 48.0

13 52.0 52.0 100.0

25 100.0 100.0

yes

no

Total


CumulativePercent

17

3.2 Crosstabs and Chi-square Analysis:

Crosstabs-- Shoppers co-operativeness * Gender

18

Chi-Square Tests

2.973a 4 .562

4.265 4 .371

25

Pearson Chi-Square

Likelihood Ratio

N of Valid Cases

Value dfAsymp. Sig.

(2-sided)

8 cells (80.0%) have expected count less than 5. Theminimum expected count is .36.

a.

Crosstab Analysis:

Shoppers are Cooperative * Gender Crosstabulation

5 3 8

62.5% 37.5% 100.0%

31.3% 33.3% 32.0%

20.0% 12.0% 32.0%

4 4 8

50.0% 50.0% 100.0%

25.0% 44.4% 32.0%

16.0% 16.0% 32.0%

3 2 5

60.0% 40.0% 100.0%

18.8% 22.2% 20.0%

12.0% 8.0% 20.0%

3 0 3

100.0% .0% 100.0%

18.8% .0% 12.0%

12.0% .0% 12.0%

1 0 1

100.0% .0% 100.0%

6.3% .0% 4.0%

4.0% .0% 4.0%

16 9 25

64.0% 36.0% 100.0%

100.0% 100.0% 100.0%

64.0% 36.0% 100.0%

Count

% within ShoppersCooperative

% within Gender

% of Total

Count


% within Gender

% of Total

Count


% within Gender

% of Total

Count


% within Gender

% of Total

Count


% within Gender

% of Total

Count


% within Gender

% of Total

strongly agree

agree

neutral

disagree

strongly disagree

Shoppers areCooperative

Total

m f

Gender

Total

19

In this SPSS output we can say 31.3% of total male respondent and 33.3% of

total female respondent strongly agree that the shoppers of Agora are cooperative. We

also find 6.3% of total male respondent strongly disagree that the shoppers are co-

operative.

Null Hypothesis: The cooperativeness of shoppers and gender is not associated.

Alternative Hypothesis: The cooperativeness of shoppers and gender is associated.

Analysis of Chi-square tests:

Here we find significance level, which is .562 and 56.2% chance of error, that

doesn’t provide enough evidence against null hypothesis. So, we can’t reject null

hypothesis. Therefore we can say- the cooperativeness of shoppers and gender is

not associated.

Crosstabs-- Price in Agora * Gender

Case Processing Summary

25 100.0% 0 .0% 25 100.0%Price * Gender

N Percent N Percent N Percent

Valid Missing Total

Cases

20

Crosstab Analysis:

From SPSS output we find 18.8% of total male respondent and 11.1%of

total female respondent strongly agreed that price of Agora products are

Price * Gender Crosstabulation

3 1 4

75.0% 25.0% 100.0%

18.8% 11.1% 16.0%

12.0% 4.0% 16.0%

5 3 8

62.5% 37.5% 100.0%

31.3% 33.3% 32.0%

20.0% 12.0% 32.0%

4 2 6

66.7% 33.3% 100.0%

25.0% 22.2% 24.0%

16.0% 8.0% 24.0%

2 0 2

100.0% .0% 100.0%

12.5% .0% 8.0%

8.0% .0% 8.0%

2 3 5

40.0% 60.0% 100.0%

12.5% 33.3% 20.0%

8.0% 12.0% 20.0%

16 9 25

64.0% 36.0% 100.0%

100.0% 100.0% 100.0%

64.0% 36.0% 100.0%

Count

% within Price

% within Gender

% of Total

Count

% within Price

% within Gender

% of Total

Count

% within Price

% within Gender

% of Total

Count

% within Price

% within Gender

% of Total

Count

% within Price

% within Gender

% of Total

Count

% within Price

% within Gender

% of Total

strongly agree

agree

neutral

disagree

strongly disagree

Price

Total

m f

Gender

Total

Chi-Square Tests

2.611a 4 .625

3.219 4 .522

25

Pearson Chi-Square

Likelihood Ratio

N of Valid Cases

Value dfAsymp. Sig.(2-sided)


a.

21

reasonable. We also find 12.5% of total male respondent and 33.3% of total

female respondent strongly disagreed that the price is reasonable.

Null Hypothesis: Price and gender is not associated.

Alternative Hypothesis: Price and gender course is associated.

Analysis of Chi-square tests :

From SPSS output we find the coherent significance level is .625 and it

has 62.5% chance of error, that doesn’t provide enough evidence against null

hypothesis. So, we can’t reject null hypothesis. Therefore we can say Price and

Gender is not associated.

Crosstabs -- quality of products and frequency of visiting.


25 100.0% 0 .0% 25 100.0%Quality of products* Frequency of visiting


Valid Missing Total

Cases

22

Crosstab Analysis:

From SPSS output we can find that 64% of total respondent are saying

that the quality of product is up to the standard. 36% of total respondent who

have visited once, 24% of total respondent who have visited twice and 4% of

total respondent who have visited for 4 times have said that the quality of Agora

products is up to the standard.

Quality of products * Frequency of visiting Crosstabulation

9 6 1 16

56.3% 37.5% 6.3% 100.0%

56.3% 75.0% 100.0% 64.0%

36.0% 24.0% 4.0% 64.0%

7 2 0 9

77.8% 22.2% .0% 100.0%

43.8% 25.0% .0% 36.0%

28.0% 8.0% .0% 36.0%

16 8 1 25

64.0% 32.0% 4.0% 100.0%

100.0% 100.0% 100.0% 100.0%

64.0% 32.0% 4.0% 100.0%

Count

% within Quality of products % within Frequency

Of visiting

% of Total

Count

% within Quality Of products

% within FrequencyOf visiting

% of Total

Count

% within Quality Of products

% within FrequencyOf visiting

% of Total

yes

no

Quality of products

Total

1 2 4


Total

Chi-Square Tests

1.400a 2 .497

1.743 2 .418

1.316 1 .251

25

Pearson Chi-Square

Likelihood Ratio

Linear-by-LinearAssociation

N of Valid Cases



a.

23

We also find that 36% of total respondent are saying that the quality is not up to

the standard. 28% of total respondent who have visited once, 8% of total

respondent who have visited twice are saying that the quality is not up to the

standard.

Null Hypothesis: Quality of products and frequency of visiting is not

associated.

Alternative Hypothesis: Quality of products and frequency of visiting is

associated.


Here the significance level is .497 that doesn’t provide enough evidence

against null hypothesis. So, we can’t reject null hypothesis. Therefore-- Quality

of products and frequency of visiting is not associated.

Cross tabs—Products range and Gender


25 100.0% 0 .0% 25 100.0%Products range* Gender


Valid Missing Total

Cases

24

Products range * Gender Crosstabulation

1 2 3

33.3% 66.7% 100.0%

6.3% 22.2% 12.0%

4.0% 8.0% 12.0%

6 2 8

75.0% 25.0% 100.0%

37.5% 22.2% 32.0%

24.0% 8.0% 32.0%

3 3 6

50.0% 50.0% 100.0%

18.8% 33.3% 24.0%

12.0% 12.0% 24.0%

3 1 4

75.0% 25.0% 100.0%

18.8% 11.1% 16.0%

12.0% 4.0% 16.0%

3 1 4

75.0% 25.0% 100.0%

18.8% 11.1% 16.0%

12.0% 4.0% 16.0%

16 9 25

64.0% 36.0% 100.0%

100.0% 100.0% 100.0%

64.0% 36.0% 100.0%

Count

% within Productsrange

% within Gender

%of Total

Count


% within Gender

%of Total

Count


% within Gender

%of Total

Count


% within Gender

%of Total

Count


% within Gender

%of Total

Count


% within Gender

%of Total

strongly agree

agree

neutral

disagree

strongly disagree

Products range

Total

m f

Gender

Total

Chi-Square Tests

2.575a 4 .631

2.539 4 .638

25

Pearson Chi-Square

Likelihood Ratio

N of Valid Cases


9 cells (90.0%) have expected count less than 5. Theminimum expected count is 1.08.

a.

25

Crosstab Analysis:

Here from the above SPSS output we can see that 4% of total male and

8% of total female respondents are strongly agree that the product range of

Agora is quite diversified. Interestingly 12% of male and 12% of female

respondents are neutral about the range where 12% of male and 4% of female

respondents are strongly disagree about the diversification of Agora product

range.

Null Hypothesis: Products range and gender is not associated.

Alternative Hypothesis: Products range and gender is associated.


The coherent significance level is .631 with 63.1% chance of error. There

is not enough evidence against null hypothesis. So, we can’t reject null

hypothesis. Therefore we can say Products range and gender is not associated.

26

4._____________________________________ Findin gs:

Among the 25 respondents 68% of respondents have visited Agora once a

week, 28% have gone twice and 4% have visited 4 times.

Most of the customers almost 64% of respondent’s (total 16) think that

the quality of their products is up to the standard.

60% of respondent’s thinks that the shopping environment is better.

Where 16% strongly agrees with that and 20% strongly disagree.

31.3% of total male respondent and 33.3% of total female respondent

strongly agree that the shoppers of Agora are cooperative.

-The cooperativeness of shoppers and gender is not associated.

18.8% of total male respondent and 11.1%of total female respondent

strongly agreed that price of Agora products are reasonable.

- Price and Gender is not associated.

A good number of respondents 64% (16) are happy with the standard of

Agora and are saying that the quality of product is up to the standard.

4% of total male and 8% of total female respondents are strongly agree

that the product range of Agora is quite diversified.

- Products range and gender is not associated.

68% of respondent’s thinks that the locations of the agora are quite

convenient for them.

Finally, regarding the recent Anti-adulteration campaign 52% of

respondents think that there is no adverse effect for Agora in the fines of

the campaign.

27

Data Analysis:

For the effective preparation we have visited Agora to gather information about

customer’s outlook and liking levels and the super stores performance level.

Concerning Agora we identify that in most of the cases consumers of Agora are

65% - 75% satisfied. Where the consumers of Agora are mostly pleased (70%-

80%) with the competitive price, availability of product information on the

packs, co-operative manner of the shoppers all those equals with the excellence

of it.

Regarding convenient locations and products range they are also pleased with

Agora (60-70%) but still considerable dissatisfactions exist there. Although they

are providing wonderful service, still quite a handy number of their customers

are not satisfied fractions to 20% - 30% almost. Where one of the major reasons

behind this is sometimes ago; Agora was caught during anti-adulterated food

campaign.

28

5._____________________________ Recommendat ion:

More or less Agora superstore is doing quite well to serve its customer. To

ensure better satisfaction from customers Agora should consider following

things-

Agora should revise their current price level to make it more attractive.

Regarding the freshness of all foods and vegetables the assurance from

Agora authority will be very important to combat the image problem in

anti-adulteration campaign.

They should provide the crucial product information’s (manufacturing

date, expiry date etc) in each and every item.

They can give after sells service like if any customer find any defect of

any product they can change it.

The locations should be a bit more diversified with some of the densely

populated areas like- Malibag, Shahjahanpur, Jatrabari etc.

Product range should also be a bit more diversified by providing more

vegetable options, toys and other child options; here dress sections can

also be accentuated with new fashions and trends.

29

6.__________________________________ Conclusio n:

Agora is a popular and matured super chain store. We selected Agora as it has a

huge amount of customers who have both positive and negative conceptions

about it products and services. Our research has focus on satisfaction and

expectations of the customers at Agora. We hope this research will identify the

key issues regarding customer satisfactions and also will provide the deviations

regarding the performance. We have given some logical solutions that will help

decision makers to maintain their reputation in the market. Eventually it can be

easily articulated that most of the consumers of Agora Super Store are quite

loyal with visiting once in a week that is a very positive determinant of customer

loyalty and in most of the issues they are satisfied with the service of Agora.,

Where they should convert the portions of dissatisfaction immediately from

some of the issues like locations, food adulteration, products range etc.

immediately to ensue customer retention in the future days too.

30

6.1 Appendix:

31

Questioner for Business Research on Agora:

1= Strongly Agree2= Agree3= Neutral 4= Disagree5= Strongly Disagree

1. Gender of the participants.

i ) Male ii) Female

2. How many times you go to Agora Shopping mall in a month?

i) Once ii) Twice iii) 4times.

3. What is your view about the quality of their products is up to the standard?

i)Yes ii) No

4. Do you think the shopping environment within the Agora shopping mall is appropriate?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

5. What is perception about the price that they charge is reasonable?

i) 1 ii) 2 iii) 3 iv)4 V) 5

6. Do you think the shoppers of Agora are co-operative?

i) 1 ii) 2 iii) 3 iv)4 V) 5

7. What do you think the range of the products of Agora is diversified?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

8. Do you think the locations of Agora are in convenient places?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

9. Do you think the products have available information like- production date, expired date etc?

i) 1 ii) 2 iii) 3 iv) 4 V) 5

10. What do you think The fines that was charged to Agora in the anti-

6.2 References:

1. The shop supervisor of Agora

2. Regular Customers of Agora from BRAC University Students.

3. Different Articles and journal about Agora.

4. Websites:

http://www.agorabd.com

http://www.rahimafrooz.com/best_superstore/agora.asp

5. SPSS Example and outputs.

---------------------------- X --------------------------

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http://www.rahimafrooz.com/best_superstore/agora.asp

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Grand Final Agora BUS 302

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