Muhammad Yunus: Transforming Grameen Bank into the Grameen

Brand

Grameen Bank’s EmergenceTraditional banking services targeted at

the rural poor of Bangladesh• Microfinance: financial services to low-income clients• 1976 Jobra, Bangladesh

– Lends $27 to 42 poverty stricken artisans– Counteracts the exploitative practices of the village

paikars • Did this solve the problem?• 1977 the Grameen Pilot Project is born• Five stages of growth

Grameen Bank Today• Over 8.35 million borrowers, 96% are women• 2,565 branches• More than $11.65 billion in loans disbursed• Loan recovery rate of 97%• Borrowers own 95% of the total equity• Profitable and self-sustaining since 1995• 68% of borrowers crossed poverty line• 2006 Nobel Peace Prize

The Evolution of Grameen Social Business

PovertyGrameen BankSocial Business

• Problem: Poverty• “Solution”: Grameen Bank

Is this enough?

• The REAL Solution: Grameen brand of Social Businesses

The Grameen Family of Social Businesses

Building the Grameen Brand• Innovation is KEY• Innovation Champion• Grameen Social BusinessesEntrepreneurial Stage• Transformational Leader