@grahamhills Managing Director, Wego Indonesia

Wego’s community manager, hard at work!!

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Source: wearesocial.com!

 “Social  media  refers  to  the  means  of  interactions  among  people  in  which  they  create,  share  and  exchange  information  &  

ideas  in  virtual  communities  and  

network.”    

- Wikipedia.org

SOCIAL MEDIA EXPLAINED WITH

BEER

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SOCIAL MEDIA CHANGES THE WAY PEOPLE TRAVEL

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And that’s not necessarily a bad thing!!

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Tongsis!

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Online behaviour of Indonesian travellers.

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Proportion of travellers frequently using social media during travel.

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#CASESTUDY WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY

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WEGO INDONESIA From  zero,  to  an  online  

community  of  over  1  million  people  in  social  media.  

Team. Wego Indonesia social media is managed by passionate local social team who live and breathe social media and love to travel.

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MAD as  Community  Manager.  Loves  traveling  with  gadgets,  had  more  than  35  5lights  /  12  trips  in  2012,  and  by  2014  had  travelled  to  all  34  of  Indonesia’s  provinces  by  his  25th  birthday.  

BANI as  Social  Media  Manager.  Has  more  than  70,000  followers  on  her  Facebook  and  2,000  on  twitter,  our  queen  of  social  media.  

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enz Strategy. Wego Indonesia has a clear strategy and

key message from the start.

“We  want  to  inspire  250m  Indonesians  to  travel  more,  especially  within  Indonesia  

because  Indonesia  has  so  much  to  offers,  not  just  Bali.”  

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Beautiful photos of Indonesia everyday on our social channels, showing hundred of destinations in Indonesia.

fb.com/wego.indonesia

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Social campaigns, matched with the key message to ensure consistency! Our first Travel Photo Contest: Ini Indonesia! back in 2012, and got massive 6,000 submissions in 6 weeks.

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Collaboration with the local travelers community, who has same mission to produce a video called Vaastu.

Events. To gather people who has same passion: travel, we created the #WegoHangout event, held quarterly.

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#WegoHangout  I  –  Dec  2012   #WegoHangout  II  –  Apr  2013   #WegoHangout  III  –  Jun  2013  

Events. When they’re having fun, they tweet about it.

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Over  22  million  people  reached  in  several  hours  

Social Numbers for Wego Indonesia

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enz 300k People  engaged  on  our  social  channels  

>3.5m People  reached  per  week  on  

social  channels  alone  

>800k Wego  Indonesia  Facebook  Fans  

>51k Wego  Indonesia  Twitter  Followers  

>250k Wego  Indonesia    Google+  followers  

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SOME #INSIDERTIPS IF YOU’RE TARGETING INDONESIA MARKET!

Platform. Choose the right social platform. The popular platforms in Indonesia:

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using Social Media!  

SOCIAL PRESENCE is a must.

Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  

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DID YOU KNOW? 83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES DURING THE TRIP AND 89% POST TRIP? Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  

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A #hashtag strategy that includes your guests makes it easier for others to discover.

#AucklandByHarley!

#CookingWithSachie!

Influencers. Identify and engage key opinion leaders in social media with a passion for travel. Indonesians will listen…

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Partner! Work with a local partner or community who has strong social presences. Reach larger audiences more cost effectively.

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Social media + content campaign, together with Auckland Airport to create awareness through Key Opinion Leader/Influencer in Indonesian market.

Follow Prue (Home page) – CTR 4.95%

Flights & Deals ads – CTR 1.71%

Social isn’t free.

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Not free, but right content + strategy can get high reach and engagement leading to awareness.

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Photo, Video. Indonesians love to see photos and videos.

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65% business  travelers  have  seen  videos  about  their  destination  

56% leisure  travelers  have  seen  

videos  about  their  destination   Source:  “Indonesia  Travel  Insight”.  Google  Indonesia  (August  2013)  

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KNOW WHEN to launch your campaigns!

Last tip, social media marketing is one part of the marketing mix, not the only part!

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Terima kasih!

Thank you!

Graham  Hills  |  email:  graham@wego.com  |  twitter:  @grahamhills