GraduateCareersScotland.com

GradauteCareersScotland.com

Content migration & revision

Agcasscotland.org.uk graduatecareersscotland.com

• Content reorganised and rewritten keeping graduates and students’ needs in focus• Content rewritten by the Services to Graduates group (Chaired by Alan Robertson)

GradauteCareersScotland.com

Redesign • Wider layout to match contemporary screen

resolutions• Banner space that can hold multiple images,

text and links • Banner space can be used to promote

various events or services• Visual clues Word files

Pdf filesLinks that open in new windowEmail links

• Improved visual editing features

• Paste from Word• Full screen editing

Content Editor plugin

Google analytics – a tool to measures and analyse website usage and user behaviour

Google Analytics

• Seamless integration with GCS website• Monitor popularity of events and pages by measuring visits • Demographics and Usage trends for future marketing strategies

Google AnalyticsVisitors Overview / Traffic sources

Demographics

• Unique vs Returning Visitors• Visitor flow and duration• Pages / Visits by Countries / Cities• User technology analytics such as

Mobile devices, Screen resolutions, operating system etc.

Visitor Flow

Events

• Specific to Students and Graduates• Events can be posted in advance but can be set to appear later• Data security is maintained by specifying a working group or service as an event owner

www.graduatecareersscotland.com

Future developments

Establish social media presence

GCS shared vacancy site for Graduate Vacancies

Search engine optimisation