PRESENTED TO

BY

ANTHONY

JULIANO

GRADUATE TO

WHY

?

MEMBERS (IN MILLIONS)

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700

800

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Members

FACEBOOK’S LIMITATIONS AS A

PROFESSIONAL NETWORKING TOOL

FACEBOOK LAUNCHED EXCLUSIVELY FOR

COLLEGE STUDENTS—AND MOST USERS STILL

FOCUS ON PERSONAL/PLAY, NOT

PROFESSIONAL/WORK

YOU DON’T ALWAYS OWN YOUR MESSAGE

(WALL POSTS, TAGGED PHOTOS)

VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-

EDGED SWORD

TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

PEOPLE ARE IN

A DIFFERENT

CONTEXT AND

MINDSET WHEN

THEY'RE IN A

PROFESSIONAL

NETWORK.

- DIPCHAND

“DEEP” NISHAR,

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MEMBERS’ AVG. ANNUAL

HOUSEHOLD EARNINGS

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Series 1

SOURCE: COMSCORE, MARCH 2011

BUT ISN’T A

PROFILE JUST

A GLORIFIED

RESUME?

YOUR PROFILE

IS ONLY

THE BEGINNING

FIVE WAYS TO GET

MORE OUT OF

1. GET CONNECTED

SEND PERSONALIZED

CONNECTION REQUESTS!

IT’S ABOUT

CONNECTING,

NOT COLLECTING

2. UPDATE YOUR

STATUS FREQUENTLY

WHAT YOU’RE WORKING ON

SHARING WHAT YOU’VE READ/RESOURCES

INDUSTRY NEWS

ADVICE/OPINION

QUESTIONS

EVENTS

GOOD STATUS CONTENT: EXAMPLES

DON’T SELL

EVERYTHING YOU

SAY SHOULD

BE RELEVANT TO

YOUR WORK

3. ENHANCE YOUR

PROFILE WITH

APPLICATIONS

4. USE ADVANCED

SEARCH

Recommendations

5. REQUEST—

AND GIVE—

RECOMMENDATIONS

HOW DO YOU OBTAIN

RECOMMENDATIONS?

• DO GOOD WORK

• ASK FOR THEM—TIMING IS EVERYTHING

• GIVE THEM (BUT NOT QUID PRO QUO)

FOR STUDENTS

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