Graduate Introduction to Design 01 · Secondary Research Concept Generation and Storytelling...

Graduate Introduction to Design 01

ID481-001Fall 2010

Jeffery Mau

Agenda

Introductions

What is Design?

This class is about...

Course Plan

Assignment

Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Introductions


Introductions

Tell us your name

Where are you from?

What motivated you to come to ID?


What is Design?


How do we decide?


Evolution of Design


Self-actualization

morality, creativity,

spontaneity,problem solving,lack of prejudice,

acceptance of facts

self-esteem, confidence,achievement, respect of others,

respect by others

friendship, family, sexual intimacy

security of: body, employment, resources,morality the family, health, property

breathing, food, water, sex, sleep, homeostasis, excretion

Esteem

Love/Belonging

Safety

Physiological

Basis for Design

Mazlow’s Hierarchy of Needs


Today’s Environment


This class is about...


History of Design in the context of the Industrial Revolution

1800sTh

e Bauhaus -

1919

-1933

World W

ar I - 1

914-19

18

Railroads -

1820s

Photogra

phy - 18

25

Telephone - 1

876

Ford

Model T

- 1908

World W

ar II -

1939-19

45

Modern Compute

r - 19

37

The In

tern

et - 19

69

Personal C

omputer -

1984

Today

1900 2000


History of the Institute of Design


Health

State

Sales TaxDeposits401

Mutualfunds

Life insur-ance

Automo-bile

Health

Life Home

Education

Federal

County

Property

Insurance

Auto

Life

Accident

Home

Health

Rent

TV/DVDs

GroceryLaundry

Gas

Electricity

Utilities

LoansEducation

Theater/Movies

Restau-rant Fun Trip

Pay Stub

Taxes

Impulsivebuying

Savings

Expenses

Fun

Loans

Learning to solve complex problems


Learning the language of Design

Buying a New Car

Research range of cars

Plan the trip Go to selected dealership Browse cars

Talk to salesperson

Consult friends/experts

Research specific cars Wrap up Take a test drive Prepare for test drive


Preparing you for a career in Design

Landscape of ProfessionAreas of Practice

Products

Communication

Services In-House

Consultancies

Agencies


Overview of User-Centered Design

Definition » »»»Research Analysis Synthesis Realization


Presentations

Primary and Secondary Research

Concept Generation and Storytelling

Bauhaus


Course Plan


DescriptionIntroduces context of Design as a profession in history and contemporary practice. Presented are key milestones of suc-cess in shaping commerce, the discipline and our world. Methods to assess and solve complex problems are introduced with an emphasis on learning how to articulate issues and define success or failure in design across communication de-sign, product design, imaging and time-bound media.

FormatClasses are conducted as lectures, discussions, demonstrations and breakout sessions. The content of the handouts would also be discussed every class. Emphasis is placed on conducting primary and secondary research to gain under-standing of Design language and artifacts. Part of the class time will be spent on discussing research presentations and readings as required. The final class will be dedicated to the presentation of student projects and their critique.

GradingTeamwork outside of class: YesApproximate number of hours teams are expected to work outside of class: 2 hours per week

20% class participation, 40% weekly assignments, 40% final project

AssignmentsStudents will work independently on research of historical milestones in Design and contemporary product, service and communication design. Assignments will take form as presentations on findings, evaluation of designs in the world and solving complex problems. Class discussion will focus on critique and iteration of presentations as developed over the course of the semester.

ScheduleThursdays, 6:30 - 9:30pm

Course Overview


Course Outline (1 of 2)


01 Introduction: What is Design?

Students N/A

Presentation What is Design?, Class over-view

Assignment 1. Find well designed artifact

2. Create presentation explaining why

3. Bring artifact into class if appropriate

4. Provide bio and resume to me

Reading Doblin, Jay, “A Short, Gran-diose Theory of Design.” STA Design Journal, 1987.

02 Solving Complex Problems I

Students Discuss design artifacts

Presentation Solving Complex Problems

Assignment 1. Identify opportunity space

2. Conduct secondary re-search on history, where and how artifacts are being used today

Reading Petroski, Henry, “From Pins to Paperclips”, The Evolution of Useful Things

03 Understanding Design in the Context of our World

Students Present secondary research on opportunity space

Presentation Understanding Design in the Context of our World

Assignment 1. Conduct primary research by observing activities

2. Create presentation based on documented observations

Reading Schwartz, Barry, The Paradox of Choice: Why More is Less

04 User-Centered Design I

Students Discuss primary research on observed activities

Presentation Overview of User-Centered Design

Assignment Refine primary and secondary research in context of UCD

Reading TBD

05 Presentations

Students Present research with insights

Presentation N/A

Assignment Submit presentations with refinements to seeID

Reading Chaplan - Pride of Camels from By Design

06 Solving Complex Problems II

Students N/A

Presentation Case Study: TBD

Assignment Research Bauhaus Topic (Week 1 of 2)

Reading TBD

07 Readings Discussion I

Students Be well read

Presentation N/A

Assignment Research Bauhaus Topic (Week 2 of 2), prepare presen-tation

Reading TBD

08 Bauhaus

Students Present Bauhaus Topic Research

Presentation Bauhaus

Assignment Idea generation based on re-search - written descriptions and sketches

Reading TBD

09 Storytelling

Students Discuss ideas generated

Presentation Film: Powers of Ten, Eames Studio documentary

Assignment Tell the story of concept in use with journey flows

Reading Understanding Comics by Scott McCloud

10 Landscape of Profession

Students Present concept sketches

Presentation Landscape of Profession

Assignment Determining the value of your concept

Reading Moore, Geoffrey, Crossing the Chasm, Chapters 1 and 6

Course Outline (2 of 2)


11 Professionalizing Design I

Students Discuss Concept in Use stories

Presentation Value of Concept & How to go to Market

Assignment Value of Concept

Reading TBD

12 Professionalizing Design II

Students Present Value of Concept

Presentation

Assignment Plan how to go to market with concept

Reading TBD

13 User-Centered Design II

Students Discuss How to go to Market

Presentation

Assignment Prepare for final presentation, reading discussion

Reading TBD

14 Readings Discussion II

Students Be well read

Presentation N/A

Assignment Prepare for final presenta-tions

Reading N/A

15 Final Presentations

Students Present Final Presentations

Presentation N/A

Assignment N/A

Reading N/A

16 Submit Final Presentations

Students Refine and submit final pre-sentations based on week 15 feedback

Presentation N/A

Assignment N/A

Reading N/A

Course Timeline: Assignments01 - 08/26 15 - 12/0202 - 08/31 03 - 09/09 04 - 09/16 05 - 09/23 06 - 09/30 07 - 10/07 08 - 10/14 09 - 10/21 10 - 10/28 11 - 11/04 12 - 11/11 13 - 11/18 14 - 11/25 16 - 12/06

Primary and Secondary Research

Concept Generation and Storytelling

Bauhaus


Secondary Research

Design Artifacts, Bios, Resumes

Primary Research

Submit Final Presenta-tions

Research with Insights

Bauhaus Topic Presenta-tions

Idea Descrip-tions and Concept Sketches

Concept in Use Stories Value of

Concept

How to Go to Market

Be well read

Thanks-giving

Present Final Presenta-tions

Assignment: Evaluate the design of artifacts in the real world

Reading

1. Find a well defined artifact. Find a poorly defined artifact.

2. Be prepared to explain why the artifact is well designed or poorly designed.

3. Bring artifacts to class if appropriate.

Provide bio and resume to me. Please email them to me directly at [email protected]

before the next class.

Doblin, Jay, “A Short, Grandiose Theory of Design.” STA Design Journal, 1987.


The next class isTuesday, August 31st at 6:30pm.

Eric Holubow will take you to the Art Institute during our regular Thursday classtime.

We will meet on Thursdays starting September 9th.


Graduate Introduction to Design 01 · Secondary Research Concept Generation and Storytelling...

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