Grace Community Church
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INTRODUCTION TO SOCIAL MEDIA Frontline Roundtable Conversation Grace Community Church March 5, 2012 Presented by: Andrew Hoffman Tuesday, March 6, 12
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Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
Transcript of Grace Community Church
INTRODUCTION TO SOCIAL MEDIA
Frontline Roundtable ConversationGrace Community Church
March 5, 2012Presented by: Andrew Hoffman
Tuesday, March 6, 12
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, March 6, 12
www.NLFW.orgTuesday, March 6, 12
st. louis
Tuesday, March 6, 12
WHO ARE YOU &
WHAT’S THE 1 THING? ?Tuesday, March 6, 12
SOCIALNOMICS.net
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TONIGHT’S REMINDER
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START WITH THE
BASICS
A B CTuesday, March 6, 12
COMMUNICATION IS A PROCESS OF TRANSFERRING INFORMATION FROM ONE ENTITY TO ANOTHER
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STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
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RELATIONSHIPS MATTER
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SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan
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JUST A SET OF COMMUNICATION TOOLS
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WHAT MAKES SOCIAL MEDIA SITES UNIQUE?
Social Network Sites: Definition, History, and Scholarship
...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
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IT STARTS WITH A SOLID FOUNDATION
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NOTHING YOU DO ON ANY OF THE
FOLLOWING MATTER WITHOUT IT
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Tuesday, March 6, 12
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YouTube
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BLOGGING
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MICRO SITES - CAMPAIGNS
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FOUNDATION IS KEY
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WHAT MAKES A GREAT FOUNDATION?
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PURPOSE - Why does this website need to exist?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
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START
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WHY BLOG?
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IT’S PERSONAL - Tell your story as you see it
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
GREAT PRACTICE - Get in the rhythm of actually sharing
WHY BLOG?
Tuesday, March 6, 12
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
BLOG LIST
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THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGY
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SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
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SOCIAL FEED MANAGERS
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EMAIL MARKETING
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EMAIL TOOLS
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EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
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LETS GET PRACTICAL
Questions & Group Think
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SUGGESTED READS
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SUGGESTED WEBSITES
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Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, March 6, 12
