GRA May Meeting: On the Menu - Recipes for Success
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Transcript of GRA May Meeting: On the Menu - Recipes for Success
Welcome to the Georgia Restaurant Association May Meeting
Kat Cole, Vice President, Hooters of America, Inc.
Chair, Georgia Restaurant Association Executive Committee
Chair, Georgia Restaurant Association PAC Board
Welcome
Charles Hoff, Interim CEO, Georgia Restaurant Association
General Counsel, Georgia Restaurant Association
CEO, Law Offices of Charles Y. Hoff
Updates
Hilton Atlanta Kevin O'Leary, Director of Food & Beverage
Thank Our Meeting Host
AFLAC◦ We’ve Got You Under Our Wings
Thank Our Sponsors
The Atlanta Journal-Constitution◦ The Media Solution To Deliver Your Audience
Thank Our Sponsors
Georgia Power
Thank Our Sponsors
Heartland Payment Systems The Highest Standards | The Most Trusted Transactions
Thank Our Sponsors
Martin & Associates PeopleSource Putting People and Companies Together
Thank Our Sponsors
U.S. Foodservice Your Partner Beyond the Plate
Thank Our Sponsors
Kat Cole, Vice President, Hooters of America, Inc.
Chair, Georgia Restaurant Association Executive Committee
Chair, Georgia Restaurant Association PAC Board
Membership Update
The Purpose of “On the Menu”
Membership Update
Thank You to Our Volunteer Membership Committee Leaders◦ Chair: Joey Powell◦ On the Menu Chair: Andrea Busse
Membership Update
Previous On the Menu Restaurateur to Restaurateur Best Practices Forums◦ Feb 2009 – 4th & Swift – Chef/Owner Jay Swift◦ June 2009 – Sun in My Belly – Chef/Owner Alison
Lueker Wren◦ October, 2009 – Muss & Turner’s – Owner Ryan Turner
with Executive Chef Todd Mussman◦ February, 2010 – Jim ‘n Nick’s Bar-B-Q – Brian Lyman
Membership Update
Upcoming On the Menu Restaurateur to Restaurateur Best Practices Forums◦ June 15th Rosebud Restaurant with Chef/Owner – Ron
Eyester ◦ October 19th – Pacci Ristorante with Executive Chef
Keira Moritz
Membership Update
Keisha Carter, Public Affairs Director, Georgia Restaurant Association
Political Advocacy Update
Federal Legislature◦ Health Care Reform
State Legislature◦ SB 308 Gun Bill◦ HB 1456 Credit Card Interchange Fees
Local Government◦ Increase in permit and Licensing fees◦ New requirements for retail/foodservice industry
GRA Public Affairs Department
Events◦ May 20, 11:30AM-1:30PM Gov. Affairs Committee◦ June 21st Atlanta/Fulton County Hospitality Day◦ Cobb County Hospitality Day◦ Rooftop Politics◦ August 2010-Gubernatorial Debate◦ 3rd Annual Public Affairs Conference Jan 31st-Feb
1st 2011
GRA Public Affairs Department
Kelly Hornbuckle, Director of Marketing, Georgia Restaurant Association
Professional Development & Community Involvement Update
The mission of the Georgia Restaurant Association Institute for Professional Development (GRA ipd) is to create a more successful restaurant operator.
We leverage our resources to offer affordable workshops and training.
Workshops Available On Demand Discuss-GRA.com/Training
About the GRA ipd
Food Costing Workshop◦ Doug Maranci, Atlanta Restaurant Exchange, Kevin
Thompson, The Rebate Group PCI Compliance & Data Security
◦ Charles Hoff, Hoff Hospitality Multicultural Management- Understanding
Latino Culture◦ Patty Smitherman, Communicata language Services,
LLC Social Media & Networking
◦ Kelly Hornbuckle, GRA, Carl Muth, Foodservice Resource Associates
Recent Worshops
Special Session: Heath Care Reform◦ When: June 7, 2010 from 2-4:30pm, Location TBA◦ Speakers:
Kat Cole, Hooters of America, Inc. Stan Stout, Popeyes/AFC Enterprises Patrick Cuccaro, Affairs to Remember Caterers Kevin Slater, Blue Moon Pizza
Menu Labeling◦ When: June 29, 2010 from 2pm-4pm, Taco Mac Prado◦ Speaker:
Charles Hoff JD, MBA, Law Offices of Charles Y. Hoff, PC Media Training & Crisis Management
◦ Speakers: Ellen Hartman, Fitzgerald + Co. PR Anne Reeves Reich
Franchising Your Brand for Long-Term Success◦ Speaker:
Shawn Spencer, Fran-Systems, LLC
Upcoming Workshops
Legal & Tax: How Best to Grow & Protect Your Concept◦ Speakers:
Charles Hoff, Hoff Hospitality Bob Wagner, Net Financials
Increasing Sales & Cutting Expenses◦ Speaker:
Bob Wagner, Net Financials How to Avoid EEOC Complaints Wage & Hour, Tip-Pooling How to Avoid EEOC Complaints
◦ Speaker: Joe White, Fried & Bonder
Media Training & Crisis Management◦ Speakers:
Ellen Hartman, Fitzgerald + Co. PR Anne Reeves Reich
Franchising Your Brand for Long-Term Success◦ Speaker:
Shawn Spencer, Fran-Systems, LLC
Upcoming Workshops
Are You At Risk? A PCI Compliance Update◦ Monday, 05/24/2010 2:00PM - 3:30PM
Technology Pavilion◦ Charles Hoff
Interim CEO, Georgia Restaurant Association Compost: The Quiet Hero
◦ Monday, 05/24/2010 10:00AM -11:30AMRoom S402A
◦ Holly ElmoreCEO & Founder, Elemental ImpactDirector, Zero Waste Zones
Honing Your Edge: Cutting Edge Media Skills For Culinary Professionals◦ Monday, 05/24/2010 12:00PM - 1:30PM
Room S402B◦ Virginia Willis
President, Virginia Willis Culinary Productions, LLC Winning Share Of Heart – Strategies For Building A Cause Marketing
Campaign◦ Saturday, 05/22/2010 12:00PM - 1:30PM
Room S402A◦ Sheila G. Bennett
Director, Share Our Strength’s Great American Dine Out
Georgians at The NRA Show
The GRA Helped Our Members Raise Over $1.6 Million for Our Community Partners
Chocolate for Cystic Fibrosis Foundation◦ June 17th, 6-10 pm – www.chocolateforcf.com
Great American Dine Out◦ September 19-25,
www.GreatAmericanDineOut.org Restaurant Neighbor Awards
◦ Deadline: June 11th ◦ $5,000 Prize◦ www.restaurant.org
Community Involvement
Q&A Please Complete Question Cards Hold Them Up – We Will Collect Them Questions We Don’t Get to in Today’s
Presentation: www.discuss-gra.com/recap
GRA Community Forum: Archived Presentations with Q&A
Chef Jay Swift, 4th & Swift◦ One the Menu Host: February 17, 2009◦ Shoe Leather Marketing – Thriving in a
Challenging Economy◦ Tips for Success
Opening during a recession In-house, low budget marketing plan Small plates Menu writing Seeking a personal connection with the guests Giving a reason to return
On the Menu: Recipes for Success
Chef Alison Lueker, Sun in My Belly Catering & Event Design◦ One the Menu Host: June 23, 2009◦ Catering for Restaurants: Boosting Revenue,
Profits and Increasing Customer Satisfaction◦ Tips for Success
Listen to your client Stay organized Know your time line with all event specifics Hire people who understand the emotional
importance of seamless service Communicate, get feedback for future business Constantly look for new ways of doing things
On the Menu: Recipes for Success
Ryan Turner, Muss & Turner’s◦ One the Menu Host: October 20, 2009◦ Transparency — The New “Local”: A timeless
route to profitability, recession protection and peace of mind.
◦ Tips for Success Be transparent with your staff and guests Ask and listen to your staff and guests Give your staff and guests a reason to care
On the Menu: Recipes for Success
Brian Lyman, Jim ‘N Nick’s Bar-B-Q◦ One the Menu Host: February 16, 2010◦ Spinning Plates – Being Up in a Down Market◦ Tips for Success
Be L-O-C-A-L... Be Involved “IN” your Community The 7 P’s or “Always measure twice – saw only once!” Magic 5 Formula: Happy managers + Happy
employees + Happy Guests = Growing Sales 1st, Profits 2nd
Perform “random acts of kindness”, provide “Lagnaippes” ( A little something extra), and teach “moments of truth”
Read & encourage great books like “7 Habits of Highly Effective People”, “Good to Great”, and “The One Minute Manager”
On the Menu: Recipes for Success
Chef Ron Eyster, Rosebud On the Menu Host: June 15, 2010, 2-4:30
pm The New Era of the Neighborhood
Restaurant & the Role of the Chef
On the Menu: Recipes for Success
Q&A Please Complete Question Cards Hold Them Up – We Will Collect Them Questions We Don’t Get to in Today’s
Presentation: www.discuss-gra.com/recap
GRA Community Forum: Archived Presentations with Q&A
Deborah Schwartz Griffin, VP of Business Development & Strategic Alliances, Georgia Restaurant Association
Wrap-Up
On the Menu: Restaurateur to Restaurateur Best Practices Forum Tuesday, October 19th,
2:00-4:30 pm Pacci Ristorante with
Executive Chef Keira Moritz
20% Discount on Restaurant Membership for New Members though June 30th
Annual Warm Restaurant Referral Incentive◦ Provide (1) Warm Referral and Restaurant Joins
Receive $25 GRA Member Restaurant Gift Card◦ Provide (2) Warm Referrals and Restaurants Join
Receive $50 GRA Member Restaurant Gift Card◦ Provide (3) Warm Referrals and Restaurants Join
Receive $75 GRA Member Restaurant Gift Card◦ Provide (4) Warm Referrals and Restaurants Join
Receive $100 GRA Member Restaurant Gift Card◦ Provide (5) Warm Referrals and Restaurants Join
Receive 10% Discount on Membership Renewal For More Information Contact Deborah Schwartz Griffin at
[email protected] or Ryan Costigan - 404.467.9000
Membership Campaign & Drive
Door Prize Drawing Deborah Schwartz Griffin, VP of Business
Development & Strategic Alliances, Georgia Restaurant Association
Networking Reception Join Us at Point of View Lounge for a
Networking Reception & Complimentary Food Tasting
Thank You For Attending the Georgia Restaurant Association May Meeting