Gpny feb 2012
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Get on the Train or Get Left Behind:How to Use Social Media to Grow Your Business
Prepared by: Adrian Miller
Adrian Miller Sales Training
What is Social Media?
“Social media is the use of technology combined with social interaction to create or co-create value.” (Duct Tape Marketing blog)
“Social media is not a fad, nor is it going away anytime soon. To ignore it is to risk obsolescence and irrelevance in the marketplace. Increasingly social media will impact every role, every individual, at every kind of company, globally and exponentially.” (Forrester Research)
The Social Media Cocktail Party
Best Practices: Linkedin
Get familiar with the site. Take some time to search the groups and applications that are available to members. The more you know about what is available, the better you will be able to navigate and leverage the site’s potential.
Your Linkedin Profile
Your Linkedin Profile
Your bio should showcase your experience and establish you as a credible business professional. Be detailed. People (prospects) will look at your bio and assess
whether you may add value to them or not. Get endorsements for your business. Make certain that your sig line includes a link to your Linkedin
bio.
Linkedin Applications
Build your brand using Linkedin applications.
Show your blog Post and share presentations and articles Conduct polls and collect market research data Share information about business books and
what you/your connections are reading And more………….
Linkedin Groups
Linkedin Groups
Join a pre-existing group. Search by interest, geography, language.
Start a group. Make it a “go-to” spot for information and help. Discourage blatant self-promotion.
Become active and visible in groups in order to develop deeper connections and relationships.
What are You Doing?
Allows you to showcase work-related pursuits / activities.
Creates a positive impression of what you do.
Building Business Using Linkedin Look through your contact’s connections.
When you see someone that you want to meet, send a customized request.
Reconnect with colleagues, contacts, clients, referral sources.
Research companies (the competition, prospects, etc.)
Build Your Linkedin Action Plan Time: Set aside 30 minutes per day to
“work” the site Add connections Search your connections for people you
might wish to meet Answer questions / post questions Start or join a discussion Become visible
Facebook has come of age as a marketing & self-branding too.
Facebook: The Good, The Bad & The Ugly Profile
Professional Relevant Self promotional (but in good taste)
Facebook Groups
Allows you to network with your target audience
Join a group Create a group for your business
Facebook Events
Promote your corporate events through Facebook. Generate awareness Receive RSVPs Control what guests can see / not see
Facebook Pages
Post Photos Videos Marketing material Blog Notes Links
Success
Personal Examples
Obtained speaking engagement at a conference
Became a columnist for business publication in South Africa
Entering into a business relationship with owners of a start-up sales portal
Sell books
Facebook: The Bad & The Ugly Improper photos Spamming Being sarcastic and/or rude Improper language Including too much personal information Posting photos without asking
permission
Privacy Settings
Privacy ProfileControl who can see your profile and
personal information. SearchControl who can search for you, and
how you can be contacted. News Feed and WallControl what stories
about you get published to your profile and to your friends’ News Feeds.
ApplicationsControl what information is available to applications you use on Facebook.
Twitter!
Micro-blogging
140 characters What are you doing
What’s relevant & NEWYour tweet is your headline
Twitter for Lead Generation
Promote new competencies Share articles, resources, etc. Conduct mini-survey Become recognized as an expert
Your Personal Social Media Action Plan1.
2.
3.
Thank You
Adrian MillerAdrian Miller Sales Trainingwww.adrianmiller.com516-767-9288