Hillary Hartley @hillary & @gov20

What Makes a Great Government Website?

www.egov.com

We the people… just want a website that works.

9/13/12 NIC Inc. | www.egov.com 2

10 Tenets of Good e-Gov �  Secure

�  Simple

�  Accessible

�  Current

�  Agile http://j.mp/good-gov

�  Responsible

�  Approachable

�  Encourage Discovery

�  Promote and Engage for Change

�  Accountable Through Openness

9/13/12 NIC Inc. | www.egov.com 3

10 Tenets of Good e-Gov �  Secure

�  Simple

�  Accessible

�  Current

�  Agile http://j.mp/good-gov

�  Responsible

�  Approachable

�  Encourage Discovery

�  Promote and Engage for Change

�  Accountable Through Openness

9/13/12 NIC Inc. | www.egov.com 4

Simple Easy to use.

Get in, get out.

9/13/12 NIC Inc. | www.egov.com 5

Rock solid search = BYOL “Bring your own link.” Curated search results based on analytics and season.

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Anticipate Trending Topics Give ‘em what they want. Pore over analytics to understand exactly what tasks your users are trying to accomplish.

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Current Use of latest technology.

Aware of aesthetic trends.

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” “

9/13/12 NIC Inc. | www.egov.com

Consumers understand the value of a Web site whose appearance is informed by their favorite company, not every other government site.

Victor Zapanta (@victorzapanta), CFPB http://www.washingtonpost.com/blogs/ezra-klein/wp/2012/09/07/who-leaves-comedy-central-to-work-for-the-government/

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Responsible Commitment to accessibility and usability. Fiscal responsibility down to bytes and bits.

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9/13/12 NIC Inc. | www.egov.com

Icons courtesy of The Noun Project (thenounproject.com)

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9/13/12 NIC Inc. | www.egov.com

Quick page loads, optimized images, HTTP compression, minimal HTTP requests, CSS sprites, cached pages…

= $$$ saved

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Approachable Sociable. Helpful. Feedback loops.

“We’re here to help.”

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We’re Listening Social media and online networks as feedback loops. Enhanced customer service.

9/13/12 NIC Inc. | www.egov.com

RI.gov

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Listen. Engage. Be Findable. Social media. Crowdsourced ideas. Live help. Customer service via SMS. Just a few of the innovations launched at NIC portals.

9/13/12 NIC Inc. | www.egov.com

Alabama Texas

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Encourage Discovery Help people discover information and services

they didn’t know were available online.

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Surface Useful Content Geo-location to personalize content to the user. Metrics to surface content and services.

9/13/12 NIC Inc. | www.egov.com

Arkansas.gov

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Curation Explore new ways of delivering high-value content. http://www.gov.uk & http://answers.honolulu.gov

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9/13/12 NIC Inc. | www.egov.com

9/13/12 NIC Inc. | www.egov.com

Mobile! Fits under all five (probably all ten).

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Mobile Traffic Doubled On average, our states are seeing mobile traffic doubled from 2011.

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10% > 1% Mobile traffic averages 10-15%

IE6 traffic is approaching less than 1%. So much for graceful degradation.

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9/13/12 NIC Inc. | www.egov.com

43% of US states (22) have either a mobile portal or a responsive site 27% of US states (14) have a responsive site

9/13/12 NIC Inc. | www.egov.com

9/13/12 NIC Inc. | www.egov.com

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http://j.mp/govloop-good-gov Thank you!

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