Governance As Matchmaker
-
Upload
carrie-hunter -
Category
Internet
-
view
516 -
download
0
description
Transcript of Governance As Matchmaker
![Page 1: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/1.jpg)
Governance As Matchmaker
![Page 2: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/2.jpg)
Who Are You?
Content Strategist?
Content Manager?
Product Manager?
![Page 3: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/3.jpg)
Are You Here Because…
ü you have the title, but not the authority to help make the right decisions?
ü you’re tired of trying to resolve organizational problems department-by-department?
ü it’s exhausting watching key decision-makers underestimate the true impact of digital on the overall business?
![Page 4: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/4.jpg)
And Because…
![Page 5: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/5.jpg)
ü goals, policies and frameworks existed to help you achieve omnichannel success?
ü admitted technological bandages won’t fix broader organizational issues?
ü everyone took responsibility for the quality
and integrity of the digital strategy?
ü your organization valued digital & recognized the opportunity to create efficiencies, opportunities and increase revenue?
Wouldn’t It Be Great If…
![Page 6: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/6.jpg)
Meet The Classic Matchmaker
![Page 7: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/7.jpg)
ü There is no such thing as instant gratification.
ü The magic of the perfect match is comprised of just the right ingredients. And there are many of them.
ü It’s never *just* about romance; there are a whole host of other considerations.
Matchmaking: Secrets Of Success
![Page 8: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/8.jpg)
What the heck does this have to do with governance?
![Page 9: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/9.jpg)
Is Governance The Matchmaker In Your Organization?
![Page 10: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/10.jpg)
Let’s Define It…
“Web Governance refers to the way people make decisions about the organizational Web presence. It determines who gets to sit around the table when those decisions are made and who has final decision making authority when consensus cannot be had through discussion.” ©Lisa Welchman, WelchmanPierpoint
![Page 11: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/11.jpg)
ü Implement goals, policies and frameworks that will help you achieve success.
ü Admit it: technological bandages won’t fix broader organizational issues.
ü Take responsibility for the quality and
integrity of your digital strategy.
ü Recognize how your digital properties can create efficiencies, opportunities and increase revenue.
Governance As Matchmaker
![Page 12: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/12.jpg)
![Page 13: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/13.jpg)
Reactive vs. Proactive Drivers
ü Reluctance to transition from traditional business model to new business paradigm.
ü Decentralized silo’d departments attempt to solve problems without the consensus of the broader organization.
ü Compromise profile of project if delegated
to dep’t level (lack of expertise, off the side of desk)
![Page 14: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/14.jpg)
![Page 15: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/15.jpg)
Delegate Digital Responsibilities to Junior Resource(s)
ü Lack of structure re: assigned roles, tasks, workflow
ü Non-existent executive-level sponsorship (no seat at big kid’s table)
ü Result: power struggles @ dep’t level; no alignment with overarching digital or organizational objectives
![Page 16: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/16.jpg)
![Page 17: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/17.jpg)
Technological Bandage Can’t Heal Organizational Wounds
ü Lack of understanding of the actual technological application and how it relates to real-world organizational issues.
ü Technology can’t solve, and may in fact exacerbate, pre-existing resource allocation, task assignment and workflow issues.
![Page 18: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/18.jpg)
![Page 19: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/19.jpg)
Underestimate the Impact of Digital
ü Often reflects organizational reluctance to shift from a business-as-usual to a new business model.
ü Need executive to give equal weight to digital and traditional organizational strategy.
ü Can’t afford to underfund, neglect this
aspect of business.
![Page 20: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/20.jpg)
![Page 21: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/21.jpg)
What Are The Secrets Of Engagement?
Couples who spent a $1000 dollars or less on their wedding were not as likely to get divorced.
The more you spend on the ring, the higher the risk of divorce.
Longer marriages are characterized by high wedding attendance, honeymoon, relatively high income and having a child together.
![Page 22: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/22.jpg)
For Omnichannel Success…
![Page 23: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/23.jpg)
ü Goals and policies need to be implemented to achieve success.
ü Acknowledge technological bandages can’t fix broader organizational issues.
ü Digital strategy needs to be embraced and empowered across the organization.
ü Reinforce how digital creates efficiencies, opportunities and increases revenue.
In Conclusion…
![Page 24: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/24.jpg)
ü Completed my first Content Strategy in 1999 for Chapters Online (think Amazon.com, but in Canada)
What Exactly Do I Know About It?
ü Direct and Indirect Clients include: Bank of Montreal, Pepsi, Medtronic, BBVA Compass, Pitney Bowes and ESPN.
ü Lead and mentor teams; evangelize about
Content Strategy (CS) and execute all shapes and forms of CS projects.
![Page 25: Governance As Matchmaker](https://reader033.fdocuments.us/reader033/viewer/2022052907/559441d91a28ab01308b4572/html5/thumbnails/25.jpg)
Governance As Matchmaker