Got Rum? We Do!Got Rum? We Do!TMTM

February 2003February 2003

Got Rum? Magazinewww.rumshop.net

Rum & Romance,Angel’s Share,

Rum News and More!

Rum & Romance,Angel’s Share,

Rum News and More!

2 • Got Rum?

CONTENTS

Rum In The Media

Rum In The Media ........................ 2From The Editor ............................. 3Book Reviews ................................ 4Romancing Rum ........................... 5Focus on Carnival ........................ 6Angel’s Share ................................. 7The Spirit of Cooking ................. 8-9Rum Market..................................... 10Classifieds Ads ............................. 11

Produced by Rum Runner Press, Inc.Please contact us for current advertising rates:

Rum Runner Press, Inc.107 Rock Chalk CourtRound Rock, Texas 78664info@rumshop.net(512) 554-7095

“Got Rum?” is a trademark of Rum RunnerPress, Inc.© Rum Runner Press, Inc., All Rights Reserved.

Nut Power Rum!

Our friend Steve Burger, Sales and MarketingManager at Caribbean Cellars in Tortola, BVI,recently informed us about Antigua Distiller’slatest product: Nut Power. This is a Peanut RumCream which we assume will be somewhat simi-lar to St. Lucia Distiller’s Nutz N’ Rum. As soonas we are able to get our hands on somesamples we’ll let you know.

As most of you know,peanuts are consideredto be aphrodisiacs in theCaribbean, so their com-bination with rum is notonly a clever marketingmove, but a well re-ceived one.

For more informationabout Antigua Distillery

(makers of Cavalier Rum and English HarbourRum), please visit their website at:

www.antiguadistillery.com

If you are planning a trip to the British Virgin Is-lands, make sure you stop by Caribbean Cel-lars, they are located on Road Town.

When you get there, ask for Steve and tell him“Howdy”. Steve is a native Texan, born andraised within “spittin’ distance” from our officehere at Rum Runner Press. Their website (cur-rently under construction) is:

www.caribbeancellars.com

Got Rum? • 3

From the EditorThe Responsibility of Knowledge

One of our goals here at Rum Runner Pressis to enhance the image of rum in the world.This is a goal we try to achieve by educatingall members of the market, from producers,through the distribution channel, all the wayto the consumers. Since awareness is a greatcomponent of education, we support and en-courage all those who organize rum competi-tions and events. When conducting a rumcompetition, especially when the results willbe published, the organizer needs to be verycareful to ensure that the results will be mean-ingful, accurate and educational.

Case in point: A travel magazine recently con-ducted a rum tasting competition where theyranked 40 different rums in 3 categories. Thetasting was done blindly and samples wereconsumed neat. The results were amazinglyconfusing for me: historically superb rums fromGuyana and Haiti came in last place, withmany young rums outranking seasoned vet-erans (Cruzan Estate Diamond gets highestmarks while Cruzan Estate Single Barrel getslowest, to name just one example).

Link to us and Win!Over the past few months we have been told by many of our readers that when it comesto rum we are "...the web's best kept secret." While we are honored to be labeled as"best" in any category, we truly are not seeking to remain a secret. So please help us inour mission to educate the rum market by linking to our website. Simply add a link fromone of your web pages to our site and send us an e-mail with the address of the linkedpage. Every commercial link will be entered into a drawing for a full-page ad in an up-coming issue of "Got Rum?". Private, non-commercial links will be entered into a draw-ing for a "Bartender In A Box-Deluxe" (visit www.rumbook.com for details). So hurry,set up your links and notify us at: info@rumshop.net. To be eligible for the contest,notifications must be received by March 31, 2003.

Creating and propa-gating knowledge hasits responsibilities. Inthis case the organiz-ers of the event failedto properly assigneach rum to the ap-propriate category.Looking at the results,it is obvious they maylacked tasting stan-dards and proce-dures without which the scores can be asmeaningless as random numbers pulled outof a hat. All rums, especially premiums, arelike people: one needs to take time to get toknow them very well before issuing a judge-ment.

In the case of the travel magazine competi-tion, I believe their effort was not only a wasteof their time, but also a disservice to the con-sumers who take their results as advise.

Please let me know what your thoughts areon this or any other subject.

Luis Ayala, Editorluis@rumshop.net

4 • Got Rum?

Book Reviews

From the inside cover:

“Inventor of more than ninety exotic rumconcoctions - including the world-famousMai Tai- Donn Beach, a.k.a. Don theBeachcomber, made an indelible mark inthe world of entertaining.

From Hawai'i to Hollywood to Hong KongHarbor, Don the Beachcomber'sPolynesian-themed restaurants, bars,and lu'au were all the rage during the1930s, 40s and 50s -attracting Hollywoodstars such as Marlene Dietrich, BingCrosby, Clark Gable and Vivien Leigh.While dining on tropical Asian cuisine andsipping on exotic rum punches in thebranches of a banyan tree, surroundedby tiki torches, rattan furniture, flower leisand bright-colored fabrics, his guests trulyknew the meaning of Aloha.

The secret cocktail mixtures of the mas-ter, Don the Beachcomber, are revealedfor the first time, including the original MaiTai, the Zombie, the Beachcomber'sGold, and the Vicious Virgin, along witha delectable array of his tropical cuisinerecipes and an original Don the Beach-comber Party Guide. So kick off yourshoes and strip down to your lava-lavas,it's lu'au time!”

Hard-cover, 112 colorful pages of recipes,history and creativity. Written by ArnoldBitner & Phoebe Beach.

Hawai’i Tropical Rum Drinks & Cuisine by Don the Beachcomber

This and other books featured in “Got Rum?”can be obtained directly from our website.

Simply visit:

www.rumshop.net

and click on “Book Reviews” on the naviga-tion bar on the left side of the screen. Thenclick on the book cover to go straight to the

ordering page.

If you have a book you’d like for us to review,please contact us at: info@rumshop.net for

additional details.

Got Rum? • 5

Romancing Rum

This would not be a true "Valentine's Edi-tion" if we did not talk about romance, sohere it goes... Is there a particular rum orrum cocktail that always puts you in themood for love? Perhaps a drink you andyour partner shared in a romantic resort, onethat even now can magically transport youback in time to that moment?

Ever since its invention rum has always fu-eled the imagination of bartenders and lov-ers alike. Share your recipes, thoughts ormemories with us for a chance to win a va-riety of prizes.

Categories include:

1) best love potion (rum-based cock-tail)

2) best romantic getaway (in a rum-producing country)

3) best bar/party story (involvingrum)

Send your messages to:info@rumshop.net and keep an eye on

future editions of "Got Rum?" for theresults!

6 • Got Rum?

Focus On Carnival - by Margaret AyalaCarnival is an annual celebration of life foundin many countries throughout the world. It wasfirst started in Italy where it became quite fa-mous. From there it spread to France, Spainand other Catholic countries in Europe. As theFrench, Spanish and Portuguese began to takeover the Americas they also began to incorpo-rate their traditions and celebrations. One ofthe largest known today is in Trinidad and To-bago. It was first introduced there around 1785by French Catholic settlers.

This great event takes place right before thefirst day of lent. For five days each year, thewhole country forgets all differences to cel-ebrate life! Even schools play a major role insponsoring this event as a way of teachingyoung students about their roots and cultures.Communities work together to develop strongfriendships and great respect for the manycultures that make up Trinidad.

Groups gather many months before carnivalto begin preparation of their costumes, whichmust be able to move and dance across stagesand streets and not fall apart! It has becomean important aspect in Carnival to paradearound the villages in circles as to bring goodfortune, heal problems and calm angry ances-tors. Natural and man-made materials areused to transform the costumes into some ofthe most amazing works of art your eyes haveseen or could only dream of! Africans incor-porated the use of feathers from influence oftheir motherlands where they used them onmasks and headdresses as a way of showingthat humans could rise from problems, pains,heartbreaks and illnesses.

Another exciting aspects of Caribbean carni-val is the appearance of more than one to twohundred steel pan players, a tradition which

was started in the early 20th century. Thesesteel bands -with months of practice- will cre-ate some of the most beautiful music and itcan all be enjoyed from the streets to the sta-diums.

Carnival celebrations are now found through-out the Caribbean Islands of Barbados, Ja-maica, Grenada, Dominica, Haiti, Cuba, St.Thomas and St. Marten. Also throughout Cen-tral and South America in Belize, Panama andBrazil. Even large cities in Canada and theU.S.A. such as Toronto, Brooklyn, Miami andSan Francisco.

I'm very excited to share with you the sched-ule of this year's Carnival in Trinidad and To-bago: the main celebration is set to take placeon March 3rd and 4th. Be there if you can!

Got Rum? • 7

The Angel’s Share: White RumsRon Matusalem Platino - Dominican Rep.

Cruzan Estate Light Rum - USVI

Ron Cacique Blanco - Venezuela

Want to have your rums reviewed? Write to info@rumshop.net for details.

Ron Premium CaciqueBlanco (80-Proof). Distilledfrom fermented molasses, thisrum has all the characteristicsof a typical white rum: clean,light and mild.

After the maturation period in-side the oak barrels, this rum isprocessed through a very so-

Ron Matusalem Platino (80-Proof). Perhaps the only whiterum in the world capped with acork, an item traditionally re-served for the finest premiumrums.

The aroma is refreshingly cooland mildly sweet. In the palateit opens exceedingly smooth,revealing light traces of vanilla

(Note “Proof” here is Alcohol Percentage by Volume x 2)

Cruzan Estate Light Rum (80-Proof, 2-Year). This rum is oneof the most recent additions toCruzan's line of traditional(unflavored) rums.

A much-anticipated entry intothe White Rum Category, thisproduct brings to the market aclean and neat personality.

The aroma is peculiarly sweetwith mild traces of molasses.

and oak. The finish is superb:smooth, extended and amaz-ingly enjoyable for a white rum.Ron Matusalem Platino is greatfor light cocktails but is bestenjoyed neat or with an icecube. If you've never tried asipping white rum, this is yourperfect opportunity to getstarted.

www.matusalem.com

Once in the palate it opens upto release lightly fruitysugariness. The finish is cleanand slightly warm.

Great for most types of cock-tails, from Mojitos to PiñaColadas. Another great rum byCruzan.For more information,please visit them at:

www.cruzanrum.com

phisticated filtration systemwhich gives it its transparency.

This rum’s aroma featureshints of sweetness with only atrace of molasses. The tasteis straightforward and unas-suming, making it a great can-didate for mixed drinks. The fin-ish is sharp, short and simple.

8 • Got Rum?

The Spirit of Cooking - by Margaret AyalaIsland Chicken Salad with Citrus Rum Dressing

CHICKEN:1 Tbsp Soy Sauce1 Tbsp Cider Vinegar1 Tbsp Olive Oil1 Tbsp Water1 Tbsp Onion, minced1 1/2 tsp Sugar1 1/2 tsp Dried Thyme1 tsp Ground Allspice1/2 tsp Cinnamon1/2 tsp Pepper1/8 tsp Cayenne1 lb B & S chicken breasts1 head Lettuce

DRESSING:2 Tbsp Orange Juice2 Tbsp Vegetable Oil1 Tbsp Lime Juice1 Tbsp Water 1/4 tsp Garlic Powder1 Tbsp Honey 1/2 tsp Dark Rum1/4 tsp Ground Ginger 1/4 tsp Ground Nutmeg

Chicken: Combine all, except last 3 ingredients, in a plastic bag and squish to blend. Add chickentoss to coat. Chill for 2-3 hours. Remove and broil 6-8 minutes. Cut into strips and serve on a bedof lettuce and assorted veggies. Top with dressing.Dressing: Combine, chill and pour over salad.

Wok-Braised Lobster Tails in Creamy Rum Sauce

2 Lobsters Tails - (8 oz ea)1/4 C Butter1 C.Onion, finely-diced1/2 tsp freshly-cracked Black Pepper1 C Fish or Chicken Stock (or canned chicken broth)1/2 C Evaporated Milk2 Tbsp. Oyster-flavored Sauce1 tsp Fish Sauce1/3 C Dark Rum2 Tbsp. Cilantro Leaves, whole1/4 C Basil Leaves, whole Fresh cilantro sprig

Got Rum? • 9

Butterfly the lobster tails: Clip off the fins alongouter edges of the shell. Bend the tail backwards- against its natural curve - cracking severaljoints in the shell. (That will prevent the tails fromcurling during cooking.) Place the tail, shell-sideup, on a cutting board. Using a large, sturdy knifeand starting from the thick end of the tail, cutthrough the top shell and into the meat. Don"tcut all the way through to the bottom, thinnershell. Open up the lobster shell to expose themeat.

Melt the butter in a wok over high heat until bub-bling. Quickly add the onion and pepper andcook, stirring, until the onion is soft but notbrowned, about 1 minute. Pour the fish stock,evaporated milk, oyster-flavored sauce and fishsauce into the wok and bring to a boil. Adjustthe heat so the liquid is simmering and placethe lobster tails, meat-side down, on top of theonion broth. Cover and simmer until the lobstermeat is opaque, 6 to 8 minutes. Transfer thelobster to a plate and set aside. Pour the rum into the wok and increase the heat to high. Boil untilthe sauce is reduced by half, 30 seconds to 2 minutes, or until the sauce is as thick and rich asyou like. This recipe yields 4 servings.

Walnut Pudding, Mixed Fruit and Rum Flavored Cream

8 Walnuts1/2 tsp Ground Cinnamon5 Eggs190 gm Icing Sugar250 ml Double Cream3 tbl Dark RumSelection of Mixed Fruit

Finely grate the walnuts in a food processor orcoffee mill. Mix the walnuts with the ground cin-namon. Beat the egg yolks and icing sugar untilthick and creamy. Stir in the walnut mixture. Beatthe egg white until stiff and feed into the walnutmixture. Grease a heatproof mixing bowl withbutter and sprinkle with granulated sugar. Pourin the batter. Tie foil over the pudding and cook for 45 minutes in a pan of lightly boiling water. Thepudding should rise well. Let the pudding cool and then turn out onto a serving plate. Whip thedouble cream until quite firm and then fold in the dark rum. To serve, put a slice of the pudding ona plate with a mixture of summer fruits and serve with the rum cream.

RumRumRumRumRumDrinks

the Encyclopedia of

Luis & MarLuis & MarLuis & MarLuis & MarLuis & Margargargargargaret Aet Aet Aet Aet AyalayalayalayalayalaRum Runner Press Inc.

RumRumRumRumRum

Classified AdsConsumers Seeking Rums

Rum Producers Seeking Import-ers

Hello, I'm a distiller in Tahiti, we are looking forimporters for our rhums. Please consult our sitethe web for information on Noa Noa rum.

Marc JonesTAHITIAN IMPORT EXPORTPO. BOX 380-593 TAMANU

TAHITI 98718 FRENCH POLYNESIAPHONE + 689 58 48 42

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www.tahitirhum.com www.tahitiariki.comwww.vanillaproducts.org www.noanoanoni.orge-mail : jones@mail.pf

Do you want your ad to appear here?Classifieds ads are a convenient and efficientway of reaching out for help and, best of all, theyare Free! Ads are included on a first come ba-sis only while space is available. Send your adto:

info@rumshop.net, subject: “Classified Ad”

Seeking Ron Barceló Imperial from the Domini-can Republic. Are there any importers/distribu-tors in the United Kingdom? If so, please con-tact Fiona at: fiona_rayner@hotmail.com

While on vacation in Jamaica recently, we pur-chased a bottle of Sangster's Jamaica RumCream. Is there any way to purchase some andhave it shipped to our home here in the U.S.?rklane@brightok.net

I just returned from Jamaica, and would like topurchase some World's End Coconut RumCream. Can you help me?trspat@earthlink.net

Do you know of any place that you can buyMalibu Lime Rum other than Barbados andParis? We just loved it when we tried it in Bar-bados last year. We did bring some home buthave run out. Can you buy it from the Malibufactory and have it shipped to San Diego, CA?sjacobs3@san.rr.com

We are trying to find a specific rum we fell inlove with during a trip to Jamaica. This rum wasfeatured in your August 2002 newsletter. It iscalled "Wray & Nephews Coco Mania CoconutJamaican Rum". Although it didn't rank well inyour study overall, we are desperate to replen-ish our quickly emptying bottles we got from thetrip. Do you know anyone that carries this rumand where I may be able to find it!??! Any helpwould be GREATLY appreciated!!MMorton@activision.com

A friend brought a bottle of Santa Teresa 1796with the title "Colonial ; Ron Anejo de Solera"on the bottle. I like it, but I can't find it here inDallas. Do they have an importer that you knowabout? Is there anyone in the US that has thisline? Thanks! SIHarmon@aol.com

Rum Books Available from RumShop.net(Order the Collector’s Editions from us and save 50% over Amazon.com)

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3) To promote the responsible and sensibleenjoyment of what is perhaps the world’s most

underrated distilled spirit today.

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