Got Klout? Importance of Social Influence as a Product Manager

Lisa Crymes @lisacrymes

9/10/2011

Got Klout?

This presentation will discuss the value of having Klout as a product manager, how to get started and tips on the best tools to use.

• What is your social influence as a product manager? Are you creating content and influencing others?

• Social Media is an powerful tool for a Product Manager, used effectively it can: • Spark innovation and creativity

• Promote thought leadership

• Assist with market analysis and research

• Facilitate engagement with customers and industry peers

• Enable professional development & training

Power of Klout Market research

• Collecting market information, competitive intelligence, trends

• Focus on specific topics

Customer Engagement

• Strategic relationships

• Promoting, sharing, marketing excitement

• Collaborating, engaging with customers

• Listening, Validating assumptions

Thought Leadership

• Leadership Perception

• Become an expert

• Demonstrate leadership

Professional Development

• Keep skills fresh Product managers

• Free webinars

• Read blogs

• Conferences industry events

• Professional associations – Product Camp, Product Management Society

• Leverage product management and product marketing relationships

• Leverage industry relationships

Social Networking Tools • LinkedIn, Twitter, Blogs, Facebook, Google Plus

• Hootsuite, Tweetdeck

• Google Alerts, Social Mention

• Klout.com, About.me

Using Tools

Observe Listen

Engage Lead

Social Influence

Observe

• Pick social network(s) LinkedIn, Facebook, Twitter

• Decide what you want to talk about

• Get started, create profile

• Now STOP.. And observe

• Find people that are interesting

• Observe “rules” and how people interact

Listen

• Find interests

• People

• Markets, companies, topics

• Hashtags are power!

• #prodmgmt #prodmktg

• Listen..listen…listen

• Join groups

• Follow people

Engage

Now you are ready to engage

Do

• Ask questions

• Respond to questions

• Retweet people, Mention people

• Know the rules

Don’t

• Just promote

• Post info you haven’t read

Facilitate

• Now you can start to build your Klout

• Share relevant information for your audience

• Validate assumptions

• Discuss ideas and get feedback (market and customers)

I’m Cooler Online I’m out in Hollywood

I’m 6 foot 5 and I look damn good Even on a slow day

I could have a three way Chat with two women at one

time I’m so much cooler online

Yeah, I’m cooler online I’m so much cooler online

Yeah, I’m cooler online

Yeah, I’m cooler online

Yeah, I’ll see ya online

http://youtu.be/Fm7u25wRiV8

Not a replacement for real relationships • Don’t forget to engage

outside of social media networks

• Use networks to facilitate relationship

• Tweetups and Industry Events

• Networking

http://about.me/LisaCrymes @lisacrymes

See ya Online!

Resources

• http://grandview.rymatech.com/product-management-view-pmv-webinar.html

• http://www.prodmgmttalk.com/