Gorenje Simplicity Collectionstatic14.gorenje.com/files/default/Design-lines/... · Simplicity...

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1 Gorenje Simplicity Collection PRESS KIT_english More information: http://www.gorenje-simplicity.com/ All photos can be found in Picture bank on Mabagor and in the Toolbox.

Transcript of Gorenje Simplicity Collectionstatic14.gorenje.com/files/default/Design-lines/... · Simplicity...

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Gorenje Simplicity Collection PRESS KIT_english

More information: http://www.gorenje-simplicity.com/

All photos can be found in Picture bank on Mabagor and in the Toolbox.

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CONTENT

GENERAL PRESS RELEASE 3

PRESS RELEASE_BRIEF 5

NEWS (500, 400, 300 SIGNS) 6

SELECTION OF TWEATS (UP TO 150 SIGNS) 7

PRESS INFORMATION ON DIFFERENT APPLIANCES 8

BRIEF TEXTS_GORENJE SIMPLICITY COLLECTION 17

FB POSTS 21

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GENERAL PRESS RELEASE

Gorenje Simplicity Collection

It's so me!

I design and arrange my living space my own way

Gorenje presents the technologically

updated collection Gorenje Simplicity

inviting with modern design, simple

control, adaptive technology, and

excellent value. The collection of

harmoniously designed appliances

Gorenje Simplicity, distinctive for their

clean lines and minimalist "simplicity"-

style design addresses anyone who

looks to design their living space in

their own way; those who see their

own expression and style at the top of

their list; who choose appliances that

easily blend with the design of a room; those whose way of life has a message: it's so me! Just like the

Gorenje Simplicity collection has its message: "do not adapt to appliances; let the appliances adapt to

you." So simple, so me! Simplicity!

Beautiful. Simple. Affordable.

The set of uniformly designed kitchen and bathroom appliances available in black or white includes modern

ovens, top-class cooking hobs, refrigerators with unique adaptive technology, built-in dishwashers that will

leave your dishes spotlessly clean and shiny, microwave ovens, a washing machine, and a laundry dryer

with sensor technology. With the Gorenje Simplicity Collection, you get technologically advanced designer

appliances at an extraordinary price, because you only pay for what you truly need. Beautiful. Simple.

Affordable.

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White. Black. Elegant. Misterious.

Elegant black or white glass finish is in perfect harmony with the pure lines of the handles. Together, they

tell a timeless story of the symbiosis between glass and metal. White collection will bring an air of modern

freshness into the room. It will please those who are looking for appliances with superior and distinctive

design, yet still prefer white. The discrete dark reflections of the collection in glossy black endow the room

with a sense of elegance. It is the right choice for those looking for fatal attraction and a hint of mystery in

your bathroom and kitchen. Black or white – Simplicity is simply eye candy.

Advanced adaptive technology. So simple, so me!

At first sight, appliances of the Gorenje Simplicity collection convince with exquisite design and genuine

materials. The users will be especially thrilled about the simple and logical operation with a single knob,

supported by advanced adaptive technology. The most advanced Simplicity appliances memorize your

personal settings and program adjustments and simply retrieve them next time you use the appliance. A

mere touch or turn of a knob is enough for your smart helpers to recall your favourite settings for cooking,

baking, washing, and drying. Simplicity does away with many a decision in your everyday life and leaves you

with more time for the things you enjoy. Worth every penny!

Advantages that count:

Logical choice: The most frequently used and the most convenient settings are immediately available – via a

single knob.

AdapTech: Advanced appliances memorize our personal choices and suggest them next time we use them.

Excellent design: Pure lines, genuine materials and ergonomics allow integrating the appliances into any

home.

Excellent value: As they are well-priced, these appliances offer immediate savings. In addition, advanced

technology makes sure you only pay for what you truly need.

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PRESS RELEASE_BRIEF

Gorenje’s new Simplicity Collection

So me, so you

The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern

design, and excellent value. These harmoniously designed appliances are distinctive for their pure

lines and minimalistic design. And the elegant black or white glass finish works in perfect harmony

with the pure lines of the handles. Together, they tell a timeless story of a beautiful, functional

symbiosis between glass and metal.

The new collection of kitchen and bathroom appliances includes state-of-the-art ovens, expert cooking

hobs, refrigerators with unique adaptive technology, built-in dishwashers that deliver sparkling results,

high-tech microwave ovens, a powerful washing machine, and a dryer with smart sensor technology. The

Gorenje Simplicity collection delivers technologically advanced designer appliances at an extraordinary

price – because you only pay for what you truly need. Beautiful. Simple. Affordable.

The collection speaks to all those looking to design their living space their own way; who consider their own

expression and style a top priority; who want appliances that blend easily and seamlessly with the design of

a room; and who whose way of life has a genuine, simple message: it's so me! Just like the Gorenje

Simplicity collection has its message: "don’t adapt to appliances, let the appliances adapt to you." Simple.

Already upon first sight, Simplicity collection appliances convince with their refined design and genuine

materials. And users are particularly taken with the simple, logical operation using only a single knob, all

supported by advanced adaptive technology. The most advanced Simplicity appliances keep track of your

personal settings for cooking, baking, washing, and drying programs. A mere touch or turn of a knob and

your favourite settings are recalled and put into action. Simplicity does away with many a decision in your

everyday life – and leaves you with more time for the things you enjoy.

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NEWS_500 SIGNS

Gorenje’s new Simplicity Collection

So me, so you

The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design,

and excellent value. These harmoniously designed appliances are distinctive for their pure lines and

minimalistic design, neatly packaged in the tried and tested "simplicity" style. Elegant black or white glass

finish works in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of a

beautiful, functional symbiosis between glass and metal. Beautiful. Simple. Affordable. So me!

NEWS_400 SIGNS

Gorenje’s new Simplicity Collection

So me, so you

The Simplicity collection speaks to all those looking to design their living space their own way; who

consider their own expression and style a top priority; who want appliances that blend easily with the

design of a room; and who whose way of life has a genuine, simple message: it's so me! Just like the new

collection has its message: "don’t adapt to appliances, let the appliances adapt to you."

SHORT NEWS_300 SIGNS

Gorenje’s new Simplicity Collection

It’s so me!

The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design,

and excellent value. These harmoniously designed appliances are distinctive for their pure lines and

minimalistic design, neatly packaged in the tried and tested "simplicity" style. It’s so me!

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SELECTION OF TWEATS_ up to 150 SIGNS

Gorenje’s new Simplicity Collection

The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design,

and excellent value. It’s so me!

Harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly

packaged in the tried and tested "simplicity" style.

Simplicity does away with many a decision in your everyday life – and leaves you with more time for the things you enjoy. I love it!

The Simplicity collection speaks to all those looking to design their living space their own way; who consider their own expression and style a top priority.

Already upon first sight, Simplicity collection appliances convince with their refined design and genuine materials.

“Don’t adapt to appliances, let the appliances adapt to you." Gorenje Simplicity Collection

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PRESS INFORMATION ON APPLIANCES - OVENS

Simplicity ovens – even simpler with adaptive technology

It smells so good. It's so me!

Like all other appliances of the Gorenje Simplicity collection, the oven offers straightforward control with

a single knob or a touch-controlled electronic timer. A single twist, a single touch – and that's it. It's so me!

The Gorenje Simplicity oven featuring a touch-control electronic programmable timer and superior

HomeMADE™ baking technology has everything modern multi-functional ovens have to offer. Moreover,

the advanced AdaptBake technology further simplifies all your culinary endeavours as it memorizes your

temperature settings for each preset program and offers the most recent or the most frequently used

setting (among your last five choices) the next time you use it. Simplicity ovens afford a wide range of preset

programs (bread, meat, fish, pizza, frozen food etc.) that can be selected simply by a single turn of a logical

knob which is also the common denominator in the design of the entire collection. Standing out among the

preset program is the new preserve program that will allow you to preserve fruit and vegetables beyond

their harvest season.

Despite the extra large volume (65 l) and extended baking surface, the oven is highly efficient, ranking in

the A-20%, which is, in addition to the optimized cooking technology, a result of the energy-efficient double-

glazed door which makes sure the outer side of the oven door remains cool and safe to touch even during

use. Moreover, SmartDoor switch, a novel feature, turns off the heaters as soon as the door is opened to

prevent hot air from escaping from the oven. When the door is closed, the heaters are automatically

switched back on. Making the cooking experience even more comfortable is the Gentle Close system for

gentle and silent door closing, previously featured in kitchen cabinets. Interior side of the oven door is made

without any notches or grooves, which makes it very easy to clean.

Oven interior is coated with high-quality enamel EcoClean which contributes to more even distribution of

heat in the oven interior and allows excellent baking, while the Aquaclean function affords a quick,

efficient, and environmentally friendly way to clean the oven without using any detergents.

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PRESS INFORMATION ON APPLIANCES – COOKING HOBS

Simplicity cooking hobs – a simple way to exquisite culinary delights

It's so enjoyable! It's so me!

Cookers of the Gorenje Simplicity collection boast very simple touch controls that will turn the most

challenging culinary endeavour into playful creation, regardless whether you are using an induction hob,

glass ceramic hob with hi-light technology, or a modern gas hobs featuring unique, ergonomically

designed knobs with built-in electronic timer. Brushed edges impart a very stylish look to the glass

ceramic cookers and allow easy cleaning. Cast iron grid on the gas hob evokes the feel of a professional

kitchen.

Induction hobs are considered the most economical, safe, and efficient. The SuperBoost feature, however,

delivers an even faster and more efficient cooking, leading to excellent savings of time and energy. Many

other advanced functions like BoilControl, StopGo for extra safety, and SmartControl with the option to

set a shut-off timer for each cooking zone individually, will make cooking even more comfortable,

convenient, and controlled.

Controls on all induction and glass ceramic hobs are positioned centrally. Moreover, gas hobs offer a

patented novelty: the innovative SimpleOff program timer for safe, simple, and controlled cooking or

reheating. Every gas burner is fitted with a dedicated programmable SimpleOff timer that allows setting

the cooking time and switches off the burner automatically when the cooking time expires.

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PRESS INFORMATION ON APPLIANCES – FRIDGE FREEZERS

Modern Simplicity refrigerators with innovative adaptive technology

Fresh and cool. It's so me!

The elegance of combined fridge freezers of the Gorenje Simplicity collection in white or black will

perfectly complement any kitchen ambiance. Independently or as a part of a collection sharing the

distinctive ergonomic vertical handle. Convincing innovative and fresh technological solutions harnessed in

the refrigerators of the Simplicity collection ensure quality storage and prolonged freshness of food, as well

as energy savings.

Unique IonAir ion technology, combined with the excellent MultiFlow 360° ventilation system refreshes

and improves the air in the refrigerator by enriching it with oxygen. It eliminates up to 95% of all

microorganisms from the refrigerator to create ideal conditions for storage and maintenance of food

freshness over a long period of time. Another notable feature is the unique AdaptCool automatic adaptive

technology which employs an innovative sensor system to monitor user habits and optimize the

refrigerator operations accordingly. The AdaptCool technology maintains a constant air temperature inside

the refrigerator, prevents the food from warming, and does away with the temperature shocks to extend

the food's useful life by up to 20%.

There is also the NoFrost Plus technology that effectively prevents accumulation of frost on the food and

ice inside the freezer, while making sure the food does not dry out in the refrigerator as it maintains

humidity and freshness. Owing to the NoFrost Plus function, there is no more need for tedious manual

defrosting. Moreover, it optimizes the use of space in the freezer compartment and saves energy.

In addition to care for freshness and health, modern consumers also expect adaptable functions and simple

use. Gorenje has responded to such requirements by a number of smart and user-friendly functions and

characteristics. These include the PullOut shelves, the convenient multi-purpose MultiBox, the

SimpleSlide principle of adjustable door shelves, which allows the users to simply adjust the vertical

position of the shelves, and the SlotIn function that allows adjustable and simple door opening even when

the refrigerator is placed next to a wall or another appliance.

These and many other functions are a part of Gorenje's efforts to improve the quality of living in your

homes.

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PRESS INFORMATION ON APPLIANCES – KITCHEN HOODS

Kitchen hoods with adaptive sensor technology: keeping the air clean at all times

It's so fresh! It's so me!

Modern users choosing a new kitchen hood do not pay attention only to technical features and

performance; they also look for extra functionality and stylish appearance. Kitchen hood of the Gorenje

Simplicity line is manufactured in a splendid combination of glass and metal. Like other appliances in the

collection, it is distinctive for centrally placed ergonomically designed control knob which allows you to

simply adjust the fan speed and lighting. Halogen lamp, activated by a simple touch, will brilliantly light up

the hob and the worktop. New Simplicity hoods also offer the automatic operation mode AdaptAir in

which a sensor in the kitchen hood will sense the impurities in the air, steam, and gases released during

cooking, and adjust the fan speed accordingly – and even stop the fan when it is no longer needed.

The hood is also convenient for maintenance as the easily removable metal grease filters are dishwasher-

safe. Quick and easy.

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PRESS INFORMATION ON APPLIANCES – DISHWASHERS

Modern Gorenje Simplicity built-in dishwashers

It's shiny. It's so me!

Gorenje Simplicity dishwashers boast optimum 12-litre water consumption, high energy efficiency of the

A+AA class, and simple selection of automatic dishwashing programs. Spacious stainless steel interior and

convenient basket placement with adjustable lower basket ensure excellent layout of dishes and efficient

washing for up to 12 place settings. There is also the option to choose a half load of up to 6 place settings

and save on power and water consumption. Regardless of the choice of program, modern technology will

automatically select all settings to make sure the dishes are spotlessly clean with optimum use of water,

power, and time.

By using the option to delay the program start by 3, 6, or 9 hours called StartDelay, your dishes can be

done exactly when you want. This function also allows you to take advantage of the lower power rates

during the night for extra savings. The dishwasher operates silently so it will not disturb your sleep. And

safety? Owing to the full AquaStop protection, there is no need to worry if you run the dishwasher at night

or even when you are not at home.

There is also the 3 in 1 function that adjusts the washing program when using tablets so that the

dishwasher does not use the extra rinse aid. The washing results will be excellent and your dishes will have

a clean and brilliant shine.

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PRESS INFORMATION ON APPLIANCES – WASHING MACHINES AND DRYERS

Gorenje Simplicity washing machines and dryers

Spotlessly clean and ultra soft. It's so me!

Gorenje Simplicity washing machines and dryers feature the innovative SensorIQ sensor technology that

employs a number of integrated sensors for optimum washing results with considerable savings of power,

water, and time. Their advanced features, economical operation, and simple controls with a single logical

button make them the most sophisticated and efficient appliances in the market. A novel feature with

them is the unique AdaptWash & AdaptDry technology that further simplifies washing and drying your

laundry as the machine memorizes your settings for each washing or drying preset and offers the most

recent setting next time you use it, saving you the hassle of adjusting the settings again. So simple, and so

me – Simplicity!

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PRESS INFORMATION ON APPLIANCES – WASHING MACHINES

Gorenje Simplicity washing machines offer fully customized washing

Spotlessly clean. It's so me!

Gorenje Simplicity washing machines feature the innovative SensorIQ sensor technology that employs a

number of integrated sensors for optimum washing results with considerable savings of power, water, and

time. The sensors continuously monitor the washing process to allow, based on the collected data,

automatic adjustment of the washing process according to the selected program and the type and weight

of the laundry. Their advanced features, economical operation A+++ (A-30%), and simple controls with a

single logical button make them the most sophisticated and efficient washing appliances in the market. A

novel feature with them is the unique AdaptWash technology that further simplifies washing your laundry

as the machine memorizes your settings for each washing preset. It will also memorize if you selected e.g.

higher water level or pre-wash for a particular program. Next time the same program is selected, it will

offer the most recent setting, saving you the hassle of adjusting the settings again. So simple – Simplicity!

Many innovative solutions like the efficient program algorithms, OptiDrum washing machine drum, and

QuickWet optimum soaking system, combined with the intelligent SensorIQ sensor technology, deliver

excellent energy efficiency. We can contribute to preservation of the environment and save some money

by making environmentally conscious choices like washing at lower temperatures, rational use of

detergent, and washing at night when lower power rates apply. All models of Simplicity washing machines

allow presetting the start of the wash by up to 24 hours so that your laundry is washed just when you want

it to be.

Washing machines offer adjusted preset programs for washing different types of laundry. There is also the

economical and fast QuickWash program that washes and refreshes your favourite cotton clothes at 30°C

in no more than 17 minutes to save time, water, and energy. The self-cleaning function SterilTub will keep

the cleanliness and hygiene of your washing machine. It runs with an empty drum without any clothes and

heats the water to 80°C in order to deal with all bacteria lurking in the washing machine tub. A clean tub is

a must for excellent laundry care. .

In addition to the standard 7-kilogram load, Simplicity washing machines also come in SLIM versions. All

models are available in black or white. Perfect choice for each bathroom!

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PRESS INFORMATION ON APPLIANCES – TUMBLE DRYERS

Simplicity dryers: Adaptive technology and exceptional savings

Ultra soft. It's so me!

Gorenje Simplicity dryers feature the innovative SensorIQ sensor technology that uses a number of

integrated sensors to deliver incredibly soft and perfectly dried clothes ready to be stored in the closet,

ironed, or worn immediately! As you like it! Their advanced features, economical operation, a heat pump in

some models, and simple controls with a single logical button make them the most sophisticated and

efficient appliances in the market. A novel feature is the unique AdaptDry adaptive technology that

further simplifies the drying process. The dryer will memorize your settings for each preset so they can be

simply retrieved next time the same program is used, without having to adjust them again. So simple, and

so me – Simplicity!

Owing to the unique AdaptDry adaptive technology, the dryer will memorize if you used the ExtraDry

function, lower drying temperature, refreshment function, or anti-crease function for a particular program.

Your most recent settings will be suggested when you use the same program again.

Simplicity dryers afford simple control and economical operation. In this respect, condensation dryer fitted

with a heat pump stands out as the only appliance to use both the cooling and the heating part of the heat

pump for its operation. Owing to full energy usage, it ranks in the highly economical A++ energy class.

Condensation dryers with a heat pump feature the unique air blowing system called TwinAir which makes

sure the laundry is dried evenly and thoroughly. Bi-directional rotation allows uniformly intensive

introduction of dry hot air through the two air channels to maintain a constant temperature. To keep you

worry-free, Simplicity dryers allow delaying the start of the drying cycle. Start of the drying process may

be programmed up to 24 hours in advance. Your clothes will be dried to the previously set level of moisture

and ready to be stored in the cupboard or for ironing whenever you feel is most convenient. Just the way

you like it. It's so you!

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PRESS INFORMATION ON APPLIANCES – MICROWAVE OVENS

Microwave ovens with a single knob

So simple and tasty. It's so me!

Simplicity microwave ovens sport a design that matches other appliances in the collection, and offer simple

electronic controls for accurate settings of time and cooking modes. Microwave ovens with a volume of 23

litres feature a highly convenient combination of microwaves and grill which allows faster cooking of

smaller chunks of meat, pizzas, and many other dishes.

Oven programs are simply selected with a single knob. Each of the nine preset programs (pizza, fish,

vegetables, melting chocolate etc.) includes automatic settings of heating mode, power, and duration.

Program duration can be adjusted as necessary. Additional functions include delayed start and the self-

cleaning program with water.

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BRIEF TEXTS_GORENJE SIMPLICITY COLLECTION

It's so me – at first sight and first touch

At first sight, appliances of the Gorenje Simplicity collection convince with exquisite design and genuine

materials. The users will be especially thrilled about the simple and logical operation with a single knob,

supported by advanced adaptive technology which memorizes the user's personal settings and retrieves

them the next time the same program is used. The best about it: these top class appliances are available at

an excellent affordable price. So simple, so me! Simplicity!

Simplicity – living your life your own way

The Gorenje Simplicity collection addresses those who look to design their living space in their own way;

those who see their own expression and style at the top of their list; who choose appliances that easily

blend with the design of a room; those whose way of life has a message: it's so me! With the Gorenje

Simplicity collection, you get designer appliances at an extraordinary price, because you only pay for what

you truly need. Just like the Gorenje Simplicity collection has its message: "do not adapt to appliances; let

the appliances adapt to you." So simple, so me! Simplicity!

Simplicity: minimalist elegance

Elegant finish in black or white glass is in perfect harmony with the pure lines of the handles and the knob.

White collection brings an air of modern freshness into the room. It will please those who are looking for

appliances with superior and distinctive design, yet still prefer white. The discrete dark reflections of the

collection in glossy black endow the room with a sense of mysterious elegance. It is the right choice for

those looking for fatal attraction and a hint of mystery in their kitchen.

The good life with Simplicity – it's my way, it's so me!

Not everyone's conception of the good life is the same. I appreciate what suits my possibilities, principles,

and habits. I design and arrange my living space in my own way. I do my household chores in my own way.

The way I cook, the way I use my fridge, the air that I breathe, the way I care for my clothes – it's my way,

and it's totally me! So I choose appliances that respect my lifestyle – I choose Simplicity. The best about it:

these top class appliances are available at an excellent affordable price. I only pay for what I truly need.

Therefore, I choose Simplicity.

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So simple, so me!

Simplicity is a collection of home appliances that I choose because they respect my lifestyle. Their excellent

design allows them to blend in nicely in my home. They are well-priced and economical, so I know I paid for

what really pays. They are simple to use – I understand the controls immediately. The most advanced

simplicity appliances even memorize my settings and respect the adjustments I have made to the preset

programs. When I cook or do my laundry, my settings are easy to retrieve. It's my way, it's so me!

For me, the choice is clear: Simplicity!

My philosophy is simple: I appreciate what suits my possibilities, principles, and habits. I design and arrange

my living space in my own way. And the appliances of the excellently designed Simplicity line blend in

easily in my home. They are well-priced and economical, so I know I paid for what really pays. They are

simple to use – I understand the options immediately. The most advanced simplicity appliances even

memorize my settings and respect the adjustments I have made to the preset programs. When I cook or do

my laundry, my settings are easy to retrieve. It's my way, it's so me!

Beautiful. Simple. Affordable.

I choose appliances that adapt to me, rather than the other way around. Simplicity is a new collection of

appliances from Gorenje. With logical operation, adaptive technology, stylish uniform design, and excellent

value they respect my lifestyle. And they're available in black or white. It’s so me!

White. Black. It's so me! My life philosophy is simple. I appreciate what suits my habits and my possibilities. I design and arrange my living space in my own way. I choose the collection of appliances that respect my lifestyle. I find it easy to integrate the excellently designed appliances of the Gorenje Simplicity collection in black or white into my home. They join me in living my way. Because they adapt to me, not the other way around. Simplicity!

Beautiful. Simple. Affordable.

The set of harmoniously designed kitchen and bathroom appliances includes modern ovens, top-class cooking hobs, refrigerators with unique adaptive technology, built-in dishwashers that will leave your dishes spotlessly clean and shiny, microwave ovens, a washing machine, and a laundry dryer with sensor technology. As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need, which leads to extra savings in the long run. Beautiful. Simple. Affordable.

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Only what you truly need

With the Gorenje Simplicity collection, you get technologically advanced designer appliances at an

extraordinary price, because you only pay for what you truly need. Beautiful. Simple. Affordable.

Cooking made even SIMPLER!

Preset programs with complete set of logical choices are a turn of a knob away. Trust the technology and

forget about the temperature settings and cooking modes. Why not use your time for something more

pleasant? Pizza delivery? Of course, right in your home, with a single twist of a knob! Simple!

It's so enjoyable! (I enjoy it so much!) It's so me!

Innovative technologies and simplicity of control Cookers of the Gorenje Simplicity collection boast very

simple touch controls that will turn the most challenging culinary endeavour into playful creation,

regardless whether you are using an induction hob, glass ceramic hob with hi-light technology, or a modern

gas hob.

Fresh and cool. It's so me!

Simplicity refrigerator simply knows the right temperature. AdaptCool sensor technology allows it to

monitor your habits and optimize its operation accordingly. IonAir ion technology additionally refreshes

and improves the air in the refrigerator, enriching it with oxygen. It eliminates up to 95% of all

microorganisms from the refrigerator to create ideal conditions for storage and maintenance of food

freshness over a long period of time.

It's so fresh! It's so me!

New Simplicity sensor hood also offers the AdaptAir automatic operation mode in which it will sense the

impurities, steam, and gases released into the air during cooking, and adjust the fan speed accordingly –

and even stop the fan when it is no longer needed. Fresh in a jiffy!

It's so shiny. It's so me!

Gorenje Simplicity does the dishes for me. It's so me! It uses little water and power, and it makes the choice

of washing programs as simple as can be. Spacious interior will accommodate up to 12 place settings at

once; alternatively, I can select the half load for up to 6 place settings for extra savings.

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Spotlessly clean. A washing machine that's just smart!

Sensors that constantly monitor the washing process are aware of all your settings and provide optimum

results with considerable savings of power, water, and time. With the AdaptWash adaptive technology,

doing your laundry is even simpler as it memorizes all your washing settings. It will also memorize if you

selected e.g. higher water level or pre-wash for a particular program and offer the most recent setting next

time you use it, saving you the hassle of adjusting the settings again. So simple – Simplicity!

Ultra soft. It's so me!

This is made possible by the unique AdaptDry adaptive technology that further simplifies the drying

process. The dryer will memorize your settings for each preset so they can be simply retrieved next time

the same program is used, without having to adjust them again. Would you like your laundry ExtraDry

again? Just confirm and that's it! Simplicity!

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FB POSTS

Simplicity appliances offer friendly prices and economical operation. I know I paid for what really pays.

With the Gorenje Simplicity collection, you get technologically advanced designer appliances at an

extraordinary price, because you only pay for what you truly need. Beautiful. Simple. Affordable.

It's so me! The message of the Gorenje Simplicity collection is "you do not have to adapt; the appliances

will adapt to you."

The appliances are nice to look at and simple to use! I immediately understand the options and I confirm

them by pressing or gently touching a button. So simple, so me! Simplicity!

The Gorenje Simplicity line of harmoniously designed kitchen and bathroom appliances include an oven, a

cooking hob, a refrigerator, a dishwasher, a microwave oven, a dishwasher, and a dryer. White. Black.

Minimalist elegance. It's so me!

Glass. Metal. Harmony. Elegant black or white glass finish is in perfect harmony with the pure lines of the

handles. Together, they tell a timeless story of the symbiosis between glass and metal.

White collection brings an air of modern freshness into the room. It will please those who are looking for

appliances with superior and distinctive design, yet still prefer white.

The discrete dark reflections of the Gorenje Simplicity collection in glossy black endow the room with a

sense of mysterious elegance. It is the right choice for those looking for fatal attraction and a hint of

mystery in their kitchen.

The most advanced simplicity appliances even memorize my settings and respect the adjustments I have

made to the preset programs. When I cook or do my laundry, my settings are easy to retrieve. It's my way,

it's so me!

I design and arrange my living space in my own way. And the appliances of the excellently designed Simplicity collection blend in easily in my home.

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I do my household chores in my own way. The way I cook, the way I use my fridge, the air that I breathe, the way I care for my clothes – it's my way, and it's totally me! It's so me! Logical choices rule! In appliances of the Gorenje Simplicity collection, the most frequently used and the most convenient settings are immediately available – via a single knob.

AdaptTech – not just for technofreaks! The Advanced Gorenje Simplicity appliances memorize your personal choices and suggest them next time you use them. All that's left is to press the button to confirm. So simple!

Good design matters – these appliances are always there in sight. Pure lines, genuine materials and ergonomics allow integrating the appliances into any home.

Excellent value – I pay for what really pays! As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need, which leads to extra savings in the long run. I choose appliances that adapt to me, rather than the other way around. That’s why I choose Simplicity - a new collection of appliances from Gorenje.