Gorenje IFA 2014

This year ourexploration continueswith bold newdiscoveries.We are ready to share them with you.

We welcome you to our exhibition area 201 in hall 1.1.Gorenje @ IFA, Berlin 5 - 10 September 2014

In life details are everything. Simple pleasurable routines make us happy and unexpected discoveries inspire us the most. That is why GORENJE is so passionate about ideas that turn everyday home rituals into life-changing experiences.

This year our exploration continues with bold new discoveries. We are ready to share them with you.

You are warmly welcome.

Ideas shape our lives.Details make them perfect.

Better is not enough. We want to be the source of a positive change.Because we want to do the best for others, knowing that it is good for us too.

Gorenje’s wide array of products

Retro Collection Colour Collection Simplicity Collection Classico Collection

Classico Collection Gorenje Ora-ItoGorenje Designed by Karim Rashid

MAKES IT POSSIBLE FOR US TO EAT GOOD AND TO EAT HEALTHY

Gorenje top-class oven with the unique HomeChef control mode brings the playful feel of consumer electronic devices into modern kitchens, making excellent cooking results as easy as pie.

Colourful presentation including recipes and recommended cooking modes and extra functions allows simple settings simply by sliding your fi nger across the screen.

Based on the old wood-fi red bread ovens, Gorenje has developed a special, rounded oven inside with even circulation of hot air. Hot air doesn’t stay in the corners, but slides over the food, surrounding it completely. Bread baked in Gorenje ovens is smooth and soft inside, with a perfect, golden crust. Meat is evenly roasted on both sides, with a warm brownish colour, tender and juicy on the inside.

HomeChef

FOR HEALTH-CONSCIOUS PEOPLE

Steam cooking is one of the healthiest and most natural ways of cooking. It is especially good in Gorenje Homemade steam ovens available in two versions differing by height: 60 cm or 45 cm. The MultiFlow 360° system takes care of even steam distribution, making the food remarkably soft, tasty and tender, and retaining its aroma, taste and nutritional value without overcooking and disintegration. Large water tank holds enough water for the entire cooking process.

Steam Oven

IQcook Induction Hob

Advantages that count:• 100% automatic control over the cooking process with IQ sensors

• Steam Cooking – only on IQcook induction hob• Up to 40% energy savings with automatic temperature control

• Patented SmartSense safety function for boiling over and burning prevention

• Preset cooking functions for various dishes

A SMART ASSISTANT FOR PERFECT COOKING

IQcook hob guarantees healthy, fast cooking, full of enjoyment. It is the only hob on the market that can actually take work away. It guarantees healthy dishes while also improving results, reducing stress levels, and cutting time and energy consumption. The user-adjusted preset operating modes introduce a remarkable approach, allowing the choice of fi ve preset cooking functions IQsteam, IQboil, IQpro, IQpoaching, and IQgrill.

IonGeneration Refrigerators BIGGER. FRESHER.

IonGeneration refrigerators are beautifully designed appliances with ideal microclimate and stable temperature for prolonged food freshness, as well as high energy effi ciency.

This year’s novelty from Gorenje is the ConvertActive fridge freezer. This model is truly versatile since the freezer compartment can be converted into a refrigerator, by a simple press of a button. New models in Gorenje’s IonGeneration range of refrigerators are the 2-metre fridge freezers. Larger volume and even more space for food storage is great news for big families.

SensoCare Washers& DryersULTIMATE SENSE FOR YOUR LAUNDRY

Gorenje’s latest generation of washing machines and dryers reaffi rm the company’s role as an innovative and decidedly design-minded creator of home appliances.

Remarkable performance, ergonomic details, and effective, logical settings are the hallmark of excellence of Gorenje’s SensoCare washing machines and dryers. Intelligent SensorIQ technology delivers fully customized laundry care and automatically regulates the washing and drying process for higher energy effi ciency.

Dazzling lineEYE-CATCHING LINE OF COLOURAPPLIANCES FROM GORENJE

White goods are no longer just white. They come in all shapes and sizes. And colours. Don’t just dream about reinventing your kitchen or bathroom, do it. Pick one or two state of the art coloured appliances from Gorenje and relive your dreams. Because dreams do come true.

RetroCollectionFROM PLAIN COLD TO JUST COOL

The rounded convex design is the hallmark of the entire collection of perfectly designed, economical, and environment-friendly state-of-the-art appliances. Compelling new colours are a perfect match for your desire for individuality and distinctiveness.

Gorenje designed by Karim Rashid

As the latest proof of his successful collaboration with Gorenje, Karim Rashid created a family of emotively superior objects. On the outside, they are defi ned by restrained but strong character and pure lines. On the inside, they are powerful tools. But unlike so many others, they are blessed with visually invisible technology. Not pretentious on the outside, the built-in cooking programs, control options and safety features silently take over and ensure a superior user experience. With just a tiny move of a fi nger they react swiftly, inviting, inspiring, and challenging you.

Gorenje Ora-Ïto

The Gorenje Ora-Ïto Collection is eternity captured in simple lines, quality materials, and superior technology – a combination that is never out of fashion. The new Gorenje Ora-Ïto fridge freezers boast great technological features and exquisite design, and are extremely friendly to both the users and the environment. Elegant, minimalist design on the outside, superior technology inside.

Classico Collection

The Gorenje Classico Collection with a strong designer imprint embodies timeless aesthetics fashioned on select materials, soft lines, and inspiring reliefs. Modern materials provide a home for advanced technologies and ensure the appliances shine equally in both modern and traditional settings.

Simplicity Collection

The Gorenje Simplicity Collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested “simplicity” style.

The ASKO story started back in 1950 in Vara, Sweden, with an innovative young man’s dream of building a washing machine to make his mother’s life easier. This very fi rst washing machine laid the foundation for what would later become Asko Appliances. In 2010 ASKO was integrated into the Gorenje Group as its global premium brand.

ASKOPro SeriesThe ASKO Pro Series™ is a full range of exclusive kitchen and laundry care products. The range fl irts with the heritage and tonality of the ASKO brand – Professional and Stainless Steel. In the kitchen range you ll fi nd large-capacity ovens and exclusive extra-large 203 x 75 cm wide fridge freezers boasting nearly 400 litres of storage space.

Also featured are dishwashers with all key components made entirely of stainless steel, stylish hobs with fl exible cooking zones, and cooker hoods that are strong, silent and very good looking.

In the ASKO Pro Series™ laundry range we fi nd the world’s fi rst matched extra-large domestic washer and dryer pair with professional construction. The washer boasts an 11 kg dry wash load capacity in its 80 litre drum, and the dryer can handle 11 kg in a 145 litre drum. They are built to be the growing family’s loyal friend for many years to come.

Gorenje Group

MORE THAN 60 YEARS OF EXPERIENCE

Gorenje Group is a leading European home appliance manufacturer supplying superiorly designed and technologically perfected appliances that simplify the lives of users in 90 countries around the globe.

Product portfolio marketed under the brands Gorenje, Atag, Asko, Pelgrim, Mora, Upo, Etna, and Körting is rounded off by the offer of kitchen furnishings and other home products like water heaters and heat pumps.

In addition, the Group’s operations include ecology services, toolmaking, and engineering. The Group generates majority of its revenue in Europe.

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APPLIANCES GROUPS POSITION

FOR FURTHER INFORMATION PLEASE TURN TO:

Tadeja VasleProject manager

Elizabeta BilušPublic relations manager

Gorenje Ora-Ito

Classico Collection

Gorenje Designed by Karim Rashid

Simplicity Collection

Cooking appliances

Ovens

BIO Ovens

Hobs & hoods

GVM appliances

Built-in fridge freezers

Freestanding fridge freezers

Retro Collection

Dishwashers

Washing machines and tumble dryers

Asko (upper fl oor)

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Gorenje IFA 2014

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