GORE-tex® Brand guidelines · No wordmark in continuous texts. GORE-TEX® products This jacket...
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© 2016 W. L. Gore & Associates Last update: 15. Juli 2016, 11:54 vorm. GORE ® Fabrics Brand Design Manual, Fall/Winter 2016/2017 Company confidential LOGO SIZE AND CLEAR ZONE The logo is a central component of the brand design. With its characteristic form, it attracts attention and is instantly recognized by viewers. Logo size We recommend a logo size of 119 x 119 pixels for web usage (45 x 45 pixels is the minimum size). When it is this size the logo appears sharper and the GUARANTEED TO KEEP YOU DRY™ product promise is legible. Clear zone around the logo The GORE-TEX® brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The size of the clear zone must always be at least half the width or height of the logo. GORE-tex® Brand guidelines The GORE-TEX® logo is highly recognized and sought after. These guidelines help you leverage the power of the logo. WORDMARK The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
Transcript of GORE-tex® Brand guidelines · No wordmark in continuous texts. GORE-TEX® products This jacket...
© 2016 W. L. Gore & Associates Last update: 15. Juli 2016, 11:54 vorm.GORE® Fabrics Brand Design Manual, Fall/Winter 2016/2017 Company confidential
LOGO SIZE AND CLEAR ZONE
The logo is a central component of the brand design. With its characteristic form, it attracts attention and is instantlyrecognized by viewers.
Logo sizeWe recommend a logo size of 119 x 119 pixels for web usage (45 x 45 pixels is the minimum size). When it is this size the logo appears sharper and the GUARANTEED TO KEEP YOU DRY™ product promise is legible.
Clear zone around the logoThe GORE-TEX® brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The size of the clear zone must always be at least half the width or height of the logo.
GORE-tex®Brand guidelines
The GORE-TEX® logo is highly recognized and sought after. These guidelines help you leverage the power of the logo.
WORDMARK
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
© 2016 W. L. Gore & Associates Last update: 15. Juli 2016, 11:54 vorm.GORE® Fabrics Brand Design Manual, Fall/Winter 2016/2017 Company confidential
Color background White background Black background;logo with white outline
Photographic background
DO’S
The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected for the background is not too busy.
No additions
No cropping
No Shadow
No change in colour
No turning
No placement ongraphic elements
No busy backgrounds
DON’TS
The logo may not be altered in any way or incorrectly reproduced.
© 2016 W. L. Gore & Associates Last update: 15. Juli 2016, 11:54 vorm.GORE® Fabrics Brand Design Manual, Fall/Winter 2016/2017 Company confidential
NOUNS APPROVED FOR USE WITH THE GORE-TEX® BRAND
General Fabric/Material Garments Footwear Accessories
apparel barrier anorak boot (s) cap
brand fabric bib booties glove inserts
clothing insert blouson footgear gloves
®event* liner coat footwear handwear
fabrics lining ensemble overshoes hat
gear laminate garment oversocks hat insert
logo layer jacket shoes headgear
name material lining socks headwear
outfit membrane overall hood
outerwear textile pants mitten(s)
products parka accessories
product technology poncho
trademark raincoat
wordmark rainsuit
shell
trenchcoat
trousers
vest
™waders
All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE-TEX® outdoor jacket.
BRAND COMMUNICATIONRules Correct Wrong
A trademark is always written all in caps. GORE-TEX® products Gore-Tex® products
The ® symbol always follows the trademark. GORE-TEX® products GORE-TEX products
The trademark must always be used in conjunction withan appropriate noun. It may be placed before or after the trademark according to writing conventions within the language.
GORE-TEX® productsdie Marke GORE-TEX®abbigliamento GORE-TEX®
GORE-TEX®
The noun is always written in lowercase letters (exception:writing conventions within a language, layout rules,e.g. headlines).
GORE-TEX® productsGORE-TEX® PRODUCTS (headline)GORE-TEX® Schuhe
GORE-TEX® PRODUCTS
When using nouns which are not listed in the table belowmake sure that you add an approved noun in front.
GORE-TEX® products technology GORE-TEX® technology
Never corrupt trademarks. GORE-TEX® products GORE-TEXTILES
No line breaks within the trademark. GORE-TEX® products GORETEX®products
No abbreviations. GORE-TEX® products GT® products
Word space after each trademark – no other symbols. GORE-TEX® products GORE-TEX® _ products
No wordmark in continuous texts. GORE-TEX® products This jacket
Bold = preferred
Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a sporting event.
© 2016 W. L. Gore & Associates Last update: 15. Juli 2016, 11:54 vorm.GORE® Fabrics Brand Design Manual, Fall/Winter 2016/2017 Company confidential
USE OF THE PRODUCT PROMISE
Our guarantee promise is registered and is treated as a trademark (all capital letters and use of nouns). Different versions have been registered in different areas of the world.
InternationalGUARANTEED TO KEEP YOU DRY™ promise
USAGUARANTEED TO KEEP YOU DRY® promise
FranceGORE-TEX® LA GARANTIE DE VOUS MAINTENIR AU SEC
GermanyGUARANTEED TO KEEP YOU DRY™ promise/Versprechen
BRAND NAMING Garments Gloves Footwear
GORE-TEX® Products GORE-TEX® Gloves GORE-TEX® Extended Comfort Footwear
GORE-TEX® Pro Products GORE-TEX® Gloves + Gore grip technology GORE-TEX® Performance Comfort Footwear
GORE-TEX® Active Products GORE-TEX® Gloves + Gore 2in 1 technology GORE-TEX® Insulated Comfort Footwear
PACLITE® Product Technology GORE-TEX® Gloves + Gore active technology GORE-TEX® Footwear with SURROUND® Product Technology
Gore Micro Grid Backer Technology GORE-TEX® Gloves + Gore warm technology
Extreme Wet Weather Construction
Gore Comfort Mapping Technology
GORE™ OPTIFADE™ Concealment
ARMACOR™ Product Technology
