GoPro Mountain Games Overview
-
Upload
vail-valley-foundation -
Category
Documents
-
view
218 -
download
1
description
Transcript of GoPro Mountain Games Overview
June 6 – 9 , 2013 | Vail, CO
ATHLETES * ART * MUSIC * MOUNTAINS
Summary
In 2002, the Mountain Games married adventure sports with the essence of mountain lifestyle to create the
largest celebration of mountain culture in the United States. Over the last 11 years, the Mountain Games™
has evolved to showcase the best athletes within climbing, kayaking, cycling, multi-sport, paragliding, trail
running, SUP’ing and fly fishing. We strive to communicate our mountain culture and sustainable values
through our competitions, music, art and nightlife utilizing the setting in Vail, Colorado to broadcast our
platform to over 110 million households.
The upcoming 2013 GoPro Mountain Games will draw 45,000+ spectators, 3000+ registrations and 150+
credentialed media to Vail this June. Some are lured by the prospect of enjoying the authentic mountain
scene while some make the pilgrimage for the $100,000 cash purse—the largest in the adventure world.
As a sponsor of the GoPro Mountain Games, our partners will have the opportunity to connect with 45,000+
passionate outdoor enthusiasts. Coupled with unique activation venues as well as a national multi-media
presence, a partnership with the Summer Mountain Games creates traceable ROI while positioning our
partner as the leader in the world of adventure sports and lifestyle.
QUICK FACTS
ATHLETE REGISTRATIONS: 2,550 Unique Athlete Registrations 2,972 Total Competition Starts COMMUNITY ECONOMIC IMPACT: $3.8M - Estimated revenue generated to the Town of Vail (+/- 20% error level should be considered) SPECTATORS: 43,889 (+/- 20% error level should be considered)
POTENTIAL MKTG IMPRESSIONS: 389,880,937 PR IMPRESSIONS: 151,601,308
TELEVISION: Domestic USA TV partnership with NBC Sports in 2013. The GoPro Mountain Games to be featured nationally via three one-hour telecasts in late June and early July.
Freestyle Kayak
Dock Dogs
Free Ride Duel
SUP
10K Trail Run
Mountain of Music Slacklining Steep Creek
Championship
Bouldering World Cup
The
Pinnacle of
Adventure
Sports
Skydiving
the summer scene
TELEVISION SUMMARY
2013 BREAKDOWN National Broadcast : Three (3) unique one-hour telecasts of the GoPro Mountain Games to be broadcast on NBC Sports nationally in late June and early July and promoted through a variety of media avenues including GoPro national TV commercials and GoPro social media channels (5mm+ FB Fans).
Tentative NBC Sports Schedule: • Sunday 6/23 @ 4pm EST: Best of the GoPro Mountain Games • Wednesday 7/2 @ 5pm EST: GoPro Mountain Games, Water Sports • Wednesday 7/9 @ 5pm EST: GoPro Mountain Games, Land Sports
Universal Sports Broadcasts: Universal Sports will air each show a minimum of 3 times. This is an additional reach of 81mm. Secondary Natl. TV Distro. Channels Late Q4 2013 and Q1 2014: Estimate 30 Million additional impressions across Europe, Pan Asia and Africa. Outside TV: 35 Destination Resort markets across USA. Estimate 200+ total airings.
78,000,000 US HH Reach for NBC Sports
9,000,000
US HH Reach for Universal Sports
athletes
art
music
athletes.art.music.mountains
mountains
Mountain Click Photo Competition: The most unique photo comp in the outdoor world pits
amateurs and pros against each other to capture an iconic Summer Mountain Games portfolio. With
$5,000 and a tear sheet in Outside Magazine up for grabs, the competition is fierce.
Headliner Concerts: Free epic headliner shows with 5,000 attendees packing the streets of
Vail. Past acts have included Xavier Rudd, The Expendables, Keller Williams, Julian Marley,
Ozomatli, Jurassic 5, Gov’t Mule, Nappy Roots, Yonder Mountain String Band, The Samples,
Legends of Hip Hop, Coolio and Animal Liberation Orchestra
Eddie Bauer Zip Line: Fly across Gore Creek on the Eddie Bauer Zip Line – for FREE.
Green Light District™: The showcase for environmentally sensitive products and ideas to
minimize your impact
Adventure Village: An interactive climbing, paddling. & slacklining experience
Gear Town: The place to try and buy the latest and greatest outdoor gear
Pros: MTB X-C, MTB Freeride, Bouldering World Cup, Multi-sport racing, Kayaking, Trail Running,
SUP’ing, Road Cycling, Dog Competitions, Fly Fishing, Rafting and Stand Up Paddling
Amateurs: MTB X-C, MTB Freeride, Rock Climbing, Multi-sport Racing, Kayaking, Trail Running,
Road Cycling, Dog Competitions, Fly Fishing, Rafting and Stand Up Paddling
BUD LIGHT MOUNTAINS OF MUSIC When the competitions end at the Mountain Games, the parties begin in the heart of Vail Village. Bud Light Mountains of Music is a free concert series held during the Mountain Games and draws thousands of spectators for each performance. Past acts have included Xavier Rudd, the Dirty Heads, Ozomatli, Jurassic5, Gov’t Mule, Julian Marley, Theophilus London, Keller Williams, & the Yonder Mountain String
Band.
The Numbers 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
ATHLETES: 251
ATHLETES: 574 (+258%)
ATHLETES: 946 (+77%)
ATHLETES: 1,031 (+77%)
ATHLETES: 1,447 (+40%)
ATHLETES: 2,008 (+38%)
ATHLETES: 1,778 (-11%)
ATHLETES: 1,952 unique 2,269 starts (+45%)
1st Year VVF
ATHLETES: 2,174 unique 2,593 starts (+14%)
ATHLETES: 2,417 unique 2,798 starts (+7%)
ATHLETES: Winter: 800 unique 973 starts
Summer: 2,550 unique 2,972 starts (+6%)
SPORTS: Bouldering Trail Running Trials Biking
Eagle River
First year Vail WW park
SPORTS: XC MTB MTB Crit Steep Creek Dogs Colorado USATF Trail Running Championship
SPORTS: Adventure Racing added US National Trail Running Championship
SPORTS: Mainstream events added to attract weekend warrior = Mud Run
SPORTS: USA 10K National Trail Running Championships
SPORTS: GNC UMC introduced. Replaces adventure race. Slopestyle Floyd Landis crushed in MTB & TT
SPORTS: IFSC Bouldering World Cup – 1st time in USA in 20 Years
SPORTS: Vail Pass Half
1st Year VVF
SPORTS: SUP Added High water/ Canceled events
SPORTS: All SUP Events
SPORTS: W Mtn Games Slackline Added Low water/ Canceled SUP
LIFESTYLE:
Teva becomes title sponsor Previously known as Champion Int. Whitwater Series & Jeep Whitewater Festival Disco rodeo Film premiere Awards party
LIFESTYLE: Art + Music Added Adv Classroom
Clinics added Yonder Mtn. String Band
Photo Comp
Street Party (LUAU) Teva Mtn Ball
LIFESTYLE:
VW Presenting Jurassic 5 Govt. Mule Adv. Film Festival
LIFESTYLE:
Coolio Tone-Loc Digital Undergound Young MC
Everest Awards introduced
LIFESTYLE:
Nappy Roots & Freeride Demo Animal Liberation Orchestra Film Makers Shootout
Coors Poker night at pubs
LIFESTYLE:
The Samples Telluride Mountain Film on Tour BBQ in Zest Mud Village
LIFESTYLE: Ozomatli
Adventure Village & Green Light District
LIFESTYLE:
Mtn of Music Outdoor Reels Tamarama Meese Pete Kilpatrick Aceyalone
1st Year VVF
LIFESTYLE:
Julian Marley U2 Cover Band
LIFESTYLE:
Xavier Rudd Dirty Heads Aloha Happy Hour
LIFESTYLE:
W inter: Theopholous London Spazmatics Summer: Keller Williams DJ Juggy, Expendables
SPECTATORS 6,000
SPECTATORS 12,000 (+100%)
SPECTATORS 18,000 (+50%)
SPECTATORS 22,0000 (+22%)
SPECTATORS 28,000 (+27%)
SPECTATORS 33,000 (+17%)
SPECTATORS 35,000 (+6%)
SPECTATORS 40,000 (+14%)
1st Year VVF
SPECTATORS 37K – 39K (- 2.5%)
SPECTATORS 43K – 45K (+10%)
SPECTATORS W inter: 10,000 + 45K skier visits Summer: 43,889 (+2%)
MKTG IMP: 550K MEDIA $: $250K
MKTG IMP: MEDIA $:
MKTG IMP: MEDIA $:
MKTG IMP: 207,505,097 MEDIA $: $1,994,673
MKTG IMP: 432,887,479 MEDIA $: $2,100,000
MKTG IMP: 273,523,036 MEDIA $: $1,600,000
MKTG IMP: 120,000,000 MEDIA $: $736,000
MKTG IMP: 165,067,323 MEDIA $: $2,104,445
1st Year VVF
MKTG IMP: 314,090,386 MEDIA $: $2,002,552
MKTG IMP: 373,801,334
MEDIA $: $6,692,684
MKTG IMP: Winter: 165,893,660 Summer: 389,880,937 MEDIA $: Winter: $2,572,451 Summer: $3,349,960
My sincere thanks for your time, interest and consideration.
Dave Dressman
Vail Valley Foundation
[email protected] | 619.764.0940