Google’s 5-Day Design Sprint: Event 3 – DECIDE (Best Conceptual Solution/Storyboard)
79
Decide HYPOTHESES 3 Collect and organize the best generated ideas or conceptual solu3ons, which are in the form of sketches. Select the best conceptual solu3on (sketch) a<er briefly presen3ng the trade-off of each alterna3ve. Seamlessly integrate the best features of alterna3ves with the selected solu3on in order to create an “ideal (strongest) solu3on” which is to be subsequently storyboarded, prototyped, and tested by pre-qualified users. Visual Templates for: Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 3 4 5 Build Measure Learn
-
Upload
rod-king-phd -
Category
Business
-
view
487 -
download
0
Transcript of Google’s 5-Day Design Sprint: Event 3 – DECIDE (Best Conceptual Solution/Storyboard)
DecideHYPOTHESES
3
Collectandorganizethebestgeneratedideasorconceptualsolu3ons,whichareintheformofsketches.Selectthebestconceptualsolu3on(sketch)a<erbrieflypresen3ngthetrade-offofeachalterna3ve.Seamlesslyintegratethebestfeaturesofalterna3veswiththeselectedsolu3oninordertocreatean“ideal(strongest)solu3on”whichistobesubsequentlystoryboarded,prototyped,andtestedbypre-qualifiedusers.
VisualTemplatesfor:
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
DecideHYPOTHESES
3
Pain/Delight(-/+):….....
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
Event3–Decide
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter Event3–Decide
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
q Decider:q RatewithHeatMaps(DotVo3ng):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps(DotVo3ng):
Event3–DecideChecklist
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
q CustomerValueMap:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q OFFLINESCENES:Newspaper;Store(Shelf);Office;Hotel;School;Outdoor
q ONLINESCENES:WebSearch;Blog;AppStore;Facebook;Twi[er;LinkedIn
q OFFLINE/ONLINESCENES:Magazine;Newsle[er;Computer(EmailInbox)
Event3–Decide:OpeningScenes
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide:OpeningScenes
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
VALUEENGINEMAPRapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:HorizontalRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
HowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
CaseStudy1Savioke
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesTng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesTng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Compe,tors’Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
MomentofDelivery
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
Savioke’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Savioke’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event3–Decide
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
CaseStudy2FlaTronHealth
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q CancerPa3ent
REALISTICPROTOTYPE(S)q Pa3ent-TherapyMatching
Service
ProductUserTesTng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMap
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa3entwants…therapy
PaTentstartstherapy
Pa3entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa3ent
Pa3entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)? Compe,tors’Map
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)
Idea/QuesTon
Sketch(Mockup)
HOW? Informa^onrequiredtoscreenpa^entsishardtofindintheirmedicalrecords
q Structurekeyinforma-3onforscreeningpa3ents?
HOW?
Fillinginmissinginforma^onrequiresalotof^meandeffort
q Streamlinediscussionwithoutsidedoctors?
HOW?
Thenumberofpa^ents,trials,andrequirementsisoverwhelming
q Makereviewingelectronicmedicalrecordsfaster?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
HMWStreamlinediscussionwithoutsidedoctors?
HMWMakereviewingelectronicmedicalrecordsfaster?
HMW
HMW
HMW
HMW
HMW
HMWStructurekeyinforma-3onforscreeningpa3ents?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
FlaTronHealth’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
FlaTronHealth’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
FlaTronHealth’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–DecideWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
FlaTronHealth’sDesignSprint(DS)Map:ConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
FlaTronHealth’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
FlaTronHealth’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
FlaTronHealth’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
CaseStudy3BlueBogleCoffee
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTesTng(PUT)Map
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Compe,tors’Map
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Makewebexperienceq adelight?q aplace
you’dliketovisit?
Makewebexperiencelikeafriendlybarista’s?
Groundtheexperience/storyinthecafé?
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
1of3
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
2of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Useimagerytotellourstory?
Makeyoufeellikea“regular”onthesite?
Helppeoplerealizethattheycanbuycoffeeonline?
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
3of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Communi-catevaluesofBlueBoqleCoffee?
Recreate“Serah”ontheweb?
Ensurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWMakewebexperiencelikeafriendlybarista’s?
HMWGroundtheexperience/
storyinthecafé?
HMWUseimagerytotellourstory?
HMWHelppeoplerealizethattheycanbuycoffeeonline?
HMWCommunicatevaluesofBlueBoqleCoffee?
HMWEnsurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWRecreate“Serah”ontheweb?
HMW
Makewebexperienceq adelight?q aplaceyou’dliketovisit?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMWMakeyoufeellikea“regular”onthesite?
BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
BlueBogleCoffee’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event3–Decide
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer
Webpagesq Welcome
toBlueBo[le
q Howdoyouprepareyourcoffee?
q Howtoselectcoffee
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBogleCoffee’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBogleCoffee’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBogleCoffee’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
