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Tasty data about your website!Tasty data about your website!
analyticsanalytics
B E G I N N E R S G U I D E T O U S I N GB E G I N N E R S G U I D E T O U S I N G
GOOGLE ANALYTICS | A beginners’ guide
GooGle ANAlYTICS overvIew
Understanding yoUr website visitors’ behavioUr is a key factor in online sUccess. where did yoUr visitors come from? what are they looking at on yoUr site? how long did they stay? did they make a booking?
Google Analytics can provide the answers, thus arming you with the ability to tailor your
website and marketing strategies to your audience, and exponentially increase your site
traffic and conversions.
To use Google Analytics effectively you need to have a solid understanding of the reports
and how that information can be used to your benefit.
This guide covers the basics of Google Analytics, outlining what each of the primary
reports mean, in order to get you started on the path to understanding and improving
your website traffic.
a beginners’ gUide to Using google analytics
Written and Published by Cabbage Tree Creative™
July 2011
NeW ZeALAND: ISBN 978-0-473-19280-8
www.cabbagetree.co.nz
TRADeMARKS: Google, Google AdWords, Google Analytics and YouTube are registered trademarks of Google, Inc. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. Flickr is registered trademark of Yahoo, Inc.
GOOGLE ANALYTICS | A beginners’ guide
INTERPRETING YOUR dASHBOARd
The following widgets may appear on your default dashboard.
1. TABLE
This table shows the top 10 countries from
which visitors to your site came. It also
displays the number of visits to your site
from each country, and the Bounce Rate for
each country over the selected timeframe.
2. VISITS BY COUNTRY
This metric shows the same information
presented in the table, but as a pie chart.
3. VISITS
This metric shows the number of visits
to your website during the selected
timeframe.
4. BOUNCE RATE
This metric shows how many people arrived
and left from the same page of your site, or
‘bounced’, as a percentage.
5. TIMELINE
The timeline is a graph of your chosen
statistics over your selected timeframe.
The dots in the timeline graph each
represent a day. To quickly view specific
information for a day, you can hover over
one of the dots as seen in the image below.
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GOOGLE ANALYTICS | A beginners’ guide
2: Traffic Sources: Incoming Sources
An Incoming Source is a website or search engine that directed a visitor to your site,
or refers to someone who typed your web address directly into their address bar and
arrived at your site.
A. ALL TRAFFIC
This section provides data on the different sources and mediums from which your site’s traffic came. This information is useful as it points out which incoming links are valuable, how well you are doing in search engines, and how many people know and remember your website address.
Tip: The overview section is particularly useful to determine where to put revenue for paid advertising. If a paid banner placement or online listing is not providing a large amount of visits, then it can help you determine the cost per visit on these placements and if they are continued for next year.
The line graph provides visitors stats, per day, for your selected timeframe. As with other graphs in previous reports, you can select alternative data across the top of your graph.
The table below the graph automatically displays the top 10 incoming sources to your website for the selected timeframe, and their medium (e.g. if the link was a referring link
or an organic search result, etc.)
Use the Viewing menu across the top of the table to change the primary metric to
just Source, just Medium or another option. As with other tables, you can also select a
secondary dimension to add to your table.
GOOGLE ANALYTICS | A beginners’ guide
B. USAGE
This report outlines how many visits to your site included a site search by the visitor,
and how many visits to your site did not include a site search.
C. SEARCH TERMS
This report provides a list of all the search terms that have been entered into your site
search for your selected period, in order of prevalence. The report automatically shows
the top 10 most popular searches, but you can browse through the list using the arrows
at bottom right.
The graph on this page shows the number of unique searches on a per-day basis.
d. PAGES
This report provides a list of which pages your visitors conducted their search from.
The report automatically lists the top 10 pages with the most searches, but you can use
the arrows at bottom right to browse other pages.