Google & YoutubeAds

We like to buy, we don’t like to be sold...

Free Resources After the event + This Presentation

We know that ads are important...

Understanding The Intent!

Campaign Example

Path To Purchase...

Fix Your Home Base...Landing Pages!!

Chop Chop Chop….Don’t Put Just One Campaigns

Segment Ads into Different Campaigns

Similar to how you should be separating your Facebook Ad

campaigns, you should be doing the same with your

Google/Youtube campaigns as well.

Campaign Example

Reverse Engineer...

Outsmart your Competitors’ Ads

In every industry, there are competitors. An AdWord campaign is no different. If your competitors’ Google ads are ranking highly, analyzing their secrets helps your ads to perform better.

You can use SpyFu to check out your competitor’s best performing keywords, for both organic listings and paid ads:

Go to SpyFu.com. In the search box, type your competitor’s URL. Click the search icon.

Setting Up

Setting Up

Location Extensions

Location Extensions

Why Extensions?

1. Improve Quality Score and Ad Rank FOR FREE: Google confirmed back in 2013 that it considers relevant uses of ad extensions in its Quality Score calculations. FREE = enabling ad extensions = improved quality score. Transitive property, people! This is a free way to improve your quality score. Note: an improvement in Ad Rank may drive up your CPCs because they’re clicked in a higher position.Related: How to Achieve a (Near) Perfect Quality Score

2. 10-15% Increase in CTR (click through rate) according to Google 3. Free real estate = More clicks. Ads with extensions take up more space in the search

engine results page. Even if you don’t provide additional relevant info, you have more visual real estate which will drive more clicks.

4. There’s no need to guess what works best. Set up as many relevant extensions as possible. Google chooses the best performing combinations of ad extensions to display.

Long Tail Keywords Do Better

Why some pay more and some pay less

Use Gmail ads to bid on competitor's domains

If you're an adventurous marketer you might already be using

the Gmail ads feature offered through AdWords. For others, you

might have be on the fence or just waiting to see what it’s all

about.

In a nutshell, Gmail ads are a feature that allows advertisers to

show display ads above a user's Gmail inbox. They appear in

two parts: initially above the inbox, and then in an HTML editable

area that resembles an email.

Ecommerce Example

Ecommerce Example

How to allocate resources

Ad Types

Product is evolving….

Product is evolving….

Product is evolving….

Keyword Match Types

Google is getting better with data

Outsmart your Competitors’ Ads

In every industry, there are competitors. An AdWord campaign is no different. If your competitors’ Google ads are ranking highly, analyzing their secrets helps your ads to perform better.

You can use SpyFu to check out your competitor’s best performing keywords, for both organic listings and paid ads:

Go to SpyFu.com. In the search box, type your competitor’s URL. Click the search icon.

Youtube Ads

Low Barrier of Entry

How Much Does YouTube Ads CostYouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.

The average cost of reaching 100,000 viewers is around $20.000

Youtube Ads

Youtube Ads

Youtube Ads

Cost

How Much Does YouTube Ads Cost

YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.

The average cost of reaching 100,000 viewers is around $20.000

Youtube Ads

Youtube Ads

Youtube Ads

Youtube Ad Hacks

Optimal YouTube video ad criteria:

● 30-45 seconds in length● 10-second elevator pitch/unique selling

position (USP) at the very beginning● Call-to-action (CTA) at :15 seconds into

the video.

Youtube Ad Hacks

Reverse Engineer

Reverse Engineer

Again intent is important and awareness is cheap!

Motivate your new customers (Smart call to actions)

Remarket….Keep on Remarketing!!!!!!!

Test Your Landing Page Design (Split Test It)

Different Ads Same Destination

Title capitalization in your ad copy

Title capitalization in your ad copy

Scheduling...

Clean Structure...

Clean Structure...

Keywords Everywhere...Chrome Extension

PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension

PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension

Pagezii SEO + AdWords…..Chrome Extension

vidIQ Vision for YouTube…..Chrome Extension

VideoAmigo - YouTube Performance Stats

Track It!!!!

How to Create More Profitable YouTube Ads:In sum, for more profitable YouTube advertising, follow these six tips:

1. Choose the right ad format based on your goal2. Segment in-stream and discovery ads into separate campaigns3. Use advanced YouTube targeting options4. Set up a video remarketing campaign5. Create compelling, emotional video ads that tell stories6. Drive action with interactive links in your videos

Chase Them!!

Free Resources After the Event + This Presentation

Questions???

Access Resources and Presentation at:

wwwrapidboostmarketing.com/salesmarketing2019