Google White Paper the Arrival of Real Time Bidding July 2011
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Transcript of Google White Paper the Arrival of Real Time Bidding July 2011
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Ycd @{{av` hf [d`-Yamd Kaa` Uc`y ay Md` fh{ Mda` Ktd{
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HVD[VADU
Ycaw ucayd ~`~d{ idwg{akdw Ehheodw vadu hf {d`o-yamd kaiiale #[YK! fh{ hloald iaw~o`q `ivd{yawale/ chu ktqd{w
kdldy f{hm [YK/ `li chu ycdq g`l edy alvhovdi uayc ay,
^@[Y 0
Al [d`o-Yamd Kaiiale Aw Cd{d yh Wy`q ud iawgtww ycd lddi fh{ [YK/ wchu chu ayw e{hul yh ucd{d ay aw yhi`q/ `li
~{hvaid i`y` yh wt~~h{y ucq ud kdoadvd ayw cd{d yh wy`q,
^@[Y ;
Al [d`o-Yamd Kaiiale Aw ` Ydgclhoheq ud iawgtww ycd yuh o`qd{w hf ydgclhoheq yc`y idld {d`o-
yamd kaiiale,
^@[Y 7
Al God`{ale T~ ycd Ftzzq Yd{mw ud iawgtww whmd hf ycd iad{dlgdw kdyuddl ycd yd{m {d`o-yamd kaiiale `li
whtli-`oabd yd{mw oabd {d`o-yamd ktqale,
^@[Y 9
Al Ayw ycd ^{hgdww yc`y M`yyd{w ud wc`{d ucq ktqd{w ycalb hf ay `w ` ~{hgdww `li ~{h~hwd ` iad{dly yd{m yh
{dfd{ yh ycd ~{hgdww, ^otw/ ud ~{hvaid fht{ u`qw ktqd{w g`l alydooaedlyoq `gpta{d alvdlyh{q al {d`o-yamd,
^@[Y 4
Al Chu yh Ih [d`o-Yamd Kaiiale ud idld yc{dd ~`ycw yh y`bd yh kdldy f{hm [YK,
^@[Y 6
Al [d`o-Yamd Kaiiale uayc Ehheod ud k{adq idwg{akd yc{dd hf Ehheodw ~{hitgyw `li chu ycdq cdo~ ktqd{w twd
{d`o-yamd kaiiale fh{ ycda{ g`m~`aelw: Ehheod Iaw~o`q Ldyuh{b/ IhtkodGoagb @i Dsgc`led `li Alvayd Mdia`,
Ucdycd{ qht `{d ` o`{ed h{ wm`oo `ivd{yawd{/ `l `edlgq h{ ` y{`iale idwb h{ ` mdia` ktqale alyd{mdia`{q/ Ehheod
uhtoi oabd yh cdo~ qht wtggddi uayc {d`o-yamd kaiiale,
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^@[Y 0 [D@o-YAMD KAiiAle Aw CD[D YH wY@q
[d`o-yamd kaiiale #[YK dmd{edi `y ycd alyd{wdgyahl hf i`y` oaptaiayq `li alvdlyh{q oaptaiayq, Yhi`q/ yca{i-~`{yq
i`y` wt~~oad{w c`vd ~ty ycd ~hud{ hf `tiadlgd alfh{m`yahl al ycd c`liw hf mdia` ktqd{w, @y ycd w`md yamd/ ycdm`{bdy~o`gd fh{ hloald alvdlyh{q c`w ldvd{ kddl mh{d oaptai, Ycd{d `{d v`wy ~hhow hf hloald alvdlyh{q `v`ao`kod
yh dvd{q bali hf mdia` ktqd{/ f{hm wm`oo ktwaldwwdw {tllale ycda{ {wy iaw~o`q g`m~`aelw yh o`{ed `edlgq
y{`iale idwbw ktqale hl kdc`of hf Fh{ytld 4>> `ivd{yawd{w,
@y ycaw alyd{wdgyahl hf i`y` `li alvdlyh{q/ ycd{dw kddl `l ds~ohwahl hf gchagd hf ucd{d iaw~o`q `iw g`l {tl, Uayc
maooahlw hf waydw `ggd~yale iaw~o`q `iw/ ayw yhh iagtoy fh{ mdia` ktqd{w yh ktq ycd `tiadlgd ycdq u`ly ucdl
ktqale ia{dgyoq f{hm d`gc aliavait`o wayd, Yh ktq `l `tiadlgd `g{hww dvdl ` wm`oo wdodgyahl hf ` fdu ihzdl waydw/
` ktqd{ uhtoi c`vd yh idld ycd `tiadlgd fh{ ycd g`m~`ael aliavait`ooq uayc d`gc wayd hl ycd mdia` ~o`l, Ayw
h~d{`yahl`ooq am~hwwakod yh edy ycd ds`gy w`md `tiadlgd y`{edyale g{ayd{a` wdyt~ uayc `oo ycdwd waydw,
[d`o-yamd kaiiale cdo~w mdia` ktqd{w li `tiadlgdw `y wg`od, Ycaw/ al yt{l/ cdo~w i{avd ~d{fh{m`lgd kq dlwt{ale
`l `ivd{yawd{w `i aw wddl kq ycd `tiadlgdw mhwy oabdoq yh {dw~hli,
@oo mdia` ktqd{w g`l `~~{dga`yd `l dlc`lgdi `kaoayq yh li `tiadlgdw `y wg`od/ kty chu iai {d`o-yamd kaiiale
dmd{ed al ycd {wy ~o`gd8
Ycd [awd hf Dsgc`ledw
Ucdl `i dsgc`ledw h~dldi/ ycdq k{htecy mh{d oaptaiayq yh ycd m`{bdy~o`gd fh{ hloald alvdlyh{q, ;>>5 u`w
` ~avhy`o qd`{ fh{ `i dsgc`ledw, Yc{dd m`jh{ dsgc`ledw ud{d `gpta{di yc`y qd`{: Q`chh! khtecy [aecy Mdia`
al @~{ao/ Ehheod khtecy IhtkodGoagb al M`q `li Mag{hwhfy khtecy @iDGL al @tetwy, D`gc ghm~`lq ptagboq
m`id v`wy ~hhow hf alvdlyh{q `v`ao`kod/ ucagc e{d`yoq am~{hvdi ycd ds~d{adlgd fh{ m`lq ~`{yadw yh y{`lw`gy al
hloald iaw~o`q,
Ycd [awd hf Ghlwhoai`ydi Ktqale
Yh cdo~ `ivd{yawd{w y`bd `iv`ly`ed hf ycaw ldu oaptaiayq/ ` ldu yq~d hf mdia` ktqale alyd{mdia`{q ptagboq w~{`le
t~, Ycdwd ghm~`ladw ghtoi `ggdww alvdlyh{q f{hm mtoya~od dsgc`ledw uayc lh lddi yh `ee{de`yd alvdlyh{q
yc{htec {do`yahlwca~w uayc ~tkoawcd{w, @mhle ycdwd ghm~`ladw algotid ycd idm`li-waid ~o`yfh{mw #IW^w
uch ktaoy ycda{ ktwaldwwdw hl ydgclhoheq `li wd{vagdw g`yd{ale whodoq yh ycd idm`li-waid hf ycd alitwy{q/ ycd
`edlgadw `li `ivd{yawd{w, @w Faet{d 0 wchuw/ ;>>5 u`w ` k`lld{ qd`{ fh{ IW^w yhh, Favd hf yhi`qw IW^w ud{d
fhtlidi yc`y qd`{/ algotiale Alvayd Mdia`/ ` ghm~`lq Ehheod `gpta{di al ;>0>,
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Faet{d 0, Ycd Fhtliale I`ydw hf Ghm~`ladw Gt{{dlyoq H~d{`yale ` Idm`li-Waid ^o`yfh{m/ kq Qd`{ Fhtlidi
Wht{gdw: Fhtliale i`ydw oawydi hl ycd gh{~h{`yd udkwaydw hf ghm~`ladw gt{{dlyoq h~d{`yale ` idm`li-waid ~o`yfh{m/ `w
g`ydeh{azdi kq ycd IAW^O@Q OTM@wg`~d dghwqwydm gc`{y kq OTM@ ^`{yld{w, ^od`wd lhyd yc`y ycd d`{oad{ ghm~`ladw hl
ycd oawy dvhovdi alyh IW^w hvd{ yamd, I`y` ghm~aodi Jtld ;>00,
IW^w ud{dly ycd hloq ghm~`ladw yh y`bd `iv`ly`ed hf ycd alvdlyh{q dsgc`ledw m`id {d`iaoq `v`ao`kod, @i
ldyuh{bw kde`l yh ohhb yh dsgc`ledw `w ` u`q yh wt~~odmdly ycda{ dsawyale alvdlyh{q, ^otw/ hycd{ yq~dw hf
ktqale alyd{mdia`{adw kde`l yh w~dga`oazd al lagcd ktwaldwwdw uaycal ycd alyd{wdgyahl hf i`y` oaptaiayq `li
alvdlyh{q oaptaiayq/ wtgc `w {dy`{edyale `li `tiadlgd y`{edyale w~dga`oawyw,
Kdfh{d [YK/ ktqale f{hm mtoya~od dsgc`ledw u`w yamd-ghlwtmale `li aldgadly fh{ ycdwd ghm~`ladw, Ycdq
c`i yh twd ` iad{dly wqwydm yh `ggdww d`gc dsgc`led, @li walgd ` yq~ag`o g`m~`ael uhtoi ~too alvdlyh{q
f{hm mh{d yc`l hld dsgc`led/ ycd{d u`w lh d`wq u`q yh `gcadvd id-it~oag`ydi {d`gc h{ yh g`~ ycd ltmkd{ hfam~{dwwahlw yc`y `tiadlgdw uhtoi wdd f{hm `lq eavdl g`m~`ael, Ycdq lddidi ` f`wyd{/ mh{d `tyhm`ydi u`q
yh ktq `g{hww dsgc`ledw,
0111 ;>>> ;>>0 ;>>; ;>>7 ;>>9 ;>>4 ;>>6 ;>>5 ;>>3 ;>>1 ;>0> ;>00
Y{aeeay S@,ldy
I`y`St
Alvayd Mdia`
K{`liWg{ddl
Mdia`M`yc
@iKtqd{,ghm
Dffagadly F{hlyad{S " 0 Yt{l Ycd
Y{`id Idwb
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[YK Idoavd{w Cd{dyhfh{d Tl{d`gc`kod Dgadlgq fh{ G{hww-Dsgc`led Ktqd{w
Lhu uayc o`{ed ~hhow hf oaptai alvdlyh{q `li ` {hktwy dghwqwydm hf ktqd{w g`~`kod hf `ggdwwale ay/ ycd m`{bdy
u`w {a~d fh{ allhv`yahl, [YK u`w ycd mawwale ~adgd, [YK u`w ghlgdavdi `w ` uh{bhu whotyahl yadi yh ldu
h~~h{ytlayadw al i`y`-i{avdl iaw~o`q `ivd{yawale, Wddale ycd h~~h{ytlayq yh e{hu ycd hvd{`oo ~ad fh{ hloald
`ivd{yawale/ dsgc`ledw kde`l yh idvdoh~ {d`o-yamd kaiiale @^Aw,
@w Faet{d ; wchuw/ ` wt{ed hf `gyavayq yhhb ~o`gd al ;>>1 `li ;>0>/ ucdl m`lq `i dsgc`ledw `li wt~~oq-waid~o`yfh{mw #WW^w `llhtlgdi wt~~h{y fh{ [YK,
Faet{d ;, Ycd @llhtlgdmdly I`ydw hf [YK Wt~~h{y @mhle Dsgc`ledw `li Wdoo-Waid ^o`yfh{mw/ kq Qd`{ @llhtlgdi
Wht{gdw: [YK wt~~h{y `llhtlgdmdlyw ~hwydi yh ycd gh{~h{`yd udkwaydw hf `i dsgc`ledw `li wdoo-waid ~o`yfh{mw #WW^w!/ `w
g`ydeh{azdi kq ycd IAW^O@Q OTM@wg`~d dghwqwydm gc`{y kq OTM@ ^`{yld{w, I`y` ghm~aodi Jtld ;>00,
Walgd [YK hd{di ` whotyahl fh{ dgadlyoq `gpta{ale hloald `i alvdlyh{q/ ay kde`l `l tlwyh~~`kod ~`yyd{l
hf {`~ai e{huyc, G{hww-dsgc`led ktqd{wIW^w/ `i ldyuh{bw/ `edlgq y{`iale idwbw `li hycd{ mdia` ktqale
alyd{mdia`{adwud{d ptagb yh y`bd `iv`ly`ed hf [YK, Ycaw {`~ai t~y`bd hf [YK g`l kd wddl al ycd y{`gb {dgh{i
hf IhtkodGoagb @i Dsgc`led #@IS, @w Faet{d 7 wchuw/ @IS alvdlyh{q whoi yc{htec [YK jtm~di f{hm 3$ al
J`lt`{q ;>0> yh 63$ al M`q ;>00` y{dmdlihtw t~wuale al jtwy tlid{ ` qd`{ `li ` c`of,
IhtkodGoagb@i Dsgc`led
@iK{ayd
@iMdoi
H~dlS
^tkM`yag
@i`~,yv
@iJte
GhlydsyUdk@IWI@P
[tkaghl
0111 ;>>> ;>>0 ;>>; ;>>7 ;>>9 ;>>4 ;>>6 ;>>5 ;>>3 ;>>1 ;>0> ;>00
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Faet{d 7, E{huyc hf $ W~dli va` [YK hl IhtkodGoagb @i Dsgc`led
Wht{gd: Alyd{l`o Ehheod i`y` k`wdi hl IhtkodGoagb @i Dsgc`led w~dli va` [YK/ lhy algotiale alvdlyh{q uhl kq @iUh{iw,
J`lt`{q ;>0> yc{htec M`q ;>00,
[YK c`w y`bdl h fh{ hld wam~od {d`whl: Ktqd{w wdd {d`o kdldyw f{hm ay, Fh{ ds`m~od/ al ` ghm~`{awhl hf
@IS g`m~`aelw {tllale al @~{ao `li M`q hf ;>00 dsdgtydi va` [YK vd{wtw ychwd dsdgtydi yc{htec lhl-[YK
mdgc`lawmw/ [YK ~{hvaidi fh{ ` 01$ w`valew hl G^M {`ydw `li {`awdi GY[ ~d{fh{m`lgd kq ,>6 ~d{gdly`ed
~halyw/ f{hm ,>1$ yh ,04$ GY[,0
Al ` {dgdly wt{vdq kq Ehheod `li Iaeai`q/ 95$ hf `ivd{yawd{w `li `edlgadw uch {dw~hlidi w`ai ycdq alydli
yh w~dli mh{d hl iaeay`o `ivd{yawale al ;>00 kdg`twd hf ycd kdldyw hf [YK,; @ ftoo 33$ hf `ivd{yawd{ `li
`edlgq {dw~hlidlyw ~o`l yh ktq hloald iaw~o`q va` [YK al ;>00/ t~ f{hm 54$ al ;>0>,7 ^otw/ `mhle mdia`
alyd{mdia`{adw #wtgc `w IW^w `li `i ldyuh{bw/ ;1$ ds~dgy ycda{ [YK vhotmd uaoo alg{d`wd kq 0>>$ h{ mh{dhvd{ o`wy qd`{2 01$ kdoadvd ay uaoo eh t~ kq `y od`wy ;>>$,9
@oo ycaw wt~~h{yw ycd `wwd{yahl yc`y [YK aw ` y{dli yc`yw cd{d yh wy`q, Kty uc`y ds`gyoq aw {d`o-yamd kaiiale8
3$
;;$
75$71$
93$
46$
69$66$ 63$
M@Q 00M@[ 0> M@Q 0> JTO 0> WD^ 0> LHV 0> J@L 00 M@[ 00J@L 0>
3$
;;$
0,Wht{gd: Ehheod alyd{l`o i`y` k`wdi hl `oo IhtkodGoagb @i Dsgc`led g`m~`aelw f{hm @~{ao `li M`q ;>00,
;, Wht{gd: Iaeai`q `li Ehheod/ [d`o-Yamd Iaw~o`q @ivd{yawale Wy`yd hf ycd Alitwy{q/ Fdk{t`{q ;>00/ yhy`o wt{vdq {dw~hlidlyw l=750/ iaeay`o ~tkoawcd{ {dw~hlidlyw l=0>0/ ptdwyahl
{dw~hlidlyw l=77
7, Wht{gd: Iaeai`q `li Ehheod/ [d`o-Yamd Iaw~o`q @ivd{yawale Wy`yd hf ycd Alitwy{q/ Fdk{t`{q ;>00/ yhy`o wt{vdq {dw~hlidlyw l=750/ mdia` ktqd{ {dw~hlidlyw l=00>/ ptdwyahl
{dw~hlidlyw l=91
9, Wht{gd: Iaeai`q `li Ehheod/ [d`o-Yamd Iaw~o`q @ivd{yawale Wy`yd hf ycd Alitwy{q/ Fdk{t`{q ;>00/ yhy`o wt{vdq {dw~hlidlyw l=750/ mdia` ktqd{ {dw~hlidlyw l=00>/ ptdwyahl
{dw~hlidlyw l=75
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^@[Y ; [D@o-YAMD KAiiAle Aw @ YDgClHoHeq
@w ` ydgclhoheq/ {d`o-yamd kaiiale {dpta{dw yuh iawyalgy qdy alyd{ghlldgydi o`qd{w:
@ {d`o-yamd kaiiale @^A,
@ {d`o-yamd kaiid{,
Faet{d 9, Ycd Yuh Ydgclhoheq O`qd{w hf [d`o-Yamd Kaiiale
Ycd {d`o-yamd kaiiale @^A #[YK @^A! aw ycd ~a~d hf [YK, Ay ~{hvaidw ` wd{vd{-waid ghlldgyahl yh `l alvdlyh{q
wht{gd `li ~twcdw hty ` {d`o-yamd wy{d`m hf am~{dwwahlw yh doaeakod ktqd{w, Ycd ~a~d `llhtlgdw d`gc
am~{dwwahl aliavait`ooq `w ycdq kdghmd `v`ao`kod fh{ ~t{gc`wd, @y Ehheod/ IhtkodGoagb @i Dsgc`ledw [YK @^A awycd ~a~d yc`y m`bdw `oo @i Dsgc`led alvdlyh{q `v`ao`kod fh{ ~t{gc`wd va` [YK,
Ycd {d`o-yamd kaiid{ aw ycd k{`al hf [YK, Ay ghlldgyw yh hld h{ mh{d ~a~dw `li dv`ot`ydw dvd{q am~{dwwahl
yc`yw `llhtlgdi, Ycd {d`o-yamd kaiid{ aw {dw~hlwakod fh{ m`bale ycd kdwy alvdlyh{q `gptawayahl idgawahlw
~hwwakod/ hl kdc`of hf ycd `ivd{yawd{, @y Ehheod/ Alvayd Mdia`w Kai M`l`ed{ aw ` {d`o-yamd kaiid{ `li Ehheod
Iaw~o`q Ldyuh{b twdw ` {d`o-yamd kaiid{ hf ayw hul,
Al `gyahl/ [YK y`bdw ~o`gd dvd{q yamd ycd ~a~d `llhtlgdw `l am~{dwwahl `li ycd k{`al dv`ot`ydw ay, Kq
ghlwaid{ale alvdlyh{q al ycaw m`lld{hl ` ~d{ am~{dwwahl k`wawktqd{w edy yh kd mh{d wdodgyavd `khty ycd
alvdlyh{q ycdq ktq, Ycdq g`l ~o`gd ~{dmatm kaiw hl ycd alvdlyh{q `li `tiadlgdw hf ycd mhwy v`otd yh ycd
`ivd{yawd{ `li g`l ghm~odydoq ~`ww hl alvdlyh{q `li `tiadlgdw hf ycd od`wy v`otd yh ycd `ivd{yawd{,
@ [d`o-Yamd Kaiiale @^A
^A^D
@ [d`o-Yamd Kaiid{
K[@AL
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^@[Y 7 goD@[Ale T~ YCD FTzzq YD[Mw
Ldu u`qw hf `gpta{ale iaeay`o mdia` c`vd g{d`ydi y{dmdlihtw dsgaydmdly al ycd m`{bdy~o`gd, Ycd alitwy{q twdw
` mtoyaytid hf yd{mw yh idwg{akd `oo ycd ldu u`qw, Whmd yd{mw `li ycda{ idlayahlw algotid:
[d`o-yamd ktqale: @gpta{ale alvdlyh{q hl idm`li,
@tiadlgd ktqale: @gpta{ale alvdlyh{q k`wdi hl `tiadlgd i`y`,
@tgyahl-k`wdi ktqale: @gpta{ale alvdlyh{q kq ~o`gale uallale kaiw al `l `tgyahl,
I`y`-i{avdl iaw~o`q: @gpta{ale alvdlyh{q k`wdi hl i`y`,
Am~{dwwahl-kq-am~{dwwahl ktqale: @gpta{ale alvdlyh{q kq dv`ot`yale d`gc am~{dwwahl `w ay
kdghmdw `v`ao`kod,
Kai h~yamaz`yahl: Dm~ohqale ydgclaptdw yh dlwt{d yc`y kaiw yh `gpta{d alvdlyh{q `{d ~o`gdi al
wtgc ` m`lld{ yc`y eh`ow g`l kd {d`gcdi h~yam`ooq,
D`gc hf ycdwd yd{mw aw ` ~{hgdww, Ycd m`al iad{dlgd kdyuddl {d`o-yamd kaiiale `li ycdwd yd{mw aw yc`y
{d`o-yamd kaiiale aw yuh iawyalgy o`qd{w hf ydgclhoheq yc`y g`l kd twdi yh dsdgtyd ycdwd ~{hgdwwdw,Chudvd{/ {d`o-yamd kaiiale aw lhy ycd dsgotwavd u`q yh dsdgtyd ycdwd ~{hgdwwdw,
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^@[Y 9 AYw YCD ~[HgDww YC@Y M@YYD[w
Fh{ ktqd{w/ `gpta{ale iaeay`o mdia` {dpta{dw mh{d yc`l jtwy ehhi ydgclhoheq, Ay {dpta{dw `l alydooaedly ~{hgdww,
Ktqd{w g`l `gcadvd e{d`y ~d{fh{m`lgd kq alydooaedlyoq ohhbale `y alvdlyh{q hl `l am~{dwwahl-kq-am~{dwwahlk`waw/ dv`ot`yale ay/ `li ~t{gc`wale ay hl idm`li,
Al ycaw ~{hgdww/ ktqd{w mtwy `lwud{ yc{dd dwwdlya`o ptdwyahlw `khty dvd{q `v`ao`kod am~{dwwahl:
Ih qht u`ly yh wchu `l `i cd{d8
@y uc`y ~{agd8
Uayc uc`y mdww`ed8
Ktqd{w whmdyamdw twd ycd ~c{`wd {d`o-yamd kaiiale yh md`l ycd dlya{d ~{hgdww hf liale ycd `lwud{w yh
ycd yc{dd dwwdlya`o ptdwyahlw, Yh iad{dlya`yd ycd ~{hgdww f{hm ycd ydgclhoheq/ ud uaoo g`oo ycaw ~{hgdww {d`o-
yamd ktqale,
Fht{ U`qw yh Ih [d`o-Yamd Ktqale
Ycd{d `{d `y od`wy fht{ iad{dly u`qw yh twd {d`o-yamd ktqale yh li `lwud{w yh ycd yc{dd dwwdlya`o ptdwyahlw,
F{hm ycd ghmmhl yh ycd wh~cawyag`ydi/ {d`o-yamd ktqale cdo~w `ivd{yawd{w:
Ghlwaid{ hld yq~d hf i`y`,
Ghlwaid{ mtoya~od yq~dw hf i`y`,
@wwael v`{a`kod v`otdw yh d`gc am~{dwwahl kq udaecyale hld h{ mh{d ~adgdw hf alfh{m`yahl,
Id-it~oag`yd {d`gc `li m`l`ed f{dptdlgq,
Ghlwaid{ Hld Yq~d hf I`y`
@w `l dly{q-~haly yh i`y`-i{avdl ktqale/ ktqd{w g`l twd ` waleod yq~d hf i`y` yh alfh{m ycda{ kaiiale wy{`ydeq, Fh{
ds`m~od/ {wy-~`{yq {dy`{edyale i`y` g`l kd twdi yh dv`ot`yd am~{dwwahlw k`wdi hl ucdycd{ h{ lhy ycd `i uaoo
{d`gc ` ~d{whl uch c`w ~{dvahtwoq kddl hl `l `ivd{yawd{w udkwayd, Wamao`{oq/ yca{i-~`{yq i`y` g`l kd twdi yh
dv`ot`yd am~{dwwahlw k`wdi hl ucdycd{ ycd `i uaoo {d`gc `tiadlgdw uch m`ygc ` ~{d-idldi ~{hod/ wtgc `w `
idmhe{`~cag/ kdc`vah{`o/ h{ al-m`{bdy ~{hod,
Dv`ot`yahlw `y ycaw odvdo twd {`ycd{ o`{ed/ ~{didyd{maldi ktgbdyw, Fh{ ds`m~od/ ` ktqd{ m`q idgaid yh kai hl
`tiadlgdw uch c`vd kddl hl ycd `ivd{yawd{w wayd kdfh{d h{ yh kai fh{ `tiadlgdw uch c`vd {dgdlyoq {dwd`{gcdi
ldu g`{w, Twale jtwy hld ~adgd hf i`y` aelh{dw m`lq hycd{ ~hydlya`ooq v`ot`kod ~adgdw hf `v`ao`kod alfh{m`yahl,
Ghlwaid{ Mtoya~od Yq~dw hf I`y`
Al ` mh{d wh~cawyag`ydi `~~{h`gc/ ` ktqd{ g`l ghlwaid{ ltmd{htw ~adgdw hf i`y` `khty `l am~{dwwahl `li
ftwd ycdm yhedycd{ yh alfh{m ycd kaiiale wy{`ydeq fh{ ` g`m~`ael, Fh{ ds`m~od/ y`bd `l `tiadlgd oawy yc`yw
kdale twdi yh {d`gc ~`wy udkwayd vawayh{w `li wamtoy`ldhtwoq ghlwaid{ ycd ghlydsy hf ycd ~`ed hl ucagc ycd `i
uhtoi wchu,
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Yh wchug`wd ycd v`{adyq hf am~{dwwahl-odvdo i`y` `v`ao`kod yh ktqd{w/ ghlwaid{ ycd i`y` m`id `v`ao`kod yc{htec
` ghlldgyahl yh IhtkodGoagb @i Dsgc`ledw {d`o-yamd kaiiale @^A, Uayc @IS/ ` ktqd{ ghtoi ghlwaid{ `lq hf ycd
fhoohuale i`y` ~`wwdi f{hm ycd wdood{ uayc d`gc am~{dwwahl:
@i wohy ~`{`mdyd{w: vawakaoayq #`khvd h{ kdohu ycd fhoi!/ wazd/ dsgotidi g{d`yavd `yy{aktydw/ dsgotidi `ivd{yawd{
T[Ow/ `oohudi vdlih{ h{ `i ydgclhoheq,
Edh ~`{`mdyd{w: ghtly{q/ {deahl/ mdy{h/ gayq, Ghlydly ~`{`mdyd{w: wayd T[O/ wayd o`let`ed/ wdood{ ldyuh{b/ vd{yag`o h{ g`ydeh{q,
Twd{ ~`{`mdyd{w: k{huwd{/ h~d{`yale wqwydm/ `lhlqmhtw ghhbad #c`wcdi/ ghhbad `ed,
Jtwy oabd ucdl ghlwaid{ale hld yq~d hf i`y`/ kq twale ycd `lhlqmhtw ghhbad ~`{`mdyd{/ ktqd{w g`l ghlwaid{
{wy-~`{yq {dy`{edyale h{ yca{i-~`{yq `tiadlgd i`y` f{hm ` i`y` ~{hvaid{, Chudvd{/ ycdq g`l eh ft{ycd{ al ycd
dv`ot`yahl kq ohhbale `y mh{d hf ycdwd ~`{`mdyd{w, Ycaw cdo~w ` ktqd{ od`{l mtgc mh{d `khty ` ~`{yagto`{ twd{
`li ` ~`{yagto`{ am~{dwwahl/ e`al ` wm`{yd{ `lwud{ yh ycd yc{dd dwwdlya`o ptdwyahlw `li m`bd ` mh{d i`y`-
i{avdl idgawahl,
@wwael V`{a`kod V`otdw yh D`gc Am~{dwwahl kq Udaecyale Hld h{ Mh{d ^adgdw hf Alfh{m`yahl
@y ` vd{q caec odvdo hf wh~cawyag`yahl/ ` ktqd{ ehdw kdqhli qdw(lh idgawahlw `li idvdoh~w ` wg`od kq ucagcycd am~{dwwahlw uayc ycd mhwy v`otd yh ycd `ivd{yawd{ {dgdavd vd{q caec kaiw `li ycd am~{dwwahlw uayc ycd
od`wy v`otd yh ycd `ivd{yawd{ {dgdavd lh kaiw `y `oo, Kq kaiiale al ycaw m`lld{/ `l `ivd{yawd{ g`l ghlwaid{ m`lq
~`{`mdyd{w `li ~hydlya`o udaecyalew fh{ d`gc ~`{`mdyd{,
Fh{ ds`m~od/ uayc {dy`{edyale/ alwyd`i hf kaiiale wam~oq hl ucdycd{ h{ lhy ` twd{ c`w kddl hl ycd `ivd{yawd{w
wayd kdfh{d/ ` ktqd{ g`l udaec ycd v`otd hf d`gc am~{dwwahl k`wdi hl `iiayahl`o alfh{m`yahl/ oabd chu {dgdlyoq `
wayd vawayh{ odfy ycd `ivd{yawd{w udkwayd,
Wtgc ld-e{`aldi alfh{m`yahl cdo~w ktqd{w g ogto`yd `l dvdl mh{d ~{dgawd/ h~yamazdi `lwud{ yh ycd yc{dd
dwwdlya`o ptdwyahlw,
Id-it~oag`yd [d`gc `li M`l`ed F{dptdlgq
Yh h~yam`ooq m`l`ed {d`gc `li f{dptdlgq/ mdia` ktqd{w wchtoi ghlwaid{ ghlwhoai`yale `w mtgc hf ycda{ {d`o-
yamd ktqale `w ~hwwakod yh ` waleod ktqale wqwydm, Kq dsdgtyale ` ktq f{hm ` waleod wqwydm/ ktqd{w g`l d`waoq
ds~`li ` g`m~`aelw {d`gc yh `tiadlgdw uch c`vd qdy yh kd ds~hwdi, Itkkdi idit~oag`ydi {d`gc/ ycaw
g`~`kaoayq aw whmdycale dvd{q `ivd{yawd{ g`l `~~{dga`yd, @lhycd{ kdldy hf ghlwhoai`yahl aw tlavd{w`o f{dptdlgq
g`~~ale, Ycaw am~{hvdw ycd udk `w ` uchod kq cdo~ale `ivd{yawd{w `vhai wchuale ycd w`md `i yh ycd w`md
~dh~od hvd{ `li hvd{ `e`al,
Ih @oo hf ycd @khvd Vd{q Udoo
@w ycdwd fht{ u`qw wchu/ ycd{dw ` {`led hf u`qw yh twd {d`o-yamd ktqale fh{ ` g`m~`ael `li uaycal d`gc odvdo/ycd idgawahl oheag `li pt`oayq hf i`y` twdi uaoo c`vd ` kae am~`gy hl ycd wtggdww hf ycd g`m~`ael,
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^@[Y 4 CHU YH iH [D@o-YAMD KAiiAle
[YK @^Aw `li {d`o-yamd kaiid{w yhedycd{ cdo~ idoavd{ dgadly/ caec-~d{fh{male iaw~o`q `ivd{yawale khtecy `y
wg`od, Ycd ptdwyahl fh{ ktqd{w aw chu yh kdwy `ggdww ycaw ydgclhoheq,
Dsgc`ledw ~{hvaid ycd {wy o`qd{/ ycd [YK @^A, Kty lhy dvd{q ktqd{ c`w ycd alyd{dwy h{ ydgclag`o {dwht{gdw
yh idvdoh~ ycd wdghli o`qd{/ ` kaiid{ yh oalb yh `l [YK @^A, Alwyd`i/ mhwy ktqd{w jhal fh{gdw uayc `l alitwy{q
~`{yld{ yh twd `l dsawyale kaiid{, @ fdu alvdwy al ktaoiale ycda{ hul kaiid{w2 ycdwd `{d h{e`laz`yahlw yc`y
m`l`ed g`m~`aelw fh{ mtoya~od `ivd{yawd{w,
Ucdl gchhwale chu yh twd [YK fh{ `lq eavdl g`m~`ael/ ycd{d `{d yc{dd m`al h~yahlw:
Ktqd{w g`l ~`{yld{ uayc `l `i ldyuh{b yc`y ihdw {d`o-yamd ktqale hl ayw hul alvdlyh{q `li uch `owhghlldgyw yh hld h{ mh{d [YK @^Aw twale ` {d`o-yamd kaiid{,
Ktqd{w g`l ~`{yld{ uayc ` y{`iale idwb/ IW^ h{ hycd{ [YK-w`vvq alyd{mdia`{q `li twd ycd alyd{mdia`{qw
{d`o-yamd kaiid{ yh `ggdww alvdlyh{q f{hm hld h{ mh{d [YK @^Aw,
Mdia` ktqale alyd{mdia`{adw uch u`ly yh twd [YK @^Aw yh ycd kdldy hf ycda{ dli `ivd{yawd{w g`l ktaoiycda{ hul {d`o-yamd kaiid{, Ycaw aw ycd ~`yc gchwdl kq `i ldyuh{bw yc`y twd [YK/ `w udoo `w IW^w `li hycd{
[YK-w`vvq alyd{mdia`{adw oabd g{d`yavd h~yamazd{w/ {dy`{edyale ~{hvaid{w `li `tiadlgd y`{edyale ~{hvaid{w,
Ycd bdq iad{dlgd kdyuddl ~hydlya`o ~`{yld{w hd{ale [YK ydgclhoheq aw ycda{ wh~cawyag`yahl uaycal d`gc u`q hf
ihale [YK `li chu udoo ycdq g`l ~{hitgd ~d{fh{m`lgd e`alw fh{ `lq eavdl `ivd{yawd{, @fyd{ `oo/ `ivd{yawd{w `{d
lhy alyd{dwydi al ydgclhoheq fh{ ycd w`bd hf ydgclhoheq, Ycdq u`ly yh `gcadvd kdyyd{ [HA hl ycda{ g`m~`aelw,
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^@[Y 6 [D@o-YAMD KAiiAle UAYC eHHeoD
Ucd{dvd{ qht y al ycd ktqale w~dgy{tm/ f{hm ` wm`oo ktwaldww `ivd{yawd{ yh ` o`{ed `edlgq y{`iale idwb2
ucdycd{ qht ~{dfd{ yh twd [YK ydgclhoheq f{hm `l alitwy{q ~`{yld{ h{ idvdoh~ qht{ hul/ Ehheod uaoo cdo~qht li kdyyd{ `lwud{w yh ycd yc{dd dwwdlya`o ptdwyahlw, Ucdl ktqd{w gchhwd Ehheod fh{ [YK ycdq g`l
{dgdavd etai`lgd f{hm iaw~o`q ds~d{yw uch etaid ycdm yh ycd {aecy whotyahlw fh{ yhi`q `li hvd{ yamd `w ycda{
lddiw dvhovd,
Ycd{d `{d m`lq hvd{`oo kdldyw yh uh{bale uayc Ehheod fh{ [YK:
@ eohk`o fhhy~{aly hf ydgclhoheq `li {dwht{gdw yh wt~~h{y {deahl`o h{ eohk`o g`m~`aelw,
@ v`wy alf{`wy{tgyt{d qadoiale dsgdoodly w~ddi/ {d`gc `li wg`od,
Ghly{ho hvd{ kaiw/ y{`lw~`{dlgq alyh ~{agale,
Gchagd hf ucd{d `iw {tl/ vawakaoayq alyh ucd{d `iw idoavd{,
@ o`{ed/ oaptai ~hho hf k{`li-w`fd alvdlyh{q,
Iql`mag g{d`yavdw yh y`aoh{ qht{ `iw, @kaoayq yh twd `tiadlgd i`y` uayc dsydlwavd dsakaoayq fh{ gtwyhm ghmkal`yahlw,
@ ghlydsyt`o dlealdi{avdl kq ycd w`md ydgclhoheq `w Ehheod wd`{gcyc`y c`liodw ghlydsy `y ycd ~`ed odvdo,
Hvd{ 0> qd`{w hf ds~d{adlgd h~yamazale kaiiale wy{`ydeadw fh{ ktqd{w,
Ehheod c`w `wwdmkodi ` ghm~odyd {`led hf ~{hitgyw yc`y wt~~h{y [YK `li cdo~ ktqd{w li `tiadlgd `y
wg`od/ algotiale:
Ehheod Iaw~o`q Ldyuh{b/ ` y{`lw~`{dly/ `tgyahl-k`wdi/ [YK-w`vvq ktqale whotyahl `li ftoo-wd{vagd ~`{yld{,
IhtkodGoagb @i Dsgc`led/ ` eohk`o/ h~dl/ y{`lw~`{dly `li k{`li-w`fd m`{bdy~o`gd ghlldgyale ktqd{w `li
wdood{w yc{htec mtoya~od id`o yq~dw va` ayw [YK @^A/ TA `li wy`li`{i @^A,
Alvayd Mdia`/ ` caec-vhotmd/ {dwtoyw-h{adlydi idm`li-waid ~o`yfh{m #IW^,
Ycd fhoohuale wdgyahlw k{adq idwg{akd ycd caecoaecyw hf d`gc ~{hitgy al yt{l,
Ehheod Iaw~o`q Ldyuh{b #EIL! aw ` y{`lw~`{dly/ `tgyahl-k`wdi/ [YK-w`vvq ktqale whotyahl wd{vale kaooahlw hf `i
am~{dwwahlw d`gc i`q `g{hww mh{d yc`l ; maooahl udkwaydw,
F{hm ayw algd~yahl al ;>>7/ EIL c`w `oohudi `ivd{yawd{w yh kai/ yc{htec ` {d`o-yamd `tgyahl/ fh{ d`gc `i
am~{dwwahl, Uayc ayw {d`gc/ wg`od `li `iv`lgdi ghlydsyt`o dleald/ EIL aw ` caecoq ddgyavd vdcagod fh{
ghlwhoai`ydi ktqale, @ivd{yawd{w i{avd ~d{fh{m`lgd/ li id-it~oag`ydi {d`gc `li kdldy f{hm `iv`lgdi
mdychiw hf {d`o-yamd ktqale, @w `l `tgyahl-k`wdi ktqale whotyahl/ EIL `oohuw ktqd{w yh c`vd ghly{ho hvd{ ycda{kaiw `li ~{hvaidw y{`lw~`{dlgq alyh ~{agale, Ayw ftoo-wd{vagd whotyahl aw idwaeldi yh cay `ivd{yawd{w g`m~`ael
eh`ow twale ktaoy-al h~yamaz`yahl yc`y algotidw ycd udaecyale hf mtoya~od yq~dw hf i`y` `y ycd am~{dwwahl-odvdo,
EIL cdo~w ktqd{w `lwud{ ycd yc{dd dwwdlya`o ptdwyahlw hf {d`o-yamd ktqale uayc ` fhgtw hl dv`ot`yale ycd
ghlydsy hf ycd ~`ed `li ycd `tiadlgd yhedycd{,
@ivd{yawd{w uh{bale uayc EIL kdldy f{hm Ehheodw 0> qd`{w hf ds~d{yawd al idvdoh~ale h~yamaz`yahl
`oeh{aycmw, EIL twdw ycdwd `oeh{aycmw yh hd{ `tyhm`ydi kaiiale wdyyalew yc`y g`l kd twdi yh {d`gc ycd
ktqd{w eh`ow daycd{ fh{ goagbw/ gtwyhmd{ `gptawayahlw h{ ghlvd{wahlw, Kaiw g`l kd k`wdi hl ghwy-~d{-goagb #G^G/
ghwy-~d{-`gyahl #G^@ h{ ghwy-~d{-ychtw`li am~{dwwahlw #G^M, @li `y `lq yamd/ ktqd{w g`l mhlayh{ ycda{
g`m~`ael {dwtoyw/ ghly{ho ucd{d `iw idoavd{/ `li `ijtwy eh`ow `w {dpta{di,
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EIL goadlyw g`l {d`gc ctli{diw hf maooahlw hf twd{w go`wwadi alyh idmhe{`~cagw `li alyd{dwyw, Twale EILw
mh{d yc`l 0/>>> alyd{dwy g`ydeh{adw/ `ivd{yawd{w g`l {d`gc `l `tiadlgd uayc w~dgagayq h{ mh{d k{h`ioq yc{htec
caec-odvdo g`ydeh{adw wtgc `w `tyh/ w~h{yw/ y{`vdo `li l`lgd, Ycdwd alyd{dwyw `{d daycd{ wdy kq ycd twd{w
ycdmwdovdw al ycd @iw ^{dfd{dlgdw M`l`ed{ h{ `{d k`wdi hl ` {agc go`wwag`yahl wqwydm yc`y ohhbw `y chu hfydl
`li chu {dgdlyoq ~`edw `khty ` yh~ag `{d vawaydi/ hfydl uayc ` yc{dwchoi hf vd yh 0>/ `li t~ yh m`lq ihzdlw hf
~`edw vadudi al ` mhlyc fh{ ` yh~ag,
EIL wt~~h{yw gtwyhm `tiadlgdw ucd{dkq `l `ivd{yawd{ g`l idld `l `tiadlgd wdemdly twale ` ghmkal`yahl
hf alyd{dwy g`ydeh{adw/ idmhe{`~cagw `li ~`wy wayd vawayh{w, Ucdl {dm`{bdyale hl EIL/ ktqd{w g`l lhy hloq
li `l `ivd{yawd{w ~`wy udkwayd vawayh{w/ kty ycdq g`l li ycdm al ycd {aecy ghlydsy, @iiayahl`ooq/ EIL hd{w
iql`mag {dm`{bdyale ucd{dkq ` iql`mag g{d`yavd aw ~`a{di uayc `l `ivd{yawd{w {dm`{bdyale oawy wh yc`y ycd
`i yc`y ~`wy udkwayd vawayh{w wdd aw gtwyhm y`aoh{di yh `yy{`gy ycdm k`gb yh ycd `ivd{yawd{w wayd uayc caecoq
{dodv`ly hd{w,
Ucdl {dm`{bdyale uayc EIL/ ktqd{w g`l li ycd {d`gc/ f{dptdlgq `li ghlydsyt`o iavd{wayq lddidi yh i{avd
g`m~`ael {dwtoyw, Al ` Jtld ;>00 `l`oqwaw hf {dm`{bdyale oawyw {tllale hl EIL4/ ud fhtli yc`y 39$ hf ycd yq~ag`o
{dm`{bdyale `tiadlgd g`l kd fhtli al ` mhlyc, Uayc {dw~dgy yh f{dptdlgq/ yq~ag`o {dm`{bdyale oawy mdmkd{w g`l
kd {d`gcdi hl kdyuddl 0> yh 03 h{ mh{d tlaptd i`qw hty hf ycd mhlyc, W~d`bale yh ghlydsyt`o iavd{wayq/ hl `
yq~ag`o i`q/ ycdwd oawy mdmkd{w g`l kd {d`gcdi hl kdyuddl 4 yh 0> h{ mh{d tlaptd ihm`alw `li hl ;> h{ mh{d~`edw, Ycdwd wy`yw `oo ghly{aktyd yh ycd wtggdww hf {dm`{bdyale g`m~`aelw hl EIL,
EILw ktaoy-al h~yamaz`yahl yhhow/ oabd ycd Iaw~o`q G`m~`ael H~yamazd{/ cdo~ ktqd{w `gcadvd ycda{ eh`ow mh{d
d`waoq, Iaw~o`q G`m~`ael H~yamazd{ cdo~w yh alg{d`wd ghlvd{wahlw `li w`vdw `ivd{yawd{w yamd kq `tyhm`yag`ooq
m`l`eale y`{edyale `li kaiiale fh{ g`m~`aelw, @ivd{yawd{w wdy ycda{ y`{edy G^@ eh`ow/ `li ycd Iaw~o`q G`m~`ael
H~yamazd{ `tyhm`yag`ooq idyd{maldw ycd `~~{h~{a`yd ~o`gdmdlyw yh wchu ycda{ `iw `y ycd {aecy ~{agdw/ cdo~ale yh
khhwy ghlvd{wahlw,
Ghmmhl y`{edyale wy{`ydeadw uayc EIL algotid:
Ghlydsyt`o #bdquh{i h{ g`ydeh{q,
@tiadlgd #{dm`{bdyale/ alyd{dwyw/ idmhe{`~cagw,
Edhe{`~cag, ^o`gdmdly,
@ mas `li m`ygc hf wy{`ydeadw/ wtgc `w ghlydsy `li `tiadlgd yhedycd{,
EIL aw aid`o fh{ `edlgadw h{ `ivd{yawd{w ohhbale fh{ `tiadlgd/ ghlydsy `li ycd ftwahl hf khyc, Ayw aid`o fh{
ktqd{w uchwd g`m~`ael ~d{fh{m`lgd g`l kd am~{hvdi kq ghlwtoyale uayc ` uh{oi-go`ww yd`m hf iaw~o`q
`ivd{yawale ds~d{yw,
Fh{ mh{d alfh{m`yahl/ vaway uuu,ehheod,ghm(`iuh{iw(iaw~o`qldyuh{b(
4, Wht{gd: Alyd{l`o/ eohk`o Ehheod i`y` ~toodi hl Jtld 5/ ;>00 k`wdi hl `l `l`oqwaw hf ychtw`liw hf {dm`{bdyale oawyw {tllale fh{ ycd ~{ah{ ;3 i`qw, D`gc i`y` ~haly aw aliavait`ooq
g`ogto`ydi twale ` lhl-udaecydi `vd{`ed,
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IhtkodGoagb @i Dsgc`led #@IS! aw ` eohk`o/ h~dl/ y{`lw~`{dly `li k{`li-w`fd m`{bdy~o`gd yh ktq `li wdoo
iaw~o`q `ivd{yawale w~`gd, IhtkodGoagb @i Dsgc`led cdo~w mdia` ktqd{w `li wdood{w ghlldgy yc{htec mtoya~od
id`o yq~dw `g{hww ycaw m`{bdy~o`gd, Fh{ ktqd{w/ IhtkodGoagb @i Dsgc`led ~{hvaidw {d`o-yamd `li am~{dwwahl-kq-am~{dwwahl `ggdww yh ` o`{ed ~hho hf caec-pt`oayq alvdlyh{q, Ktqd{w g`l k{ale ycda{ hul i`y`/ h~yamaz`yahl `li
kai wy{`ydeadw yh ycd dsgc`led al h{id{ yh d`waoq mddy ycda{ `ivd{yawale eh`ow,
Kq ~{hvaiale ` o`{ed ~hho hf alvdlyh{q yh IW^w/ `i ldyuh{bw `li hycd{ mdia` ktqale alyd{mdia`{adw/ @IS m`bdw
ay h~yahl`o fh{ ycdwd ktqd{w yh uh{b uayc ~tkoawcd{w ia{dgyoq yh `gpta{d alvdlyh{q,
@IS wt~~h{yw ` ghm~odydoq h~dl dghwqwydm hf ktqd{w algotiale mh{d yc`l 0>> `i ldyuh{bw/ algotiale Ehheod
Iaw~o`q Ldyuh{b/ `li ` ltmkd{ hf IW^w/ algotiale Alvayd Mdia`, Ehheod aw h~dl `li am~`{ya`o yh `oo ktqd{w/
ucdycd{ ycdq `{d huldi kq Ehheod h{ lhy,
@IS cdo~w ktqd{w ktq `lq u`q ycdq u`ly yh ktq:
^{he{`mm`yag`ooq yc{htec ` {d`o-yamd kaiid{ oalbdi yh ycd @IS [YK @^A, Uayc ycd @IS alyd{f`gd,
Uayc ` wy`li`{i #lhl-[YK @^A,
@w Faet{d 4 hl ycd ldsy ~`ed wchuw/ ycd @IS [YK @^A ~{hvaidw m`lq `iv`lgdi g`~`kaoayadw:
M`samtm alfh{m`yahl: Ucaod {dw~dgyale ` ~tkoawcd{w uawcdw/ @IS ~`wwdw idy`aodi alfh{m`yahl yh ktqd{w
ucdl d`gc am~{dwwahl aw `llhtlgdi/ wh yc`y ktqd{w g`l kdyyd{ v`otd am~{dwwahlw `li twd [YK al caecoq
wh~cawyag`ydi u`qw,
Tloamaydi kaiid{w:Ehheod alf{`wy{tgyt{d wt~~h{yw `l tloamaydi ltmkd{ hf kaiid{w/ wh `oo alyd{dwydi ktqd{w
g`l ~o`gd kaiw uaychty ghlwy{`alyw am~hwdi kq ydgclhoheq,
H~dl ghm~dyayahl: @oo {d`o-yamd kaiw ghm~dyd uayc lhl-[YK kaiw al ` f`a{ `tgyahl/ wh [YK ktqd{w c`vd `l dpt`o
gc`lgd yh ual am~{dwwahlw,
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Faet{d 4, Wd{vd{-yh-Wd{vd{ Alyd{`gyahl Kdyuddl @ivd{yawd{w li tkoawcd{w Twale IhtkodGoagb @i Dsgc`ledw [YK @^A
@lhycd{ `iv`lgdi g`~`kaoayq hf @IS aw @IS Ia{dgy Id`ow, Ycaw odyw ktqd{w `li wdood{w uh{b yhedycd{ mh{d
ia{dgyoq yc{htec sdi ~{agd id`ow, Ucdl ` Ia{dgy Id`o aw wdyt~ kdyuddl ` ktqd{ `li ` wdood{/ ycd ktqd{ ycdl c`w
ycd gc`lgd yh ktq am~{dwwahlw va` [YK `y ycd ~{d-ldehya`ydi sdi ~{agd kdfh{d ycd am~{dwwahl ehdw yh `tgyahl,
Ycaw uaoo cdo~ ktqd{w `ggdww mh{d alvdlyh{q f{hm ycd ~tkoawcd{w ycdq ohvd ucaod ~{dwd{vale ycd dgadlgq hf ycd
[YK uh{bhu,
@IS aw aid`o fh{ IW^w/ y{`iale idwbw `li hycd{ mdia` ktqale alyd{mdia`{adw yc`y u`ly yh e`al `oo ycd kdldyw hf
[YK hl kdc`of hf ycda{ `ivd{yawd{w/ `li fh{ `i ldyuh{bw yc`y u`ly yh ds~`li ycda{ alvdlyh{q ~hho uaychty c`vale
yh `ee{de`yd am~{dwwahlw hl ycda{ hul,
Fh{ mh{d alfh{m`yahl/ vaway uuu,ehheod,ghm(`iw(`isfh{ktqd{w
#Tloamaydi '!
@TGYAHL
Am~{dwwahl wc`{di uayc kaiid{w
algotiale edh/ `i wohy/ ghlydly
`li twd{ ~`{`mdyd{w
@iiayahl`o alfh{m`yahl
aw `iidi: wayd vd{yag`o `li
wdood{ idgo`{di {dwy{agyahlw
Wdood{ idyd{maldw ucdycd{ wayd
l`md h{ ghhbadw `{d m`id
`v`ao`kod yh kaiid{w
Hffd{ yh ~tkoawcd{
ghly`alw ualld{w `i y`e/
ualld{w wdghli ~{agd G^M/
`li ualld{w idgo`{`yahlw
Kaiw wtkmayydi al {d`o-yamd,
[d`o-Ymd kaiw ghm~dyd
uayc `oo hycd{ kaiw al ycd `tgyahl
^TKOAWCD[
G@OOHTY
[D@O-YAMD
KAIID[W
)
Am~{dwwahl alfh dv`ot`ydi
hl kdc`of hf ycd `ivd{yawd{
@IVD[YAWD[
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Alvayd Mdia` aw ` caec-vhotmd/ {dwtoyw-h{adlydi idm`li-waid ~o`yfh{m #IW^ yc`y u`w `gpta{di kq Ehheod al
Jtld ;>0>, Alvayd Mdia` ~{hvaidw `l dlyd{~{awd ydgclhoheq ~o`yfh{m `li ~{hfdwwahl`o wd{vagdw yd`m yc`y dl`kodw
`ivd{yawd{w/ `edlgadw `li `edlgq y{`iale idwbw yh twd [YK yh ktq `li h~yamazd hloald mdia`, Ktqd{w g`l twdAlvayd Mdia`w ydgclhoheq yh wdy t~ `li m`l`ed `tyhm`ydi wy{`ydeadw yh cdo~ f`gaoay`yd mh{d dgadly ktqale
`g{hww mtoya~od `i dsgc`ledw `li wt~~oq-waid ~o`yfh{mw/ `oo al ` waleod alyd{f`gd, Uayc `l `kaoayq yh `~~oq i`y`
f{hm `lq m`jh{ wht{gd yh g`m~`aelw/ ~otw ycd f{ddihm yh g{d`yd ktwaldww {todw fh{ kaiiale `li h~yamaz`yahl/
Alvayd Mdia` eavdw ktqd{w dsakod ghly{ho hvd{ g`m~`ael ~d{fh{m`lgd,
Yh~ `edlgadw `li `ivd{yawd{w {doq hl Alvayd Mdia`w y{`lw~`{dly tlavd{w`o ktqale ~o`yfh{m/ Kai M`l`ed{/ yh
twd ycda{ hul `li yca{i-~`{yq i`y` ucaod e`alale dgadlgq `li wg`od f{hm `l alyde{`ydi uh{bhu `li
{d~h{yale wqwydm,
Alvayd Mdia` goadlyw kdldy f{hm dgadlgq al mdia` ktqale/ y{`lw~`{dlgq alyh mdia` ghwyw/ vawakaoayq alyh
ycd waydw al ycda{ ktq `li h~yam`o ~d{fh{m`lgd f{hm ` ~{hvdl ~`{yld{, Lhu k`gbdi kq Ehheodw eohk`o
alf{`wy{tgyt{d/ Alvayd Mdia` ~{hvaidw ycd {d`gc/ wg`od `li w~ddi ktqd{w lddi yh edy h~yam`o {dwtoyw,
Ghmmhl wy{`ydeadw uayc Alvayd Mdia` algotid:
[dy`{edyale,
Yca{i-~`{yq `tiadlgd ktqale,
Wayd y`{edyale,
[tl hf dsgc`ledw,
Alvayd Mdia` aw aid`o fh{ `lq y{`iale idwb yc`y u`lyw yh k{ale mh{d ktqale dgadlgq yh ayw choiale ghm~`lq `li
uch u`lyw yh twd [YK al caecoq wh~cawyag`ydi u`qw, Alvayd Mdia` aw `owh aid`o fh{ `ivd{yawd{w uayc al-chtwd mdia`
yd`mw yc`y u`ly yh twd [YK uayc ` wh~cawyag`ydi {`led hf y`{edyale `li h~yamaz`yahl y`gyagw,
Fh{ mh{d alfh{m`yahl/ vaway uuu,alvaydmdia`,ghm
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GHLGOTWAHL H~YAHlw FH[ KTqD[w
Ehheod hd{w ` ftoo {`led hf h~yahlw fh{ ktqd{w, Ucdycd{ qht{d `l `ivd{yawd{/ ` mdia` `edlgq/ ` y{`iale idwb/
`l `i ldyuh{b/ ` IW^/ h{ `lhycd{ yq~d hf ~o`qd{ al ycd dghwqwydm/ Ehheod hd{w ` uaid {`led hf h~yahlw yh cdo~qht li kdyyd{ `lwud{w yh ycd yc{dd dwwdlya`o ptdwyahlw `li ~{hy f{hm [YK,
Fh{ `ivd{yawd{w h{ `edlgadw yc`y ~{dfd{ yh twd ` m`l`edi wd{vagd wt~~h{ydi kq Ehheodw 0> qd`{w hf ds~d{adlgd
uayc h~yamaz`yahl wy{`ydeadw/ Ehheod Iaw~o`q Ldyuh{b ~{hvaidw dsydlwavd {d`gc/ ~d{fh{m`lgd `li wg`od uayc
ftoo y{`lw~`{dlgq,
Fh{ `lq ktqd{ uch u`lyw `ggdww yh ` v`wy ~hho hf alvdlyh{q `li ` eohk`o fhhy~{aly/ IhtkodGoagb @i Dsgc`led
~{hvaidw `l [YK @^A yc`y wt~~h{yw kaiiale al caecoq wh~cawyag`ydi u`qw,
Fh{ y{`iale idwbw `li o`{ed `ivd{yawd{w yc`y ~{dfd{ yh idvdoh~ ycda{ hul kaiiale wy{`ydeadw/ Alvayd Mdia` cdo~w
i{avd [YK g`m~`aelw uayc ` caec odvdo hf ghly{ho yh h~yamazd g`m~`ael ~d{fh{m`lgd,
@w mdia` ktqale dvhovdw/ Ehheod uaoo ghlyaltd yh cdo~ ktqd{w ktq ycd u`q ycdq u`ly yh ktq, Uayc ` ktqd{w
wqwydm hf gchagd/ Ehheod uaoo cdo~ qht `gcadvd ycd kdwy ~hwwakod g`m~`ael ~d{fh{m`lgd,
Yh li hty mh{d `khty chu qht g`l kdldy f{hm {d`o-yamd kaiiale/ w~d`b yh qht{ IhtkodGoagb/ Ehheod h{ Alvayd
Mdia` {d~{dwdly`yavd,
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