Website: http://www.googleseomarketing.org Contact Us: 8154003013

ADDRESS: 101, Mauryansh Elanza, Shayamal Cross Roads, Satellite, Ahmedabad - 380015

SEO MAKETING

What is SEO?

Search engine or service via optimization (SEO) refers to techniques that facilitate

your website rank higher in organic (or “natural”) search results, thus making your

web site a lot of visible to folks that are searching for your product search engines.

SEO is an element of the broader topic of Search Engine selling (SEM), a term

accustomed describe all selling methods for search. SEM entails each organic and

paid search. With paid search, you'll be able to pay to list your web site on a search

engine in order that your web site shows up once somebody varieties in a very

specific keyword or phrase. Organic and paid listings each seem on the program,

but they're displayed in numerous locations on the page. So, why is it vital for your

business‟ web site to be listed on search engines?

How Search Engines Work

A web computer program could be a software package that's designed to go

looking for info on the planet wide net. The search results area unit typically

bestowed in an exceedingly line of results usually remarked as computer program

results pages (SERPs). The data is also a combination of web content, images, and

different sorts of files. Some search engines additionally mine knowledge out there

in databases or open directories. Not like net directories, that area unit maintained

solely by human editors, search engines additionally maintain period of time info

by running associate formula on an online crawler.

How to Approach Your SEO

When developing Associate in Nursing SEO strategy, it's best to separate

your initiatives into two.

Buckets: on-page SEO and off-page SEO. On-page SEO covers everything

you can management on every specific webpage and across your web site to

form it simple for the search engines to search out, index, and perceive the

topical nature of your content.

Off-page SEO marketing covers all aspects of SEO that happen off your web

site to garner quality incoming links.

Let’s dive into on-page SEO 1st, and so we’ll tackle off-page SEO within

the next section.

Why seo?

85% of all traffic on the internet is referred to by search engines

90% of all users don’t look past the first 30 results (most only view top 10)

Search engine traffic is low and websites aren’t indexed because they are

generally poorly optimized

Cost-effective advertising

It gives companies the ability to:

Drive high quality customers to their website

Increase sales leads from customers looking for their products and services

Build their brand online by communicating marketing messages to their

target audience

Increase their profile against their competitors

Target a global audience via international search engines

On-Page Optimization

In search engine optimization, on-page optimization refers to factors that

have an effect on Web site or Web page listing in natural search results.

These factors are controlled by coding on page. Examples of on-page

optimization include actual HTML code, Meta tags, keyword placement and

keyword density.

On-page technique

Always start with keyword selection, research and testing

Meta Description tag

ALT tags

H1 tags

URL structure

Internal linking strategy

Sitemap Submission

Content Optimization

Keyword density

Track target keywords

Expect results in 6-12 months

Off page optimization

Off-page optimization refers to factors that have an effect on Web

site or Web page listing in natural search results. These factors are

off-site in that they are not controlled by coding on page.

Examples of off-page optimization include things such as link

popularity and page rank.

Directory Submission : It is the easiest way to get backlinks for your

website. It is also known as one way link building. Submit your site to

directory in relevant category.

Search Engine Submission : Submit your site to different search engines.

Search engines crawl your site.

Reciprocal Submission : It is also known as two way link building. It's like

link exchange.

Article Writing And Submission : Write an article to your site niche and

submit it to article directory.

Blog Commenting : Leave a comment with your main keyword and landing

URL.

Guest Posting : Write a guest post in other blog or site.

Forum Posting : Forum posting is the way to get back links and traffic for

website.

Blog Creation : Create a blog for website.

Blog Posting : Submit blog in blog directory.

Link Exchange : Link exchange to other sites with high page rank

SEO Tools

There are various paid and free tools are available for Search Engine

optimizers.

Free tools provided by Google to generate analytics and keywords are

Google Adwords, Google Analytics.

There are various online tools are also available such as alexa.com,

www.compete.com, www.quantcast.com and many more..

Paid tools which are used by SEO’s are SEOmoz