by @andybeal

Your Google Reputation Stinks!

Don’t worry, I brought air freshener!

by @andybeal

Allow Myself to Introduce Myself

• CEO of Trackur.com

• Editor of MarketingPilgrim.com

• Coauthor of Radically Transparent

• Not a social media guru but did stay in a Holiday Inn Express

by @andybeal

5 Keys to SERM

by @andybeal

1. Rethinking Keywords

by @andybeal

2. Spider Friendly

by @andybeal

3. Me, Myself, and Irene

by @andybeal

4. Anchor’s Away!

by @andybeal

5. SuperBrand to the Rescue!

by @andybeal

Roll Up Your Sleeves!

by @andybeal

Google Sentiment Audit

• Audit the first 30 results for your keyword

•Focus on 80/10/10•Look for existing opportunities

by @andybeal

If You’ve Got It, Flaunt It!

• Take stock of existing web content

• Just like Whiskey, order a double– Which pages relevant to

your brand?– Which pages bubbling

outside Google’s top 10?– &num=7

by @andybeal

An Ounce of Prevention

• Don’t wait for a crisis to hit

• Are you using your .org, .net?

• Other company branded domains?

• Sub-domains rock!

by @andybeal

What Else Ranks?

by @andybeal

WordPress.com

by @andybeal

Blogger.com

by @andybeal

Facebook

by @andybeal

LinkedIn

by @andybeal

Twitter

by @andybeal

Flickr

by @andybeal

Wetpaint.com

by @andybeal

Ning.com

by @andybeal

AssociatedContent.com

by @andybeal

A Whiter Shade of...Gray Hat

by @andybeal

Business Partners

by @andybeal

Sponsorships

by @andybeal

Speaker Profiles

by @andybeal

Affiliates

by @andybeal

Danger Zone

• Linking to others’ content– Will it always remain

positive?• Wikipedia• Paid Posts– Disclose & do it now!

• Paid Search

by @andybeal

You Want Answers?

• andybeal@gmail.com

• andybeal.com

• trackur.com

• twitter.com/andybeal