Google Policy Primer 2013

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NET 303 NET 303 POLICY PRIMER POLICY PRIMER New New Privacy & Privacy & Terms November Terms November 11, 2013 11, 2013 Kylie Murphy – Curtin University 1 NET303 Politics & Power SP3/2013 A2 28/10/13 (Slatten, 2010).

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NET303 Policy Primer on Google and new Terms of Service and Privacy Policy

Transcript of Google Policy Primer 2013

Page 1: Google Policy Primer 2013

NET 303NET 303

POLICY PRIMERPOLICY PRIMER

NewNew Privacy & Privacy & Terms Terms

November 11, November 11, 20132013

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(Slatten, 2010).

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Google states,Google states,

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““We are committed to improving your security, We are committed to improving your security, protecting your privacy, and building simple tools to protecting your privacy, and building simple tools to

give you choice and control.”give you choice and control.”(Google, 2013).

(CyberApps, 2013).How???How???

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provides their Terms of provides their Terms of Service and Privacy Service and Privacy Policy for you to stay Policy for you to stay safe and secure online.safe and secure online.

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(Slatten, 2010).

(Google, 2013).(Google, 2013).

“ “Google Google helps to helps to

protect you, protect you, your computer your computer and the Internet and the Internet

from from cybercrime.”cybercrime.”

By using By using Google Google Services, “you are Services, “you are agreeing to these agreeing to these terms.” Including terms.” Including

any changes or any changes or additional terms that additional terms that

come into effect.come into effect.

(Ms. Smith, 2010). (Villasenor, 2013).

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Products and Services likeProducts and Services like(Slatten, 2010).

If you have used any ofIf you have used any of

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(Google, 2013).

Web Search Chrome

Drive Scholar

Calendar YouTube

Google Play News

Translate Mobile

(Google+, Wallet and Offers)

Android (Google Maps)

(Surf Context, 2010).

You have accepted Google’s terms of service.You have accepted Google’s terms of service.

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DisclaimerLiability

Business indemnityJurisdiction

Additional terms and changes

New terms as of 11/11/13

Shared endorsements Mobile devices

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The Terms of Service users agree to consist of:

Ownership and intellectual property

Copyright and privacy protections

Responsibilities Reason for account

suspension or termination Software rights

Modification or termination of services

(Google, 2013).

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‘‘ss NewNew Privacy & Terms go Privacy & Terms go livelive November 11, 2013November 11, 2013

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(Slatten, 2010).

There are 33 changes:

1. Your profile name and photo may appear in reviews and advertising.

2. Reminder to use your mobile devices safely.

3. Details on the importance of keeping your password confidential.

(Google, 2013).

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The Privacy Terms users agree to consist of:

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Information collectedInformation collected

-Personal informationPersonal information

-Use of servicesUse of services

How information collected How information collected is usedis used

Transparency and choiceTransparency and choice

Information shared Information shared between usersbetween users

Deletion of personal Deletion of personal informationinformation

Information Google sharesInformation Google shares

Information securityInformation security

ApplicationApplication

EnforcementEnforcement

ChangesChanges

(Google, 2013).

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What do the Terms of Service What do the Terms of Service mean?mean?

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You retain intellectual property rights of your content.

Content is your sole responsibility.

If your content is illegal or violates Google’s terms it is removed and you may face legal consequences.

Copyright infringement results in the termination of your account under “US Digital Millennium Copyright Act” (Google, 2012).

This stops you accessing your account, files and emails.

(Google, 2013).

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What do the Terms of Service What do the Terms of Service mean?mean?

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Google can use, reproduce, modify, host, store, publish or distribute your content.

Google can use your information to develop new products without paying you.

Google offers no commitment to reliability, or availability of their services.

If you do not agree with Google’s TOS you can discontinue using the service.

(Google, 2013).

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What do the Terms of Service What do the Terms of Service mean?mean?

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Google administration requires users to be over 13 years and to verify by providing your birth date, otherwise the account is suspended and disabled (Google, 2013).

COPPA (1998) does not allow personally identifiable information of a minor to be collected. Ages between 13 and 17 require parental consent (The Meyer Brown Practices, 2013).

You can “now control whether your image and name appear in ads via the shared endorsements setting” and permits you to opt-out of the new program (Google, 2013). Under 18’s will not appear on endorsement ads.

Google expects you to use mobile devices safely when driving and avoid distractions.

Google expects you to be careful of sharing passwords. (Google, 2013).

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Privacy – Privacy – What is What is collected?collected?

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Google collects your information Google collects your information to provide better services and to provide better services and target ads.target ads.

You give Google personal You give Google personal information like your name, email, information like your name, email, address, telephone number or address, telephone number or credit card and photo.credit card and photo.

Google gathers information from Google gathers information from your devices like hardware, your devices like hardware, model, operating system version, model, operating system version, unique device identification, unique device identification, mobile network and phone mobile network and phone number.number.

(Lunduke, 2010).(Google, 2013).

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Privacy – Privacy – What is What is collected?collected?

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Log information like search Log information like search queries, telephone logs, queries, telephone logs, IP address, and browser cookies IP address, and browser cookies stored locally even when you visit.stored locally even when you visit.

When you visit (search or navigate) When you visit (search or navigate) you are subject to Google’s terms of you are subject to Google’s terms of service and privacy policies.service and privacy policies.

Location information, GPS signals Location information, GPS signals sent by your mobile device, Wi-Fi sent by your mobile device, Wi-Fi access points and cell towers.access points and cell towers.

(Lunduke, 2010).

(Google, 2013).

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How is the information collected How is the information collected used?used?

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Information you share publicly will be

listed on search engines.

To tailor your content, search

results and ads and improve service

quality.

Used for showing your profile

information, name and photo.

Google does not use your information to

place you in a category, i.e. race,

religion, sexual orientation or health.

(Google, 2013).

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How is the information collected How is the information collected used?used?

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Google shares and processes your personal information with Affiliates

outside your country.

You can remove your content, but it may not delete completely as

residual copies remain in Google’s back up system.

Google does not share your information unless

you consent or if it is applicable by law or government request.

Google works with regulatory authorities

and local data protection authorities to resolve

complaints.

(Google, 2013).

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So, what is Google really doing with your personal information?

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(Reisinger, 2013).

Studies have shown “people don’t seem to value their privacy as much on the Internet.”

Is this really the case?

"Despite their stated concern for individual privacy, online consumers are in many cases very quick to provide significant amounts of

personal information.“ (Brown & Muchira, 2004, p.68).

(Goettke & Christiana, 2007, Introna, 1997).

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• Collection:Collection: the perception that too much data are being collected.• Unauthorized secondary use:Unauthorized secondary use: personal data collected for one purpose are used for another without permission.• • Errors:Errors: personal data are accidentally or deliberately altered, corrupting the integrity of a database.• • Improper access:Improper access: unauthorized individuals access personal data.• • Invasion:Invasion: unsolicited and unwanted communications to consumers.

Consumer’s Five Primary Concerns of Privacy

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(Brown & Muchira, 2004).(Waxer, 2013).

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Are these consumer concerns on privacy

justified???

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(Waxer, 2013)

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““Google Is Being Sued Google Is Being Sued For Reading Gmail In For Reading Gmail In Order To Target Ads”Order To Target Ads”

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Google allegedly has “violated several laws, such as federal anti-

wiretapping laws” (Bort, 2013).

Google CEO Larry Page (Bort, 2013).

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US District Court judge US District Court judge Lucy Koh, “ruled that Lucy Koh, “ruled that the Google practice of the Google practice of using software to mine using software to mine data from emails for data from emails for advertising purposes advertising purposes could constitute a could constitute a violation of federal violation of federal wiretap laws” (Price, wiretap laws” (Price,

2013). 2013). (Price, 2013).

““Judge Koh referenced Google’s Terms of Judge Koh referenced Google’s Terms of Service and Privacy Polices in a ruling that Service and Privacy Polices in a ruling that

stated that the corporation did not stated that the corporation did not adequately inform users about the Gmail adequately inform users about the Gmail

interceptions” (Price, 2013).interceptions” (Price, 2013).

““Judge Koh referenced Google’s Terms of Judge Koh referenced Google’s Terms of Service and Privacy Polices in a ruling that Service and Privacy Polices in a ruling that

stated that the corporation did not stated that the corporation did not adequately inform users about the Gmail adequately inform users about the Gmail

interceptions” (Price, 2013).interceptions” (Price, 2013).

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QUESTION???

If Google added email If Google added email interceptions in their interceptions in their terms and services terms and services

and privacy policies, and privacy policies, would you remain with would you remain with

Google and accept Google and accept their terms or their terms or

discontinue with their discontinue with their services?services? (The McCrindle Blog, 2012).

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““Google Insists Google Insists It Has the It Has the

Right to Read Right to Read Your Emails”Your Emails”

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(Sahagian, 2013).

(Sahagian, 2013).

(Lunduke, 2010).

““Google is seeking to appeal a Google is seeking to appeal a ruling that it broke wiretapping ruling that it broke wiretapping laws when the company scanned and laws when the company scanned and

read Gmail users’ personal emails in read Gmail users’ personal emails in order to promote advertising and order to promote advertising and build user profiles” (Sahagian, build user profiles” (Sahagian,

2013).2013).

““Google is seeking to appeal a Google is seeking to appeal a ruling that it broke wiretapping ruling that it broke wiretapping laws when the company scanned and laws when the company scanned and

read Gmail users’ personal emails in read Gmail users’ personal emails in order to promote advertising and order to promote advertising and build user profiles” (Sahagian, build user profiles” (Sahagian,

2013).2013). (Niedermayer, 2012).

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(Munroe, 2013).(Tate, 2011).

(CBC News, 2013).

““Google lawsuit Google lawsuit stirs debate stirs debate over email over email

privacy rights”privacy rights”

Marc Rotenberg, a Privacy Lawyer Marc Rotenberg, a Privacy Lawyer states regarding this lawsuit states regarding this lawsuit that “It’s alarming for the that “It’s alarming for the world’s largest email service world’s largest email service provider to say they don’t have provider to say they don’t have

an obligation to protect an obligation to protect

privacy.”privacy.”

Marc Rotenberg, a Privacy Lawyer Marc Rotenberg, a Privacy Lawyer states regarding this lawsuit states regarding this lawsuit that “It’s alarming for the that “It’s alarming for the world’s largest email service world’s largest email service provider to say they don’t have provider to say they don’t have

an obligation to protect an obligation to protect

privacy.”privacy.” (Munroe, 2013).

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ConclusionConclusion

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I hope this presentation I hope this presentation has helped you has helped you

understand Google’s understand Google’s Terms of Service and Terms of Service and

Privacy Policies and how Privacy Policies and how it relates to your privacy it relates to your privacy

and security.and security.

Thank you for your time…Thank you for your time…

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ReferencesReferences

Bort, J. (September 27, 2013). Google Is Being Sued For Reading Gmail In Order To Target Ads. Business Insider. Retrieved

October 23, 2013, from http://www.businessinsider.com.au/google-is-being-sued-for-reading-email-to-target-ads-2013-9

Bort, J. (September 27, 2013). Google Is Being Sued For Reading Gmail In Order To Target Ads. [Image]. Business Insider. Retrieved October 23, 2013, from http://www.businessinsider.com.au/google-is-being-sued-for-reading-email-

to-target-ads-2013-9Brown, M., & Muchira, R. (2004). Investigating the Relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of Electronic Commerce Research, 591), 62-70. Retrieved October 25, 2013, from http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdfCBC News. (August 14, 2013). No privacy for Gmail users. [Image]. CBC News. Retrieved October 25, 2013, from http://www.cbc.ca/player/News/Technology+and+Science/ID/2401260676/CypherApps. (2013). Securing Google Docs. [Image]. Retrieved October 21, 2013, from http://www.cipherapps.com/Google. (2013). Age requirements for Google+. Retrieved October 25, 2013, https://support.google.com/a/answer/1645514?hl=enGoogle. (2013). Google Products. Retrieved October 21, 2013, from http://www.google.com/about/products/Google. (2013). Privacy Policy. Retrieved October 20, 2013, from https://www.google.com.au/intl/en/policies/privacy/Google. (2013). Terms of Service. Retrieved October 20, 2013, from https://www.google.com.au/intl/en/policies/terms/regional.htmlGoogle. (2013). Terms of Service update. Retrieved October 20, 2013, from https://www.google.com.au/intl/en/policies/terms/regional.htmlGoettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics

in Computer Science Computation and Society: Privacy and Technology. Retrieved September 14, 2013, from http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

Introna, L. D. (1997). Privacy and the computer: why we need privacy in the information society. Metaphilosophy, 28(3), 259-275.

Lunduke, B. (2010). Google Hates Linux and Video Games. [Image]. Retrieved October 24, 2013, from http://lunduke.com/?p=1129

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ReferencesReferences

Lunduke, B. (2010). Google Hates Linux and Video Games. [Image]. Retrieved October 23, 2013, from http://lunduke.com/?p=1129Ms. Smith. (June 10, 2010). Microsoft Proposes Each PC Needs A Health Certificate or No Net Access Allowed. [Weblog].

Retrieved October 21, 2013, from http://www.networkworld.com/community/blog/microsoft-proposes-each-pc-needs-health-certi

Munroe, I. (August 16, 2013). Google lawsuit stirs debate over email privacy rights Critics condemn internet giant over 'no legitimate expectation of privacy' argument. CBC News. Retrieved October 24, 2013, from

http://www.cbc.ca/news/technology/google-lawsuit-stirs-debate-over-email-privacy-rights-1.1413906Niedermayer, C. (2012). Court of Appeal, CA – Opinions. [Image]. Retrieved October 24, 2013, from https://play.google.com/store/apps/details?id=com.cniederm.coasearchPrice, J. (September 27, 2013). Google Email Practices Dealt Setback In Federal Privacy Dispute. ID Radar. Retrieved October 23, 2013, from https://www.idradar.com/news-stories/digital-privacy/Google-Gmail-Practices-Could-Constitute-

Privacy-ViolationPrice, J. (September 27, 2013). Google Email Practices Dealt Setback In Federal Privacy Dispute. [Image]. Retrieved October

23, 2013, from https://www.idradar.com/news-stories/digital-privacy/Google-Gmail-Practices-Could-Constitute-Privacy-Violation

Reisinger, D. (2013). Google slapped with lawsuit over man's salacious images. [Image]. Retrieved October 23, 2013, from http://news.cnet.com/8301-1009_3-57601483-83/google-slapped-with-lawsuit-over-mans-salacious-images/

Ruscoe, T. & P. Lenssen. (February 18, 2008). Winner of the Google Logo Redesign Contest. [Weblog]. Retrieved October 22, 2013, from http://blogoscoped.com/archive/2008-02-18-n61.html

Sahagian, J. (October 10, 2013). Google Insists It Has the Right to Read Your Emails. Retrieved October 23, 2013, from http://wallstcheatsheet.com/stocks/google-insists-it-has-the-right-to-read-your-emails.html/Sahagian, J. (October 10, 2013). Google Insists It Has the Right to Read Your Emails. [Image]. Retrieved October 23, 2013,

from http://wallstcheatsheet.com/stocks/google-insists-it-has-the-right-to-read-your-emails.html/Slatten, D. (2013). NEW Google Logo: High-quality PNG Image with Transparent Background. [Image]. Retrieved October 21,

2013 from http://www.seomofo.com/orm/new-google-logo.htmlSurf Context. (2013). Fast and easy access for 1 million users. [Image]. Retrieved October 22, 2013, from http://www.surfnet.nl/en/Thema/coin/voorcloudproviders/Pages/default.aspx

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ReferencesReferences

Tate, R. (November, 05, 2011). How Google Spies on Your Gmail Account (And How To Stop It). [Image]. Retrieved October 24, 2013, from http://gawker.com/5800868/how-google-spies-on-your-gmail-account-and-how-to-stop-it

The McCrindle Blog. (November 14, 2012). The most asked questions in Australia according to Google search suggestions. [Weblog, Image]. Retrieved October 25, 2013, from http://www.mccrindle.com.au/the-

mccrindleblog/most_asked_questions_australia_google_search_suggestionsThe Mayer Brown Practices. (July 29, 2013). FTC’s Recent Revisions to the Children’s Online Privacy Protection Act (“COPPA”). Meyer Brown. Retrieved October 25, 2013, from http://www.mayerbrown.com/FTCs-Recent- Revisions-to-the-Childrens-Online-Privacy-Protection-Act-COPPA-07-29-2013/Waxer, C. (January 01, 2013). Navigating the Murky Boundaries of Privacy. [Image]. Retrieved October 26, 2013, from http://www.dmnews.com/navigating-the-murky-boundaries-of-privacy/article/273190/Wright, C. (October, 24, 2013). Kissing Google goodbye. Sydney Morning Herald. Retrieved October 24, 2013, from http://www.smh.com.au/digital-life/digital-life-news/kissing-google-goodbye-20131023-2vzso.htmlVillasenor, J. 2013. Google Glass and the Demise of Ownership What the restrictions on resale of the gadget mean for consumers. [Image]. Retrieved October 22, 2013 from, http://www.slate.com/articles/technology/future_tense/2013/04/google_glass_terms_of_service_restrictions_on_resale_are_bad_for_consumers.html

Google Policy Primer by Kylie Murphy is licensed under a Creative Commons Attribution 3.0 Unported License.