Google Panda Updates 2014

This slide is presented by Reema Saini

SEO by profession.

We offer all Internet Marketing practices for more visit:

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Google Webmaster Tools To Add JavaScript Debugging Tool

Google has announced on the Google Webmaster Central blog that in the “coming days” they will be releasing a new tool to help debug your site’s JavaScript issues.

Specifically, Google is going to show you if they have issues crawling and indexing your site because of JavaScript implementation mistakes.

Google said: We have been gradually improving how we do this for some

time. In the past few months, our indexing system has been rendering a substantial number of web pages more like an average user’s browser with JavaScript turned on. During this process, they’ve run into several frequent problems that may “negatively impact” your pages from ranking in the search results. Google has listed out some of those problems, so one would assume the new tool that Google is working on would highlight these issues to webmasters.

Bing To Shut Down Webmaster Forums May 28, 2014 at 9:41am ET by Barry Schwartz

Bing is shutting down their Bing Webmaster Forums by the end of this month or early June.

Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.”

So what are you going to do for support now when it comes to Bing? Well, the Bing forums was rarely a good place to get Bing support. It really was not.

Duane said: For general questions, our Help & How To section is built to handle the top line

stuff. This includes housing our Webmaster Guidelines and deeper dives on how to use our tools.

For deeper conversations, our Webmaster Blog will continue to publish weekly, with comments open to all who wish to participate on the posted topics.

If there is a problem with Webmaster Tools, or with how Bing is interacting with your website, as usual, our email support exists to offer help in legitimate cases.

Otherwise, there are a number of communities online today that house exactly the expertise folks seek. We participate at WebmasterWorld, and encourage folks to engage the community at large with questions.

Why Google Sends More Traffic Than Its Search Market Share Suggests

May 28, 2014 at 9:00am ET by Danny Sullivan

How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing.

Every month for ages, it seems the same. comScore releases a “U.S. Search Engine Rankings” report that shows Google with around two-thirds of the market. That suggests to some that publishers should get two-thirds of their search traffic from Google. But they don’t. Publishers commonly report getting more than this, sometimes much more.

This oddity is in the news again after being largely forgotten for years, because the folks at Conductor are out with a “Why You Shouldn’t Trust comScore’s Numbers for Search Engine Market Share” white paper.

The paper notes that based on Conductor’s analysis of 100 million search engine-related visits to its clients’ web sites, Google sends 85% of search traffic, not 68% as you might think based on comScore’s most recent figures. Both Yahoo and Bing send less traffic than some might expect:

The issue is that Conductor is doing an apples-to-oranges comparison. Or maybe tangerine-to-oranges. comScore’s figures might seem to be measuring the same thing as Conductor’s, but they’re not.

comScore: Measuring Searches “Pre-click” Or “Before-The-Click”

The figures from comScore look at the actual number of searches happening at each of the major search engines.

It doesn’t matter where someone goes after clicking on a search listing. comScore is rooted in the “before-the-click” behavior. Any search gets counted; destination doesn’t matter.

The Recirculation Gap As a result, Conductor is not getting the full picture of what’s happening

with all those searches that comScore is seeing. To me, that’s the primary reason why a “gap” seems to appear.

As I said earlier, this issue is ages old. That last time it got serious attention was in 2006, when Rich Skrenta wrote about Google’s “true market” share being 70%, when measurement service Hitwise was reporting it as 40%. And as I wrote about it at the time:

But a search for something on Yahoo Sports? That might be counted as a “search,” and it is — but it’s not the type of search that would register with site-based metrics. The searcher might stay entirely inside Yahoo. I’d written and spoken about the gap even before then and talked about how some of it is probably due to recirculation back into a search engine. So let me finally put a name on it: “The Recirculation Gap” along with a definition:

The Recirculation Gap: The difference between the share of searches a search engine handles and traffic it sends to third parties. Search engines with the biggest position gap likely favor themselves more. That makes Bing the leader among the major U.S. search engines, with a 13% gap. Google, as has been the case for years whenever I’ve looked at such gaps, favors itself the least. It has a -18% gap.

Google Comparison Ads Under Fire In UK

Jun 2, 2014 at 8:57am ET by Greg Sterling

The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own “product” at the top of search results.

Comparison Ads, which operate on a CPA basis, are one form of AdWords. Below is an example of how the ads look in US search results:

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