Google Nexus One – Competitive Analysis

Ankan Jain

James Wade

Peter You

Satya Dash

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Key Competitors

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Motorola Droid

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Palm Pre

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Blackberry

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Emerging Competitors

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LG

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Samsung

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Nokia

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And No#1 brand is …

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iPhone

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iPhone brand is incomplete without its founder.

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iPhone

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Carriers

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Top 4

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Phone Features

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iPhone

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Blackberry

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Droid

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Palm Pre

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What makes iPhone different?

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140,000 apps and counting

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Distribution

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Retail Stores

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Retail Stores Web Site - Walmart.com

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Online Retailers - Amazon.com

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Only Mobile Phone Retailer - Wirefly.com

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Carrier Web Site

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Carrier Retail Store

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Manufacturer Web Site – Blackberry.com

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Manufacturer Retail Store – Apple

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Used Phones Market– eBay.com

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Price Comparison Sites– Shopping.com

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Pricing

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Who wants to pay for the phones?

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How about 0.01 cents?

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Unlocked Phones – Pay full price

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iPhone – monopoly

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Carrier Promotion

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Retailer Promotion

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Advertisement

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Punch line

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Carrier Advertisement

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Carrier Advertisement

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Carrier Advertisement

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Carrier Advertisement

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Carrier Advertisement

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Retailer Promotion

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Print Advertisement – Wall Street Journal

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Editorial Reviews

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Online Videos – Youtube.com

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Search Engine Results – Google.com

Free Search Paid Search

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PR

Smart Phone + Social Media (Twitter)

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Smartest & Dumbest Techniques

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Smart – Free Publicity

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Smart – Differentiated iPhone (At the time)

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Smart – It’s all about apps. So focus on apps.

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Smart – Specific and targeted

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Smart – Precise

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Not-so-smart – Which one should I buy?

Retail Store Display

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Not-so-smart – Why Palm?

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Not-so-smart – Is it Palm or iPhone advertisement?

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Not-so-smart – Is it a phone advertisement?

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Not-so-smart – So why iPhone?

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Not-so-smart – So why only Palm?

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Not-so-smart – Can you even see it?

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Not-so-smart – Is it a Blackberry ad?

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Not-so-smart – Shoe or Blackberry ad?

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Not-so-smart – Nice colors. So why Blackberry?

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Online Commercials

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Our Online Commercials Collection

Nexus One's Competition

https://sites.google.com/site/nexusonescompetition