Google My Business - Location Extensions

Google Confidential and Proprietary

Bulk management for 10+ locations of the same business

Getting Started withGoogle My Business Locations


WelcomeGoogle My Business Locations


Topics in this guideWhat is Google My Business Locations?

How does it benefit my business?

How does it help me reach my customers?

How do I get started?


What is Google My Business Locations? It’s a free tool for businesses with many locations of the same brand to publish and manage location info.

You can easily reach millions of users on Google properties like Google Maps, Google Search, Google+, and AdWords.

GoogleSearch


How does it benefit my business?It offers a central management tool for 10+ locations of the same brand

Update your business information (e.g. store hours, address) in one place, and it will automatically update on Search, Google +, Maps, and AdWords.

Access your maps listings, G+ dashboards, and insights -- for each of your individual locations.

Local business information quality guidelines here

*Verification isn’t required to use your location information in AdWords, but some features are enabled only for verified locations - like connecting your account to Google Maps or adding branch managers

https://support.google.com/business/answer/3480441?hl=en


Reaching your customersGoogle My Business Locations


consumers conduct local searches on search engines.

Base: Used device to search for information on most recent vertical purchase (floating base) Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device.

4in5 88%Smartphone

Your customers are looking for local businesses online

84%Computer/

Tablet

They search on:

Google Confidential and Proprietary Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate surroundings when you search for [sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or city when you search for [sub-vertical] information on each of the following devices?

They check online for information before they visit your locations

of smartphone users conducted pre-shopping activities online before going to the store

90%


Top local search queries:

Base: Used device to search for information on vertical purchases made in past 6 months and quota assignment. Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device.

They want local information...

Directions to local store

Local store address

48%

Businesshours

49% 46%

Businesshours

Local store address

39% 36%

Availability of product at local store

42%

SMARTPHONE

COMPUTER/TABLET

Google Confidential and Proprietary Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate surroundings when you search for [sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or city when you search for [sub-vertical] information on each of the following devices?

consumers want search ads to be customized to their city/zip code, or to their immediate surroundings

4in5 City/ZipCode

ImmediateSurroundings

Google Confidential and Proprietary Base: Used ad features on computer or tablet and quota assignment (floating base). Google/Ipsos Survey Q20. And, how important are these ad features to you when searching for [sub-vertical] information on your [computer / tablet] to complete your [sub-vertical] [purchase / -related activity] at a local store or business? Select one for each.

Think Get Directionsis important

73%Think Call Buttonis important

70%SMARTPHONE

COMPUTER/TABLET

Think Local Address is important

78%Think Phone Numberis important

77%

of consumers who have used ad features say it's important to have location information in ads>70%


“Google My Business Locations can help you reach these customers and provide the accurate information from the source.”


Getting startedGoogle My Business Locations


Getting startedFormat your dataStep 1

Upload your spreadsheet and resolve any errors

Request verification Verification is not required to use location extensions.

Add managers in your locations dashboard Available for upgraded and verified locations only

Link your account to AdWords

Step 2

Step 3

Additional features are available for verified locations


1. Format your data

Create your Locations spreadsheet and check our formatting rules here.

Add your business locations, addresses, phone numbers, and more all in one spreadsheet.

https://support.google.com/business/answer/3370250?hl=en&ref_topic=4596653



2. Upload your spreadsheet to add your locationsUpload all your locations in a single spreadsheet and easily resolve any errors from your account dashboard


3. Link your account to AdWordsLocation extensions make it easy to display your business locations in every ad, so your customers can find you and learn more about your business. Show your address and info right in your ad.

Click +Extension from your Ad extensions tab in AdWords

Link your Google My Business Locations account.

If the Google My Business account you want to link uses a different email address than the one shown, click “use a different account.”

Learn more about location extensions here

https://support.google.com/adwords/answer/2404182?hl=en


Google My Business Locations

Additional features


3. Request verificationFill out a single form to request verification for all of your locations in one step.

The Google My Business Locations team may reach out to you with follow-ups before verification can be completed.

Full verification instructions can be found here

Verification not required for location extensions.



...and once they’re verified, resolve any errors.You can edit live data from your locations dashboard

Location Extensions use location data based solely on what you have uploaded into your account (may not be consistent

with what is live on Google Maps).

Learn more about data conflicts here

Note: status updates (e.g. data conflicts, duplicate) only available for upgraded users



4. Add managers in your locations dashboardA clear owner for every location.Each location and corresponding Google+ page can have one owner and up to 50 managers.

Adding managers allows you to share control without needing to share your personal login information.

Instructions to request access to a bulk location

Note: Adding managers feature only available for upgraded users

Managers of locations will appear in the status column as a manager icon in your account. Grey manager icons indicate that you are a manager on a location you do not own. Orange manager icons indicate ownership of a location.







Keep your customers up-to-dateEasily access your maps listings, Google+ dashboards, and view insights -- for each of your individual locations.

From your Google+ dashboard, respond to reviews, add photos and send your community updates and news.

Note: Adding managers & status updates (e.g. data conflicts, duplicate) only available for upgraded users


Thank you.

Google My Business - Location Extensions

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