Google-More Than Meets the Eye-Houser

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John H ouser 10/16/06 More Than Meets The Eye

Transcript of Google-More Than Meets the Eye-Houser

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John Houser

10/16/06

More Than MeetsThe Eye

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Topics

• Twelve Basics in Twelve Minutes

• Google Advanced Search Tool

• Google Advanced Search Operators

• Google Desktop Services– Google Earth

– Picasa

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Basic Google Searching Review

• When “Googling,” keep the following in

mind:– Assumed Boolean “and” 

elvis AND king is the same as elvis k ing

– OR operator provides Boolean “or” 

elvis OR king

– Search term case is ignoredELvIS is the same as elvis

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Basic Google Searching Review

• The plus operator (+) forces Google to find resultswith the designated word on the page.+philadelphia eagles

• The minus sign (-) negates a word/letter and forcesGoogle to exclude the specified term from results

pages.-elvis k ing searches for the appearance of king without the

word elvis

dolphins –nfl –football –miami finds web pages about

dolphins but not the Miami Dolphins football team.• You can ask Google to look for synonyms with the

tilde (~) operator.~boat gets boat, marine, sailboat, and various plurals.

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Basic Google Searching Review

• Stop words (and, a, after, it, in, etc)

are ignored.• Punctuation is ignored (. , ! ?).

• Search terms between quotes " " aresearched contiguously and exactly asentered.

“the w ind in the w illows” “US Constitution” 

• Search terms are limited to 32 words.

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Basic Google Searching Review

• Word order matters in determiningrelevancy. The first word has more weightthan the second, and the second word ismore important than the third, and so on…

• Singular and plural forms of a word aredifferent keywords to Google and there is notruncation operator, however Google doesnow incorporate automatic stemming.

• Google finds results anywhere in adocument, not just in the body of the

page, unless you specify otherwise.

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Basic Google Searching Review

• For more basic Google information and

reviews, visit

http://www.searchengineshowdown.com/features/google/ - basics

http://www.searchengineshowdown.com/

features/google/inconsistent.shtml- inconsistencies (somewhat out-of-date)

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Advanced Searching

• Google Advanced Search is available

by form

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Advanced Searching

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Advanced Searching

• You can limit your search in a number

of ways:– Find results with

– all of the words– with the exact phrase

– with at least one of the words

– without the words

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Advanced Searching

• Limit search results to specific

languages• Specify file format for results

• Select to return web pages updatedwithin specific time periods

• Select to return web pages withspecific usage rights

• And more…

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Advanced Search Operators

• Advanced Search operators allow you

to do advanced searching withoutusing the Advanced Search form.

• Advanced Search operators allow youto go beyond the capabilities of theAdvanced Search form.

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Advanced Search Operators - Define

define:word

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Google Advanced

Search Operators - Calculator2+2*2/2

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Advanced Search Operators - Popularity

l ink:www.palinet.org

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Advanced Search Operators –

Phonebook phonebook:palinet philadelphia PA 

– bphonebook - for business– rphonebook - for residential

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Advanced Search Operators –

Currency Converter2.85 us dollars in mex ican peso

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Advanced Search Operators –

Measurementscup in liters

– Measurement conversion

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Advanced Search Operators –

Aircraft Infon5500

– FAA Tail Numbers

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Advanced Search Operators – Stocks

GOOG

– Checks ticker symbol - provides most recent price– (within 15 minutes to close)

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Advanced Search Operators –

UPC Codes• Basic product information for

specified product code

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Advanced Search Operators –

Flight Info• Provides access to sites with

specific flight information

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Advanced Search Operators –

Area Info• Entering an area code provides access

to info on specified area

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Advanced Search Operators –

Moviesmovie: the illusionist 19104

d d h

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Advanced Search Operators –

Relatedrelated:www.faa.gov

• Returns results related to theURL entered

Ad d S h O

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Advanced Search Operators –

File Typefiletype:pdf form 1040

• Searches for resources in a specific fileformat; Google file type searches now

include 12 different file formats

Ad d S h O t

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Advanced Search Operators –

Weatherweather: phi ladelphia, pa

• Returns weather for a specifiedlocation.

Ad d S h O t

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Advanced Search Operators –

News Sourcesource:espn roger clemens

• When using Google News, limitsarticles returned from the news source

you specify.

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Google Services

• To discover what other Google

Services are available, visit

http://www.google.com/help/features.html

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Google Services

• Google provides a number of services forspecific tasks, such as looking up newsstories, finding photographs, organizingphotographs, finding directions to specificlocations, and more.

• Some services can be used via a Webbrowser; others must be downloaded to

your PC. Those that must be downloaded oyour PC are called Google DesktopServices.

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Google Services

• Google Images – Finds images related

to your search term• Google News – Read the most up-to-date news stories about your search

term• Froogle – Find sites selling a product

(being de-emphasized now)• Google Directory – Browse the Web bytopic

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Google Services

• Google Catalogs – Search hundreds of 

online catalogs for an item• Google Labs – Test drive potential

future Google products and services

• Google Maps – View maps and getdirections

• Google Video – Search TV programsand videos

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Google Desktop Services

• Google Earth – Explore the world from

your PC – in 3D• Google Picasa – Organize and edit your

photos and graphic images

• Explore more at

http://www.google.com/intl/en/options/

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Google Earth

• Google Earth combines satellite

imagery, maps and the power of Google Search to put the world'sgeographic information at your

fingertips.• Google Earth is a free application you

can download to your PC.

• Google offers fee-based Google EarthPlus and Google Earth Pro version

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Google Earth

• Google Earth is a downloadable applicationwith free and fee-based versions. Theprogram:

– allows you to type in location addresses and view

directions and maps for a specific destination.– is dynamic and interactive, allowing you to use

your mouse to move around a designated area.

– plots locations of businesses and other specificlocations.

– includes satellite imagery of locations.

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Google Picasa

• Picasa is free software that helps youinstantly find, edit and share all the pictures

on your PC.• Picasa also makes advanced editing simple

by putting one-click fixes and powerfuleffects at your fingertips.

• Picasa makes it a snap to share yourpictures – you can email, print photos athome, make gift CDs, instantly share viaHello™, and even post pictures on your ownblog.

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Google Code Search

• Regular expression searching (coders

will know!)• Limit by:

– Language

– Package name

– License

– File name

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New Beta Services

• Google Reader

– RSS Aggregator– Can display e-mail with your other feeds

• Docs & Spreadsheets

– Create

– Edit

– Collaborate– Share

• Google SMS

l

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Google SMS

• Quick data via text message from your

phone or PDA Send weather philadelphia pa to googl

(46645)

Send palinet philadelphia pa to googl

N

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News

• Google Maps available for your Palm

PDA • University of Wisconsin-Madision

is the latest university to sign on withGoogle Book Search

• Google has bought YouTube (Google

Video)

• Google adds Find in a Library link to

Google Book Search

Th k !

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Thanks!

John Houser

[email protected] x1222

www.palinet.org