www.sti-innsbruck.at © Copyright 2013 STI INNSBRUCK www.sti-innsbruck.at

Structured Data Markup Helper

www.sti-innsbruck.at

Markup Helper

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Give the URL of the entity that we want to annotate

Tag the data on the webpage by filling in a form of terms

View the result with the annotations in HTML

www.sti-innsbruck.at

Webpage URL

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www.sti-innsbruck.at

Tag the data

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www.sti-innsbruck.at

Tag the data

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www.sti-innsbruck.at

Creat HTML

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www.sti-innsbruck.at

Pros & Cons

Pros:

•It’s a visual tool it’s very easy to use

•No need for learning about how to implement the correct markup

Cons:

•The selection of data types is very limited

•A few properties are difficult to tag (like the email in our example)

•The range of websites that can be annotated is limited

•Training of the users to understand the structured data is not promoted

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www.sti-innsbruck.at

References

[1] Google Markup Helper: https://www.google.com/webmasters/markup-helper

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