Google- manendra

Team Members

Manendra Shukla

Google’s transcendent and seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains.That appeal is universal, enabling it to overcome differences in culture,language,and geography en route to become a global favourite.

So why not Google…???

Why Google…???

Introduction

How did it Begin….???“In spring 1995, Larry Page and Sergey Brin first met at a social outing in San Francisco designed to welcome new applicants to Stanford Doctoral Program”Despite of their differences and not initially working together, they became friends and were quickly known as “Larry-and-Sergey”

Introduction

Introduction

Larry Page

Co-Founder & President, Products

Sergey Brin

Co-Founder & President, Technology

Subsequently, LarryPage met Garcia-Molina, Brin’s adviser in his office one day in 1995 to show him a neat trick he had discovered.

The AltaVista search engine could show what other sites linked to them but did not exploit this link information; Page suggested it would be a good way to rank sites.

Introduction

The PageRank system, invented by Larry Page (and named after him) judges a site’s importance by analyzing outside links to it.

Brin, on the other hand,worked on ways to find specific word combinations that often occurred together on the Internet.

Introduction

Later, Page combined his method of analyzing back-links pointing to a given website with Brin’sweb crawler, and their combined research gave

birth to a new search engine called

Google

Introduction

in 1996, Brin and Page disclosed the technology to Stanford OTL .

After two years, while continually completing an increasing number of searches, In March 98, surprisingly Page and Brin tried to sell the engine to Alta Vista for $1M but DEC (Altavista’s mother company) was not “very open to outside technology” and hence the deal was not a success.

Introduction

Yahoo’s founder, D. Filothen advised them to take a leave of absence from their PhD and to focus more upon their own business.

In October 1998, Page and Brin convinced a friend to rent a Garage and spare room for $1700/month. They quickly added 8 phone lines, a cable modem and a DSL line. After two months, they were only 8 people.

Introduction

…and finally to the GooglePlex in 2003

Introduction

…now 66 GooglePlexes all over the world

Introduction

Introduction

Dato Amanullah

Patrick Pichette

Sergey Brin Farid Shahrouz David Drummer David Girouard Urs Hozle

Larry Page Alan Eustace

Omid Kordesta Dennis Woodside

Michelle Lee

Organizational Structure at Google

Google’s Mission

Introduction

To Organize the world's information and make it universally accessible and useful

How Google Works

How Google Works

What’s Google?

"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta,

nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and

the Imagination" by Kasner and James Newman.

Google's play on the term reflects the company's mission to organize the immense amount of

information available on the web. Google, it is a combination of scientific skills, and mathematical skills, and

computer skills, and also very strong skills about how to get people excited about their work."

How Google Works

Back in 1998 google’s equipment was relatively modest. The equipments at that time included :

Two 300-megahertz (MHz) Dual Pentium II servers with 512 megabytes (MB) of memoryA four-processor F50 IBM RS6000 computer with 512 MB of memory A dual-processor Sun Ultra II computer with 256 MB of memory Several hard drives (some of which were housed in a box covered in LEGO bricks) ranging from 4 to 9 gigabytes (GB) for a total of more than 350 GB of storage space Today, Google uses hundreds of thousands of servers to provide services to its users

How Google Works

PageRank™ Algorithm

Hypertext-matching Analysis

Cloud Computing

How Google Works

. A Web page's PageRank depends on a few factors:

•The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a

page, it will receive a low score for that keyword. •How long the Web page has existed: People create new Web pages every day, and not all of them stick around for

long. Google places more value on pages with an established history.

•The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a

particular site to determine its relevance.

How Google Works

SERP

Search Engine Results Page(s). The page or pages that are displayed after

entering a query into a search engine.

How Google Works

PageRank™ PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page.

The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.

How Google Works

High level Google Architecture

Marketing

AdSense

&AdWords

Marketing

AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009.

AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads.

Google's text advertisements are short, consisting of one headline and two additional text lines.

Marketing

Marketing

AdSense is an ad serving application run by Google Inc.

Website owners can enroll in this program to enable text, image, and video advertisements on their websites.

These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Marketing

Marketing

7p sin a Google way

Marketing

Marketing

Search.

Ads.

Apps.

Product

Marketing

And a lot more…

Marketing

Price

Google take special consideration at the different parts involved in setting its prices. Item such as list price, discounts, allowances, payment periods and credit terms are items that work together to set the price of its merchandise.

Marketing

PlaceGoogle’s place is the internet. When it comes to Google and trying to target their consumers, the people on the Internet, no one does it better.

Marketing

PromotionGoogle’s convenient service and precise search results have made it one of the world’s best-known brands and search engines almost completely through word of mouth from satisfied users.

Marketing

PeoplePeople working behind Google innovated several methods to make our web-life simplified.

Marketing

Physical EvidenceGoogle uses visual metaphores to give a feel of their service to

their service users.

Marketing

ProcessGoogle has innovated several

mechanism to make their process Fast & Simplified.

Marketing

Marketing

Language Availability

Google’s Positioning

something that "understands exactly what you mean and gives you back

exactly what you want"

Marketing

Marketing

SpeedAccuracyObjectivityEase of useLess PopupLess SpamHuge Storage

Differentiation

Marketing

Yahoo! SearchAltavista

AskMSN Search

Bing

Major Competitors

Marketing

Market Share

Marketing

BCG Growth-share Matrix

Ma

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t gro

wth

ra

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Relative market share

High Low

Hig

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Google MeAndroid PlateformGoogle Search

Google CatalogInternet Apps

SWOT

Marketing

Strengths The speed and simplicity of its search engine is quite reliable and user friendly.

It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesn’t need to put much effort in marketing its search engine.

Seemingly open minded and modern executive management

Marketing

Immensely loyal and satisfied employees

It has a low operation cost regarding its products

It provides its search engine interface to 88 languages which is quite helpful for the locals of the countries.

It directly routes its users to the webpage without lingering on another site for ad. Revenue.

Marketing

WeaknessesMany spammers manipulate Google’s ranking technology by creating dummy sites with thousands of links to pages that they wanted Google to rank highly. Although Google is a dominating player among search engine websites, only 50% to 65% of web search queries are answered accurately by it. Its link-based ranking tech. mostly didn’t work on actual traffic analysis. There is the risk of facing dead ends for the users, who find the citation but not the whole text.It is dependent mostly on its search based advertising.

Marketing

Opportunities It can add localized vendors paid advertisements on the localized search.Browsers and search sites targeted toward specific markets such as children with protections or senior citizens with limited computer knowledge and visual impairments Development of artificial intelligence products Development of new hardware solutions for server architecture

Marketing

ThreatsThere is no long time entry barrier in this business. Many competitors can emerge in coming years with same services, better interface and names and can catch up Google’s market.Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which It has to capture user’s personal information.Continued insistence by some foreign governments to censor the information It can lose its simple and user-friendly interface if it decides to become a portal, for which it is favorite among its users

Marketing

Acquisitions77 acquisitions till date

Marketing

Finance

Finance

Income Statement (Annual Data) all figures are in thousand $

Finance

Analysis of Google’s Income Statement

Finance

Values in Millions $

Finance

Finance

Values in Millions $

Finance

Balance Sheet (Annual Data) all figures are in thousand $

Finance

all figures are in thousand $

Analysis on the specifics of Google’s Balance

Sheet

Finance

Finance

Finance

Net Working Capitalall figures are in thousand $

Finance

GOOGLE RATIO

Finance

Finance

Capital surplus


Finance


Finance

Cash Flow Statement (Annual Data) all figures are in thousand $

Finance

Cash from Operations & Financing


Human Resource

Human Resource

GOOGLE’S RECRUITMENT POLICYGoogle's recruitment process is based largely on a series of interviews with a series of different interviewers. Through a range of interview topics from programming questions to general logic puzzles to personality checks, in order to see how skilled and intelligent a person is.

Human Resource

GOOGLE’S WORK CULTUREIn the Google lobby, there in no typical office environment and in some lobbies a piano waits for a skilled musician. Google hires people that embody their company's values and feel the same intense.The employees work towards the same goals rather than compete against one another. Almost everyone cherishes to have meal in the office café.

Human Resource

commitment to innovation depends on everyone being comfortable sharing ideas and opinions.

Every employee is a hands-on contributor, and everyone wears several hats because every Googler is expected to be an equal part of the success of the company.

Employees can personalize their workstations as much as they like, and even bring dogs (but not cats) to work if they want to.

Human Resource

SEVERAL ON-CAMPUS BENEFITSShort list of the perks includes

On-site hair cut free of chargeA total equipped GymSwim-in-place swimming poolsVarious indoor facilities including video games.On-site dry cleaning services.On-site medical staff.

Human Resource

Previlege of utilising 20 percent of their work week(one full day) to pursue special projects.

Google's culture promotes the use of fresh, organic foods and healthy meals Google serves up more than 200 recipes in their cafeterias everyday.

Also provides electric scooters for better accessibility around the cafeterias.

Human Resource

Here are a few things you might see in a Google workspace

Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls. Laptops everywhere – standard issue for mobile coding, email on the go and note-taking. Football, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes. Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.

Human Resource

Comparative Analysis of Revenue Earned by the Employees

The average Google employee generates more than $1 million in revenue each year.

This metric is a good indicator of how an organization leverages its workforce. Yahoo currently produces just $564,000 per employee, and Microsoft $647,000.

Human Resource

Training and Development Process

Rather than emphasizing traditional training, the development effort is decentralized. Development leaders at Google state that "training courses are a tiny piece of what we do." As an organization, Google can shift the burden of learning to employees because it focuses on hiring individuals who already demonstrate a love for self-directed learning.

Human Resource

Team building at GoogleTeam goals are developed through a group process. Participation is actively shown by all team members Feedback is asked form all membersConflict is not suppressed. Team members are allowed to express negative feelings and confrontation within the team which is managed and dealt with by team members. When mistakes are made, they are treated as a source of learning rather than reasons for punishment.

Human Resource

CSR ACTIVITIES DONE BY GOOGLEGoogle has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation.

Google also jump-started a series of social initiatives in China on May 12th, 2008,in a earthquake that struck Western China, claiming the lives of tens of thousands.

Human Resource

Google grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations. Since its inception, they have supported hundreds of organizations in advocating and promoting their causes, from animal rights and literacy to abandoned children and HIV education.

Human Resource

Help monitary benefits to State-level Poverty Counties like Shaanxi Province

Googlers also held camps for voluntary blood donations

Human Resource

Top 10 Reasons to Work at Google

Lend a helping hand. With millions of visitors every month, Google has become an essential part of everyday life – like a good friend – connecting people with the information they need to live great lives. Life is beautiful there.Appreciation is the best motivation,they have created a fun and inspiring workspace you’ll be glad to be a part of as many facilities are available there.Work and play are not mutually exclusiveWe love our employees, and we want them to know it. Google offers a variety of benefits, including a choice of medical programs, company-matched 401(k), stock options, maternity and paternity leave, and much more.

Human Resource

Innovation is their bloodline..They see endless opportunity to create even more relevant, more useful, and faster products for there users.Good company everywhere you look. Googlers range from former neurosurgeons, CEOs, and U.S. puzzle champions to alligator wrestlers and Marines. No matter what their backgrounds, Googlers make for interesting cube mates. Uniting the world, one user at a time. People in every country and every language use their products. As such they think, act, and work globally – just our little contribution to making the world a better place. Boldly go where no one has gone before. Here they provide the opportunity to develop innovative new products that millions of people will find useful. There is such a thing as a free lunch after all: every day they have: healthy, yummy,lunch and made with love.

Human Resource

Thank You

Google- manendra

Business

Transcript of Google- manendra