Google Logo Transition 101018
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GOOGLE HAS A NEW LOGO! (Really) October, 2010
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Transcript of Google Logo Transition 101018
GOOGLE HAS A NEW LOGO!(Really)
October, 2010
New Logo Guidelines
To: GatewayCDI SalesGatewayCDI MerchandisersGatewayCDI Senior ManagementGatewayCDI Google Store Team MembersMerchandise ManiaOur Supplier PartnersOur Google Partners
From: The Gang at GatewayCDI
New Logo Guidelines
GatewayCDI and Merchandise Mania have been producing promotional products for the on-line store and for special events for eight + years.
The logo usage and logo colors were approved by Google contacts over the years.
New Logo Guidelines
In September of 2010 Google made GatewayCDI aware of new, specific logo guidelines and standards.
This PowerPoint offers step by step brand information.
New Logo Guidelines
General Overview:
The logo stays pretty much the same as it has always looked. HOWEVER, there are some new PMS colors and new thread colors.
New Logo Guidelines
General Overview:
Let us be clear: Effective immediately, all orders should be run utilizing the new PMS colors. This holds true even in the case of a repeat order. GatewayCDI will specify the correct PMS colors on all Purchase Orders.
New Logo GuidelinesPrint Colors
BluePantone: Coated 300, Uncoated 3005
RedPantone: Coated 199, Uncoated 199
YellowPantone: Coated 123, Uncoated 109
GreenPantone: Coated 362, Uncoated 362
Gray-
Pantone: Coated 403, Uncoated 403
*When choosing colors for screen printing it is customary to use pantone(pms) uncoated colors. If pantone(pms) uncoated colors are not being used please notify your GatewayCDI contact.** If PMS colors are not available OR if you are printing on non-traditional promotional products, please contact the Creative Department at GatewayCDI. Sara Jezik. 314 535 1888. [email protected]
New Logo Guidelines Embroidery Thread Colors
• The new Google logo thread colors have been matched for embroidery to the following Madeira thread colors: Blue 1934, Red 1839, Yellow 1683 and Green 1050.
• IMPORTANT NOTICE: We ask our supplier partners to be certain you are utilizing the new, correct thread colors. This holds true even in the case of re-orders. GatewayCDI will specify the correct thread colors on all purchase orders.
• In some instances, suppliers do not use Madeira thread. In these cases, it is the suppliers’ responsibility to contact GatewayCDI and provide a sewout. Please constact: Sara Jezik. 314 535 1888. [email protected]
• When using the new Google logo there is a defined clear space to allow the logo to stand out. The clear space should always be equal to or greater than the x-height of the Google logo.
• Be advised, there are occasions when Google client contacts will allow violation of the clear space guidelines for promotional products only. GatewayCDI will be responsible for getting logo approval from the correct contact within Google.
New Logo Guidelines
• Please note: In some instances (particularly for the Special Order business) Google requests additional copy to be added below the logo.
• In these instances there is a specific font that must be used:
• The font is: General GG
• GatewayCDI has purchased this font. If there is a need to add text to the logo GatewayCDI must be responsible for providing the art within the correct font.
New Logo Guidelines
• Below are examples of the correct usage of the Google logo for print on product. If you have questions or concerns of the correct way to use the Google logo please contact: Sara Jezik. 314 535 1888. [email protected]
• The Google white version of the logo should only be used in print and online in circumstances when the design calls for the logo to be used on a solid color background or on top of a photograph. When using the white logo on a photograph the area on which the logo lies must
be on a somewhat solid background so the logo can be seen clearly.
• The full black logo is only used in print when grayscale printing is the ONLY option. This should only be used in extremely unique circumstances.
New Logo Guidelines
• Below are examples of the correct and incorrect ways to use the Google logo. If you have questions or concerns of the correct way to use the Google logo please contact: Sara Jezik. 314 535 1888. [email protected]
• Do not use the Google color logo on a color background.
• The logo is never to be modified unless GatewayCDI has received specific permission from Google to do so.
• Although you may use the white Google logo on a photograph background, you may not use the Google logo (color or white) on top of a busy photograph as it will cause the logo to be lost in the image as shown above.
New Logo Guidelines
• Terms that we have agreed on with Google is that the TM is only to be used on screened or laser engraved items
• The TM is never used on embroidery because it becomes jumbled due to the size
• The preferable TM color is the grey (PMS 403) however black can also be used and when facing color limitations, the blue can be used
New Logo Guidelines TM Usage
• We hope you have found this information useful.
• Effective immediately, all orders from both GatewayCDI and Merchandise Mania will be produced utilizing the new brand guidelines…this holds for both program orders and special event orders.
• This also holds for re-orders! Please note: in instances wherein there are older Google logos still “on the shelf” or “in the closet” this means there may be a slight difference in logo color.
New Logo Guidelines
Our goal has been to clearly and effectively communicate the new logo standards for Google. If you have any
questions, please contact:
Sara JezikCreative Department
[email protected] 802 6325
