1.Google Local Workshop Mary Bowling and Carrie Hill Small Business Marketing www.IgnitorDigital.comIgnitorDigital.com/Google-Local-Workshop

2. About Us Consult, Train, Write, Speak and Do: SEO, Local SEO, Email Marketing, Social Media, WordPress DesignIgnitorDigital.comOptimized! MaryBowling.comTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopLocalU.org Google+ google.com/+Ignitordigital 3. Slides and Links Get Slides and Links to More Information Here: http://www.IgnitorDigital.com/GoogleLocalWorkshopTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 4. Google MapsGoogle Local Google PlacesGoogle+Local for BusinessCONFUSED?Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 5. No Wonder! Different Google platforms that deal with local information have always worked off of different data bases: Google Maps Google Places Google+Local Databases synced via automated botsResult: errors, conflicts, merges, reversions, frustration!Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 6. Now, One Master Database One database to rule them all as of late Nov 2013! All local information will now be stored in one place! Learn more: http://blumenthals.com/blog/2013/11/27/google-mapmaker-updatesummary-one-database-to-rule-them-all/But we still have different user interfaces for Local info: Google Maps Google Places Google+Local Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 7. Google Maps Googles representation of the real world in map form - all about physical features on a mapIf your business does not have a physical location, it doesnt get a spot on Google Maps. Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 8. Google Places A layer placed on top of the map that shows Places - boundaries, points of interest & establishments. Businesses are establishmentsThe factual listings you create and/or edit for your business are Google Places Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 9. Google+Local Google+ is the social layer of Google-it will eventually associate with everything Google.Google+Local for Business is the information from your Places listing appearing on the Google+ user interface. Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 10. Wait for Google All of the these business listings will soon be enabled with all of the social features of Google+If you have not already enabled social sharing on your Google+Local for Business pages, wait for Google to do it for you! Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 11. Local Knowledge Panel This is what most searchers see!Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 12. Where Do Listings Come From? Local business listings are assembled by computer from many different data sources: Data Providers: information obtained from traditional aggregators of business informationVerified Business Owner: Information submitted to Google and verified by the business owner Mapmakers and Reviewers: Paid employees and volunteers who check and correct Maps and business listing informationYellow Pages and Other Directories: information obtained from public directories created and licensed from 3rd partiesEnhanced Content: can include reviews, photos, business hours, payment methods, and other details. Obtained via feeds from other websites and from Googles Street View project.User Generated Content & Other Websites. Both these sources are either submitted to Google directly (like a review) or scraped from other siteshttp://moz.com/blog/how-business-listings-made-whiteboard-friday Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 13. New Google Maps Currently in beta testing, but everyone will get this new interfaceTop 3 appear in box to see others, go to list Others not in any ranking order, but the highest rankers have biggest markers More about the map and the locations of the businesses than before Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 14. The Local Carousel Changes how you optimize your listingWhats Needed? Good photo Great ratings Plenty of reviews Expect this to spread beyond hospitality Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 15. Knowledge Panel Optimization Its still photos, reviews and ratings that are being emphasizedTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 16. What Now? Plenty of opportunity in Snowmass!Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 17. Why You Need Good Reviews and How to Get MoreTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 18. Reviews Feed Local Search ListingsTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 19. Reviews Feed Local Search & Conversions Reviews enhance listings and search results. Take advantage.Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 20. Consumers Trust Reviews More than They Trust You!Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 21. Reviews Cannot Be IgnoredIts important to CONTROL the conversation! If you dont control who, and where, the negative reviews will still come, and youll have less control over where, and the direction of the conversation.Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 22. Best Way to Get Reviews? ASK! You know who your happy customers are, ask them to review your business. Work Smart, Not Hard use tools to make your life easy!Google+ Local Reviews Widget (not available to everyone yet)For More Info IgnitorDigital.com/GoogleLocalWorkshop Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 23. Direct the Conversation Send Reviewers to Sites Where you Need Help The best way to combat a notso-great review is with more GREAT reviews. Send happy customers to websites where you need help, by controlling the conversation, you can control where customers leave you reviews.Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 24. Fix What is Broken & Take Responsibility Doers make Mistakes. Learn from them. If you're not making mistakes, then you're not doing anything. I'm positive that a doer makes mistakes. John WoodenTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 25. Setting Up Your Google Local Business ListingTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 26. Google Account If you have one, sign in If you dont, create one: http://www.google.com/business/placesforbusiness/Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 27. Guidelines Business Name: Use whats on the sign outside your businessBusiness Address: Your actual physical street address no PO Boxes If you do not meet with customers at this address, address will be hidden from viewBusiness Phone: Use your local phone number with area code Add toll free number as a secondary numberDescription: Dont stress over this. Very few people will see it. https://support.google.com/business/answer/3038177?hl=en&ref_topic=2794113 http://localu.org/blog/rules-for-google-plus-local-for-business-listings/ Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 28. Guidelines Website: The URL of your website Do not use URLs you dont own or control If you dont have a website, it will default to your Google business listing pageCategories: Get these right. They REALLY matter! http://localu.org/blog/rules-for-google-plus-local-for-business-listings/ http://localu.org/blog/rules-for-google-plus-local-for-business-listings/ Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 29. Photos and Videos Upload up to 10 photos and 10 videos: The photo you set as your profile photos is likely to be the one Google shows in the Local Carousel, the Local Knowledge Panel and your Google+Local for Business page. Dont make your profile photo a logoGoogle likes photos of the outside of your biz - include sign Look at businesses like yours in competitive areas to see what they are doing with photos and videos Service businesses: introduce yourself & your staff https://support.google.com/business/answer/3038221 Twitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 30. Google Local Support Look for answers here, first: https://support.google.com/business/?hl=en#topic=3450784Then call Google Local Support It is your best chance of getting problems resolved 1.Login to your Google account 2. Go to this URL: https://support.google.com/business/?hl=en#topic=3450784 3. Click on Contact link, enter your number, get a call back and wait your turnTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital 31. THANKS!Mary BowlingCarrie HillTwitter: @MaryBowling Blog: www.MaryBowling.com Google+: MaryBBowling@gmail.comTwitter: @CarrieHill Facebook: www.Facebook.com/Carrie.Hill1 Google+: carrie.hill1@gmail.comTwitter @IgnitorDigitalwww.IgnitorDigital.com /GoogleLocalWorkshopGoogle+ google.com/+Ignitordigital