Strengths1. Strong brand presence on Facebook2. Innovative concept3. High brand recall

Weakness1. The website of Google Glass doesn’t have a link

to its Facebook page2. Vuzix (competitor) is gaining steady popularity

Goals1. To create Brand awareness about Google Glass2. To engage the Facebook users on the Gooogle

Glass Fan page

Current Facebook usage

1. Google Glass is currently making one post in two days offering a mix of videos, photos

2. Fan of the week

Current Facebook Engagement

People talking about the brand: 472Total Likes: 8049Engagement rate: 5.86%

Target Market

1. Target Audience: Male and female, 17-40 years2. Tech savvy, higher purchasing power

Competitive Analysis

Competitive Analysis

Google GlassEngagement Rate 5.86%People Talking 472Total Likes 8051

Vuzix• Engagement Rate 0.2%• People Talking 7• Total Likes 3476

Competitive Analysis

Brand Mission“Google’s mission is to organize the world’s

information and make it universally accessible and useful”

Brand Message

“Reinvent the way we communicate by making the Smartphone obsolete”

Posting Frequency1. Posting Frequency: twice a day, seven days a

week2. Video and photo uploads

Post Content1. Product photos2. Expert opinions on Google Glass3. Articles from leading newspapers, journal

1. Industry news2. Fan content on all days3. Tech talksNo particular order followed

Desired Mix Of Content

1. All Google Facebook Page will have a link to Google Glass, includes the call-to-action

Increase Brand Awareness

Connect with other Google pages like Google AdWords, Youtube

Brand To Brand Interaction Quotas

Calls to Action: Every post will have a call-to-action

Increase Fan Engagement

Response To Fan Comments

All posts, comments,queries would be responded within 24 hrs

Closely monitoring Vuzix’sFacebook Page

Competitive Intelligence

Contest

Users (trial) would be posting their experiences on the facebook page. The post with maximum likes would get a google glass

Sponsored Stories in News Feed

Sponsored stories on the Facebook Profile page

Advertising

• Increase the total number of fans by 10% per week

• Increase the overall engagement rate by a minimum of 5% per week YOD

Reporting, Measurement, Kaizen

Presented By:

FarshakIraniXavier Paul