Google For Linked In09 25 12
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Transcript of Google For Linked In09 25 12
Keywords for Linked‐In and SearchWhere to find them
Presented to CNMMcLean
Jim Hayes
Presented to CNM McLeanSeptember 25, 2012
Moving Products Forward‐Product Marketing & Alliance Leadership
Linked In FeaturesLinked In Features
• Professional Identity (Profile)
• Look forStart
i t• Look for Opportunities
• Collaborate
point
• Connect & Communicate
• Seek Information• Create & Publish• Research• Help Each Other• Help Each Other
Profile‐ Key Sections
Profile is machine searchedProfile is machine searched and person read.•Summary (Priority in SEO results)
•Narrative 2000 Character•Headline 120 Characters
•Skills & ExpertiseSkills & Expertise•List selection•Specialties 500 Characters
•Experience•Titles 100 Characters (Priority 2 in SEO)•Descriptions 2000 CharactersDescriptions 2000 Characters
So where to beginSo where to begin
Keyword Starting PointLinkedIn MoreLinkedIn – More
More
Skills & ExperienceExperience
Starting PointLinkedIn – Skills & Expertise
Ideas
Description with key words Trending Info
Ideas for Profile Section
Google – The Search Powerhouse
•Adwords
•Positions
•Locations
•Salary
•Other Info
Adwords.Google.com‐ Start; Search Position Title
• AdWords is a tool advertisers use when bidding on search terms– Identify who sees a specific ad– Identify who sees a specific ad– Price bid and total program budget affect number of exposures
• Search Engine Optimization (SEO) – Efforts to get the highest impact for the promotional program
• Pay Per Click (PPC)
Adwords.Google.com‐ Start; Search Position Title
Word or PhrasePosition Title‐ Position Title
United StatesEnglish
Adwords‐ Results List
Columns
•Keyword ideas
•Competition(How Valuable)
•Global Monthly
Searches
•Local Monthly
SearchesSearches
‐ Salary ResearchDoes What you’re expecting match with position?
Find Interview Questions‐ Position Specific
Does your profile fit the position?
Search Positions‐Another way to find leads
Google Results‐Maps & Preview
Mousingover theover the chevrons shows preview of the pagep g
Structuring Search ‐ Tips
• ‘Multiple Words’ / PhrasesMultiple Words / Phrases– i.e., ‘product manage’ ‘project manager’
• Word OrderWord Order
• Case sensitivity (Doesn’t matter)( )
• Punctuation (seldom considered by Google)
• Synonyms (~)finds similar words i.e. ~auto will include car, cars trucks etccars, trucks etc.
Search OperatorsSearch Operators
fRefinement Operators• Site:
– site:sprint.com site:.gov
• Filetype:– Filetype:.doc
filetype:.pdf
D t• Daterange:– Requires Julian date
format
• Define:• Define:– Define:slapdash
For broad list of operators search on ‘search operators’search on search operators
Google Guide‐ Advanced Tools & Subsections
Expand the Search Column for specifics:•Recent press•Videos•Videos•Blogs (people post valuable info on their blog & intheir blog & in discussion groups.)
Advanced Search‐ Easy way to refine search
Other Tools & Ideas for KeywordsOther Tools & Ideas for Keywords
• Wordle‐ www.wordle.net
• Word Frequency Counter– Software that counts how often individual
words or phrases are usedwords or phrases are used
– Match positions results to resume and cover letter
• Your local librarian
Final Answer –”There is no final answer”Final Answer There is no final answer