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Google Confidential and Proprietary 11Google Confidential and ProprietaryGoogle Confidential and Proprietary
Google+ for BrandsThe impact of Identity, Relationships & Sharing…across the web
Google Confidential and Proprietary 2Google Confidential and Proprietary 2
June July October January 2012
April June September
010M
40M
90M
170M
250M
400M
500M
December
12 minPer day in the
stream
135M30 day stream
actives
500MGoogle+ Users
A global community, with growing engagement
Google Confidential and Proprietary 33Google Confidential and Proprietary
Identity
Relationships
Sharing
Google Confidential and Proprietary 44Google Confidential and Proprietary
Search Video Mobile Display Offers Local
+People +Relationships +Sharing +Recommendations
Google+ aims to make all of your Google experiences better
Google Confidential and Proprietary 55Google Confidential and Proprietary
How is Google+ creating value for businesses?
More personal engagement
Measurable impact
Better Discovery
Social value beyond the stream
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Socially inspired brand awareness
Better Discovery
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Google+ enables brand discoverability
Google+ Posts in SearchYour followers may see content you’ve posted on your Page when it’s relevant to their search terms
Surfacing your Google+ PageUsers can click through to your Page, right from the search results page
Real-time contentIf you post frequently on Google+, users may see your most recent post right in search
Better Discovery
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Better Discovery
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Better Discovery
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More personal engagement
Engagement turns personal
Google Confidential and Proprietary 1111Google Confidential and Proprietary 11
Axe invites all of France to the LIVE will.i.am concert
More Personal Engagement
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Hangout Apps provide an all-new creative canvas for
social brand engagement
More Personal Engagement
Google Confidential and Proprietary 1313Google Confidential and Proprietary
Shop with your bridesmaids in a Google+ Hangout
More Personal Engagement
Weaving social into the fabric of your brand site experiences
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More Personal Engagement
-- Mocked example --
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Google+ Communities: connecting people around passionsBrands and people come together and have rich conversations around shared interests
Increase brand awareness byparticipating in other
Communities
Develop insights by listening and learning from the conversation
Enable brand enthusiasts to connect around common interests
New
!
More Personal Engagement
Google Confidential and Proprietary 1616Google Confidential and Proprietary
Marketing performance, across the web
Social value beyond the stream
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Surfacing brand recommendations at the moment of intent
Social value beyond the stream
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Social recommendations are driving performance
Manage an active Google+ Page and surface recommendations at the moment of intent
5-10%avg. search ad CTR uplift
from social annotations
Android Phone | Example.comwww.example.comSave Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this
Social value beyond the stream
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91%lift in conversion rate for non- brand auto terms when social annotations are present on ads
Better yet, in the Automotive sector, shoppers exposed to these recommendations are more likely to convert on-site
Value beyond the stream
Source: Google/Compete Google+ & Auto Industry Study, October 2012.
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Measurable impact Measuring the
impact
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20,358 ($113,037.50)Conversions
11,003 ($48,762.25)Assisted Social Conversions
2,375 ($8,687.00)Last Interaction Social Conversions
Social Reports in Google Analytics: Tie real dollar amounts to your social marketing
Measurable Impact
Google Confidential and Proprietary 22Google Confidential and Proprietary 22
Measure the impact
• Experiment with social reports in Google Analytics
• Google+ Insights (coming soon)
Be Discovered
• Establish brand identity with your +page
• Add the Google+ badge to your site
• Post rich content on a regular basis
Promote beyond the stream
• Enable social extensions to drive search ad performance
• 5-10% lift in CTR when social annotations appear in ads
Create more personal engagement
• Use Hangouts on Air to broadcast a conversation
• Create a Hangout App to make your brand experiences more social
Making the most of Google+
Google Confidential and Proprietary 2323Google Confidential and ProprietaryGoogle Confidential and Proprietary
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