Google firestarters #3 future OS of agencies

@jamescaigseewhathappensblog.com

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Google Firestarters: the new OS for agencies

1) What we willdo

2) How we will do it

Content

Channel

Data

The Incumbent’s

Dilemma

1) Transform the core

2) Look for the ‘big adjacencies’

3) And innovate at the edges

1) Transform the core

2) Look for the ‘big adjacencies’

3) And innovate at the edges

Whatever System we have, we will need the right Operators

Drucker

The way we empower them

Their way we encourage them to collaborate

The way we equip them to be catalysts for change

You can teach a man to draw a straight line.

But if you ask him to consider if he cannot find better in his own head, he stops; he thinks, and ten to one he makes a mistake in the first touch he gives to his work as a thinking being.

“

”

But you have made a man of him for all

that.

He was only a machine before, an animated

tool

Gothic:the original crowd sourcing?

Architecture] is an unfolding drama in which we all play our part.

We construct our environment in a way that is better informed by the wisdom and inventiveness of its public.

Sunand Prassad, former RIBA president

Everything out in the open

http://socialfresh.com/the-social-business-imperative/

The

social

agency

The

agile

agency

http://blog.eloqua.com/eloqua-killer-content-case-study/

Recruit

Rework

Revenue

Thought leadership

encouraged

Real time updates & sharing

Curation of knowledge?

Virtual client teams

Data updates & co-created responses

Website as more than just a shop front

Apps on the go?

The

open

agency

The media agency of the future will look like everything.

The successful agency will be a leader in all of the things a marketer needs.

Steve FarellaCEO, TargetCast

http://vodpod.com/watch/4023179-pixars-ed-catmull-ceo-talks-to-the-economist-on-the-creative-company?u=seewhathappens&c=seewhathappens

Democracy, not aristocracy

Collaboration/Interpretation as the norm

@jamescaigseewhathappensblog.com

[email protected]

Thank you

Google firestarters #3 future OS of agencies

Technology

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