Google Data Studio for Ecommerce Reporting

User’s Guide and Free Template

© 2017

© 2017

This thorough guide will provide you with:

❏ An overview of Google Data Studio as a powerful reporting tool for analytics

❏ A free template for reporting data from ecommerce sites

❏ Step by step instructions on how to adjust the template to fit your brand’s needs

© 2017

The strongest digital strategies are driven by data and steered by analytics. Understanding the metrics

behind a campaign is just as important as knowing how to run the campaign itself. Analytics allow you

to measure your online performance, identify areas to improve, and how to adjust your digital

marketing strategy accordingly.

Analytics

© 2017

Google Data Studio makes reporting analytics more

streamlined than ever.

With this tool, you can make customizable, interactive

dashboards that showcase your marketing data in an

easily digestible way.

Reporting With Google Data Studio

© 2017

Data Studio makes it easy to pull information from the sources you use to gather data, including

Google Analytics, Google AdWords, Google Sheets and YouTube. Pre-built data connectors form

a pathway from your data to your dashboard that update automatically, in real-time.

CapabilitiesData Connectors

© 2017

Google Data Studio allows users to set the time frame of data they wish to see. With this, you only

ever need one report per ecommerce site. Instead of importing data into a new report each month,

you can access all of your website’s history in one place.

CapabilitiesAdjustable Time Frame

© 2017

Your data is transformed into interactive graphs, tables, charts, and maps. Visual representations of

your data makes the information more accessible, understandable, and scannable.

CapabilitiesInteractive Graphs

© 2017

Within each report, you can create subreports that focus on more specific metrics. This is available

by creating a new page within the main report.

CapabilitiesSub-reports

© 2017

Start By Accessing Your Free Ecommerce Report Template

ACCESS YOUR FREE DATA STUDIO TEMPLATE

© 2017

Make A CopyCreate your personal report for your Ecommerce store by making a copy of the template.

© 2017

Create A New ReportOnce you’ve made a copy and agreed to Google’s terms and conditions, you will be prompted to create

a new report using your new data source.

© 2017

Integrate With Your Data ConnectorsThere are a number of data sources you can connect to your

Data Studio Report.

For most Ecommerce purposes, you will want to use your

Google Analytics account as your data source.

© 2017

Google Analytics DataThrough your Google Analytics account, your

Data Studio will generate interactive reports

on sessions, user engagement and behavior,

traffic sources, conversions, and revenue.

© 2017

Filter DataLike Google Analytics, Google Data Studio presents your data based on a chosen time period. You can

also filter your data based on a metric or dimension. For instance, you can use the filter feature to

generate different reports for traffic based on device type (i.e. Mobile, Desktop, Tablet).

© 2017

Customize Your ReportRename your document, swap out our logo for

your brand’s, and play around with the style

features to customize your report to your liking.

For assistance with your Data Studio template or to submit feedback, please reach out to contact@codedesign.org

ACCESS YOUR FREE DATA STUDIO TEMPLATE

© 2017

Happy Reporting!