Google bought a_zoo-smx-to-03-20-13-simmons v3
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Google bought a zoo!
Transcript of Google bought a_zoo-smx-to-03-20-13-simmons v3
Google bought a zoo!
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
Search Agent, Father, SailorBut not necessarily in that order when there’s a fair wind
“Agent Algo” #OrangeFedora
Google bought a zoo!
What’s Next?@simmonet #SMX
No one knows what’s next!
@simmonet #SMX
The Shamu Update!
Wild guess…
Black & White Mammal
@simmonet #SMX
The Shamu Update
Panda + Penguin + ?We Need Future-Proof!
http://true-wildlife.blogspot.com/
How to avoid getting bit?
The Shamu Update
@simmonet #SMX
Take notes @simmonet #SMX
RELEVANCEintent
@simmonet #SMX
Avoiding Shamu - Relevance• Research queries not keywords• Every search is a question
Intent to content
• Create content to satisfy user search query
@simmonet #SMX
The result does not always match the keyword, but it does match the intent!
(Google guesses)@simmonet #SMX
Google suggests…
Google delivers relevance… not an exact match…
@simmonet #SMX
Research for intent
Beware of The Thin Long Tail
@simmonet #SMX
Relevance
AUTHORITYtrust
@simmonet #SMX
Avoiding Shamu - Authority• Does your site appear fishy?– Does it pass the sniff test?
@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/
QualityQuantity
not enough vs. not good enough
@simmonet #SMX
Quality Inspires InteractionMentions. Associations. Citations. Connections. Links.
= Authority
Love your penguin sitewww.penguinsnacks.com Thanks for
da link man!
@simmonet #SMX
ENGAGEMENT
@simmonet #SMX
Avoiding Shamu - Engagement• SERP – Are you clickable?
• Site – Are you satisfying the users’ intent?
• Social – Are you inspiring shares?
@simmonet #SMX
Clickable?• Fix Your SERP• Got Graph?
• Authorship• Core optimization– Titles– Snippets
• Matching intent• Mark up
@simmonet #SMX
vs.
Satisfying Intent?In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
Duane ForresterBing’s Matt Cutts
January 28th 2013@simmonet #SMX
@simmonet #SMX
(Great) Content Inspires Shares
FUTURE-PROOFSEO
@simmonet SMX
Beating the Shamu Update!• Understand Your Users– Intent to Content. Be Relevant.
• Quality over Quantity– Build Authority. Inspire Links.
• Engagement Matters– Clickable– Satisfying– Share-worthy
@simmonet #SMX
xx
Grant Simmons
@simmonet
linkedin.com/in/simmonet
www.thesearchagency.ca
www.thesearchagency.com
www.thesearchagents.com
Thank you
@simmonet #SMX
Darth SEO Jr.
“Now I am the master.”
