GOOGLE and privacy regulations
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Transcript of GOOGLE and privacy regulations
Google and
privacy rules
outline
1. Description of situation2. Set the scene3. New privacy policy4. EU reaction5. EU vs US6. Arguments for and against7. Management implications
What does Google return when typing in
“women”?
Setting the
scene
• Loophole Safari/IE9• Apple’s Safari blocks
‘third-party’ cookies (ads)• Google’s Doubleclick
found a way around• Same for IE9 through
different loophole
• Small aspect of a bigger privacy discussion
• Others involved: e.g. Facebook
Context
• One privacy policy document for all 60 services
• Integrates all the services in an easy language
• All your information in single profile
• E.g. Contact tracking, Picasa, face recognition, YouTube
New privacy policy
“power to build an electronic
surveillance apparatus that far exceeds anything
the Bush administration tried
to do.” (Richard Falkenradt)
• Investigation by Article 29 Working Group
• Concerns:• Little transparency in how
Google uses information• Google combining data
across services• Changes to EU privacy rules:
• Single set of rules• Rules apply to companies
in- and outside EU• Right to be forgotten
EU reaction
Without consent, use of data is forbidden.
EU
US
Whoever has rightful access to data “owns” it and may use the data to the extent such use is
not forbidden.
Arguments for and against
• Easier to understand terms• Provide ‘tailored’ content• Only ‘metadata’ shared with
DoubleClick• Review & control, view & edit• Vast information campaign
ForBy
• Self-regulating environment• Customer has free choice in
usage and has viable alternatives
• Multiple accounts – fake ones• Users can adjust privacy
settings for all Google products
ForIn
general
• Forced unconscious consent• Lack of transparency• Unable to delete everything
upon request (right to be forgotten)
• 'Opt-in' vs. 'Opt-out’• Misuse of size to set industry
standards
Against
• Implications of EU policy proposals for internet business:• Cut red tape: single set of
rules• Improve consumer confidence• Drive business growth
• Separate budget for legal fees• Risk management problem for
Google & Facebook• Google = good ad company• Google your job candidates
MGMT implica-
tions
Questions?