Google Analytics Power Reporting for SEO & SEM
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Transcript of Google Analytics Power Reporting for SEO & SEM
#SMX #PWRSEM @Garberson
Google Analytics Power Reporting
#SMX #PWRSEM @Garberson
Andrew GarbersonManager of Search
LunaMetrics
@LunaMetrics
#SMX #PWRSEM @Garberson
Imagine: Scenario with Your Neighbor
#SMX #PWRSEM @Garberson
I want an electric car
#SMX #PWRSEM @Garberson
I’m getting too old for that 10-speed
#SMX #PWRSEM @Garberson
A car like me?
Safer than bike
Efficient MPG
Battery life
Commuter
Warranty
Fun
#SMX #PWRSEM @Garberson
Well, maybe not
Safer than bike
Efficient MPG
Battery life
Commuter
Warranty
Fun
#SMX #PWRSEM @Garberson
I found just what I need
#SMX #PWRSEM @Garberson
It’s got every-thing I need!
Safe
Efficient
Battery
Commute
Warranty
Fun
#SMX #PWRSEM @Garberson
To put thatin context…
#SMX #PWRSEM @Garberson
Faster than me
Faster than meFaster than me
Faster than me
#SMX #PWRSEM @Garberson
In that scenario…
#SMX #PWRSEM @Garberson
You’re me!
#SMX #PWRSEM @Garberson
Remember thatconversion?
#SMX #PWRSEM @Garberson
I need an easy reporting tool…
#SMX #PWRSEM @Garberson
Traffic sources
Demographics
Conversions
Dashboards
Keywords
Cost data
Reports
Free
I’ve got whatyou need!
#SMX #PWRSEM @Garberson
So, I went withGoogle Analytics.
#SMX #PWRSEM @Garberson
2.8 seconds
Traffic sources
Demographics
Conversions
Dashboards
Keywords
Cost data
Reports
Free
Users
Cohorts
Events
Funnels
Mobile
Behavior flow
Frequency
Real-time
Interests
Bounce rate
Network
Attribution
E-commerce
Content groupings
Site speed analysis
Attribution models
Content experiments
#SMX #PWRSEM @Garberson
Oops
#SMX #PWRSEM @Garberson
Time to unleashthe beast.
#SMX #PWRSEM @Garberson
Basic:Daily Reporting
#SMX #PWRSEM @Garberson
I’m here foryou 24/7.
#SMX #PWRSEM @Garberson
Not Ideal: Monitoring
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I’m checking ROAS.Tell them to wait.
Not Ideal: Worrying
#SMX #PWRSEM @Garberson
It’s time to getto work.
Ideal: Push Notifications“Hey, something is great.”
“Hey, something is not so great.”
#SMX #PWRSEM @Garberson
Google AnalyticsAlerts
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Google Analytics Alerts
#SMX #PWRSEM @Garberson
Google Analytics Alerts
bit.ly/smx-pwrsem-alerts
#SMX #PWRSEM @Garberson
Intermediate:Weekly Reporting
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It was supposed to be a slow week…
Spotting TrendsBe quick
See all
#SMX #PWRSEM @Garberson
Reacting to TrendsMinimize negative
Maximize positive
You did what?!
#SMX #PWRSEM @Garberson
Google AnalyticsDashboards
#SMX #PWRSEM @Garberson
DashboardsStandard or custom
Click “Add to”
#SMX #PWRSEM @Garberson
DashboardsDon’t reinvent
Build off existing
#SMX #PWRSEM @Garberson
DashboardsDon’t reinvent
Build off existing
#SMX #PWRSEM @Garberson
DashboardsLink goes to GA
Prepare your cameras
bit.ly/smx-pwrsem-seo
bit.ly/smx-pwrsem-cpc
bit.ly/smx-pwrsem-basic-adwords
bit.ly/smx-pwrsem-content
bit.ly/smx-pwrsem-pr
bit.ly/smx-pwrsem-social
#SMX #PWRSEM @Garberson
DashboardsClick “Email”
PDF > CSV
#SMX #PWRSEM @Garberson
Advanced:Monthly Reporting
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Right Tool for the JobGeneralist (dashboard)
Specialist (PPC platform)
Or somethingin between?
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Need All (Marketing) ToolsAll channels
Ease of dashboards
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Need to Dig DeepSEM campaign segmentation
SEO traffic by product category
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API withGoogle Sheets
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bit.ly/smx-pwrsem-drive
Getting StartedElevate feet
Follow steps
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Multichannel ReportingConversions from organic v. paid
Conversions from search v. other
#SMX #PWRSEM @Garberson
Segmented Reporting in GAStandard
Custom
bit.ly/smx-pwrsem-drive-2
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Specific ReportingSEO landing page traffic
SEO conversions by group
#SMX #PWRSEM @Garberson
Budget TrackingCurrent spend v. budget
Conversions from search v. other
#SMX #PWRSEM @Garberson
bit.ly/smx-pwrsem-import
Add-OnsAdWords
Bing Ads
Search Console
Facebook Ads
Facebook Insights
MailChimp
Moz
SEMrush
#SMX #PWRSEM @Garberson
GA can be me.Is your head full!
#SMX #PWRSEM @Garberson
Remember:GA can be me.
#SMX #PWRSEM @Garberson
Or whateveryou need.
#SMX #PWRSEM @Garberson
Just don’t forget this.
#SMX #PWRSEM @Garberson
SEE YOU AT #SMX ADVANCED
THANK YOU!