Google Analytics Hacks for Magento

Google Analytics hacks for Magento

Let me introduce myself…

Jente De Ridder

Web Analytics Consultant

Humix

[email protected]

Twitter: @Nihiel

22017 © Humix, all rights reserved

No introduction needed…

Google Analytics

The most used web analytics tool in

the world.

Over 30 Million websites use GA*

Google processes over half a

Trillion server calls per day.


*Source: https://trends.builtwith.com/analytics/Google-Analytics

**Source: Google spokesperson on GACP Summit 2017

Be creative with

custom dimensions & metrics


Be creative with custom dimensions & metrics

How to set custom dimensions/metrics?

1. Create the custom dimension/metric in the

Admin panel of Google Analytics

2. Add the custom dimension/metric to your

tracking implementation.



Customer Life Time Value (CLTV)

Custom Metric

Increments every time a purchase

happens

Customer ID

Custom dimension or User ID

Can be pulled from Magento,

everytime a customer logs in

Screenshot: https://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics



Product Stock Status

Custom Dimension

Captures the stock status on a

product detail page

Product Size / Color / …

Custom Dimension

Captures the size on add-to-cart

Screenshot: https://codecanyon.net/item/actionable-google-analytics-for-magento/9899649



Weather & Temperature

Custom Dimensions

Uses public API services in

combination with IP geolocation

Captures the current weather and

temperature at the location from

where a user visits your website

Screenshot: http://www.amazeemetrics.com/en/blog/third-party-data-google-analytics

Measure zero search results



There’s something missing in the Internal Site Search reports

They do NOT tell you the amount of results shown

Screenshot: https://megalytic.com/blog/tracking-internal-site-searches-in-google-analytics



Add an event to track “zero search results”

Identify site search issues

Identify new business opportunities

Google Analytics data within

Magento


GA data within Magento

Use a module to include GA data

in the Magento Admin Panel

Increase productivity

Contribute to a data-driven

culture

Screenshot: https://www.h-o.nl/blog/free_magento_module_google_analytics_dashboard

Don’t trust GA’s transaction data



Transaction tracking in GA sucks

JavaScript can be disables in a browser

Users can leave between the payment and the success page

Non-online payment methods are not corrected in GA

Erroneous tracking implementations

Deviations of 10 – 15% are considered “normal”



Centralize data in dashboards

Make sure that you report accurate numbers

Query the Magento database

Connect to the Google Analytics API



Use the Measurement Protocol to measure transactions

Complex implementation

Every transaction that is pushed to Magento, is pushed to GA

Combine with Refund data to get the whole picture

Screenshot: https://www.h-o.nl/blog/free_magento_module_google_analytics_dashboard

Underused visualization options



How to switch to an alternative visualization?

Every standard report combines a trend graph and a table

The information in the table can be replaced by an alternative

visualization that helps to analyze the data more intuitively

These visualizations can be found on the top right of the table



Alternative visualization: the pie chart

Usefull for dimensions with a limited amount of values

How much contributes each value to the total?



Alternative visualization: the bar chart

Usefull for dimensions with a limited amount of values

Better than pie chart for showing minor differences between values



Alternative visualization: the comparison chart

Usefull for all dimensions

Compares the performance of a specific value to the site average



Alternative visualization: the term cloud

Only available within acquisition and site search reports

Useful for visualizing the relative importance for a keyword



Alternative visualization: the pivot table

Compare up to 3 dimensions for 2 metrics

Screenshot: https://www.lunametrics.com/blog/2012/08/30/5-features-google-analytics/



How to switch to motion charts?

Every standard report combines a trend graph and a table

In most reports, the graph visualization can be switched for a

motion chart.



Motion charts

Animated visualization of the data

Used to analyze outliers for a dimension

Screenshot: https://www.lunametrics.com/blog/2012/08/30/5-features-google-analytics/



Plot rows

Simply select the checkbox next to a row in the table and click the

“plot rows” button.

Compare the trend for a specific value to the overall trend



Compare metrics

Next to the primary metric for the graph, you can add a second

metric.

Compare the trend for two metrics



Sort on Weighted

Sorting a table on relative metrics is often useless



Sort on Weighted

By setting sort type to “weighted”, the column is sorted by

importance, instead of numerical order.



Turn on heat map for columns

Add a meaningful color to each cell

of a column by turning on the heat

map functionality

Grey bars

Colored cells

with up is good OR up is bad

[email protected] | @Nihiel on Twitter

Google Analytics Hacks for Magento

Data & Analytics

Transcript of Google Analytics Hacks for Magento