Google Analytics

What is Google Analytics

• It is the most important part of an SEO.

• It is a free online tool of Google used to track and report website traffic

in detailed information.

• It helps in tracking landing page quality and conversions (goals),sales

activity, performance. Goals might include sales, lead generation,

viewing a specific page, or downloading a particular file.

• It helps improve a product or a brand’s engagement and clicks on

homepage.

Advantages

• It helps to see the most important analytics data• Find out which online campaigns bring the most traffic and

conversions.• Determine where your best visitors are located• Learn what people are searching for on your site.• Visualize what people click on the most.• Uncover your top content• Identify your worst performing pages• Determine where people abandon the shopping cart (Through goals)• Discover if you need a mobile site.

What all do we check in Google Analytics

• Real Time(We can check real time visitors on our website)• Audience(Whether we have reached the target audience)• Behavior (In which age group and behavior is it getting

targeted)• Conversion(It is measured through the goals we set in

according to our brand or product)• Acquisition(Which traffic channel is it targeted. For e.g social,

direct sales or through any mediums)• And Many such more

Getting Started• Log in to https://analytics.google.com/• Put in your gmail id and password and click on Admin followed by Add a

New Property from the drop down.

You will land on this page

• When you enter all the details you will get the tracking id and code

We need to paste it into the head section of your page and upload it from Local Site to Remote Site through FTP Client(For

e.g Filezilla)

Lets see how do we do it on a Blog• Firstly, click on admin to add a new

property(Domain or website)• In this case, we are adding a blog into a new property

Then click on the drop down and select a new property

Enter all the details

Step 1• Then click on get tracking id

Step 2• We would then get the Tracking ID and

Tracking Code as shown in slide no.7

Note:• We don’t need to upload on the

Remote Site

We need to then log in to our blogger and paste the Tracking ID

How do we check on Youtube video

Firstly add a new property in Google analytics by clicking on admin

Then click on my channel url on the new property

Go through the same process and get the tracking id and code

Log in to youtube account You can directly log in to https://www.youtube.com/advanced_settings Click on my channel

Then click on settings followed by advanced settings Enter the Google analytics code

How to check FB post & Twitter tweets using Google Analytics

Visit https://raventools.com/marketing-

reports/google-analytics/url-builder/

The campaign term entered here is the main catching keyword. For e.g

Food recipes, health fitness tips, digital marketing classes

Copy the code generated and shorten the url

Copy the url (which should have the tracking id and code mentioned

inside the page) on fb post or twitter

Track it into the Google Analytics whether if the page visited by the visitor on FB or twitter is shown on

Google analytics

How to set a Goal in Google Analytics

• A Goal is a particular achievement you want to achieve in your brand or a business. For e.g, I want a visitor to visit my enquiry page after logging in to my main page of the Website. The Enquiry page, in this case is called as Destination Goal.

• It also includes what is called as an Event which is a type of goal wherein we set a category, action and a label. For e.g, we set a event called as Click where in I want to check how many clicks I get on particular targeted page i.e we set a event value to convert a goal to a conversion.

Getting started on how to set a Goal

• Go to admin-click on the page on the drop down you need to select-then under the section All Website Data select Goal

Select a New Goal and Select Custom Under the Section Goal Set Up

Enter the Goal Description and select Destination

Enter the Goal details-You need to enter the url you want your visitor to get redirected-and if they do so We

have achieved a New Goal

Getting Started on Creating an Event

• Go to admin-click on the page on the drop down you need to select-then under the section All Website Data select Goal(Same step as in slide no.17)

• You need to then select Custom under the Goal Section.• Only change here would be, we would select Event Under Goal Description

Enter the Goal Details

Then Visit the url https://raventools.com/gaconfig/google-analytics-event-

tracking/affiliate-link/

We need to enter the same details as entered in the Goal Description

Further steps

• The code would be then generated• Copy it to the notepad and edit the website url and

the anchor text and paste it in the <body></body> (as it is an internal link) of the page.

• Download it from Local Site to Remote Site through FTP Client(For e.g,Filezilla)

• Then check into the Google Analytics section

How to Track what we have done on Google Analytics

• For Tracking a Goal

• For Tracking an Event