Google Ad Words Professional Certificate ( G A P)
-
Upload
pathway-institute -
Category
Documents
-
view
259 -
download
0
description
Transcript of Google Ad Words Professional Certificate ( G A P)
![Page 1: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/1.jpg)
Google Advertising Professionals
Google AdWords Professional
Certificate (GAP)
A great opportunity for a new career or home business
In
Search Engine Marketing Field
Or
Pay Per Click
Mohammed Abdel Kareem
![Page 2: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/2.jpg)
Google Advertising Professionals
Our Agenda
Who should attend this course ?
What is search engine marketing ……Let’s define it?
What is Google advertising professional program ?
Why we should using Google AdWords
How to set up Google advertising professional account?
Mohammed Abdel Kareem
![Page 3: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/3.jpg)
Google Advertising Professionals
Who should attend this course?
� Beginners for Emarketing
� Who is familiar with Emarketing and Google AdWords� Who is familiar with Emarketing and Google AdWords
� Who looking to improve their performance of their campaigns and website
� Who search for alternatives for old methods of marketing
Mohammed Abdel Kareem
![Page 4: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/4.jpg)
Google Advertising Professionals
What is search engine marketing ……Let’s define it?
Emarketing = SEO+SEM+SM
SEM is the process of paying money to search engines or directories to enhance
your website's position through pay per click or pay per impression.
- let’s look at an interesting fact about Search Engine Advertising.
Mohammed Abdel Kareem
![Page 5: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/5.jpg)
Google Advertising Professionals
Classifieds
Sponsorships
Rich Media
Other
17%
9%
8%
6%
80%
100%
% Online Advertising Revenue
• Search Advertising now the
most dominant form of
online advertising
Search
Banners
40%
20%
0%
20%
40%
60%
Type of Online Media
• Nearly �x growth in Search
Advertising since start of
����
Mohammed Abdel Kareem
![Page 6: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/6.jpg)
Google Advertising Professionals
How does Google work ?
So how does Google AdWords work ?
Mohammed Abdel Kareem
![Page 7: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/7.jpg)
Google Advertising Professionals
Your ads can appear on Google search results as well as the Google Network of search and content sites.
The Google Network reaches
over 80% of Internet Users
worldwide*network
Other
01%
Content publishers,including:
31%
Search partners,including:
Google properties,including:
Mohammed Abdel Kareem
![Page 8: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/8.jpg)
Google Advertising Professionals
network
What is Google advertising professional program ?
Google AdWords professional program is available in two levels:
4- Individual - Perfect for the home business entrepreneur because you don't have to
have assistants, partners 4. or employees.
31%
0- Company - Requires two qualified individuals in the Google Advertising
Professional program.
Mohammed Abdel Kareem
![Page 9: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/9.jpg)
Google Advertising Professionals
network
Google AdWords Professional Requirements
48 Sing up for the program .
08 For individual you should manage at least one account for :1
days.
;8 Spend 4111 $.
=8 Pass the test after met the above requirement. but you can take 31%
=8 Pass the test after met the above requirement. but you can take
the exam anytime.
?8 You will pay ?1$ the fees test. you will take 441 questions for
beginner to advanced user for AdWords.
A8 You need to B?% score to pass the exam.
B8 The Time limit is I hour and ;1 minutes.
Mohammed Abdel Kareem
![Page 10: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/10.jpg)
Google Advertising Professionals
network
What You Get with Google AdWords Certification ?
4. Google allows you to display the Google
Advertising Professional logo on your
website. This logo will appear in pro center
after passing the test it will take from 4 to ; 31%
after passing the test it will take from 4 to ;
days.
0. It is a great opportunity for a new career or
home business in an already-thriving and
still growing field - pay-per-click advertising.
Mohammed Abdel Kareem
![Page 11: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/11.jpg)
Google Advertising Professionals
network
Why we should using Google AdWords
4- Traffic conversion � AdWords traffic converts ? to 41 higher than organic.
0- Short time to see result .31%
0- Short time to see result .� Compare between AdWords SEO and SEM.
;- Automated free tracking tools.� AdWords conversion tracking &Google analytics
Mohammed Abdel Kareem
![Page 12: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/12.jpg)
Google Advertising Professionals
network
Why we should using Google AdWords
=- Cost and spending limits
� ? $ for activation your account .
� Maximum cost per click.31%
� Maximum cost per click.
� Daily budget for every campaign.
Mohammed Abdel Kareem
![Page 13: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/13.jpg)
Google Advertising Professionals
network
Why we should using Google AdWords
)- Different types of ads
� Text ads
� Image ads
� Video ads
31%
� Video ads
� TV ads
� Printed ads
� Mobile ads
� Local business ads
Mohammed Abdel Kareem
![Page 14: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/14.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 15: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/15.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 16: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/16.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 17: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/17.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 18: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/18.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 19: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/19.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 20: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/20.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 21: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/21.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 22: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/22.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 23: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/23.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 24: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/24.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 25: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/25.jpg)
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
![Page 26: Google Ad Words Professional Certificate ( G A P)](https://reader034.fdocuments.us/reader034/viewer/2022052600/5589757bd8b42a956d8b45e8/html5/thumbnails/26.jpg)
Google Advertising Professionals
network
Thanks
Q &A31% Q &A
------------------------------------------------------------------------------------------------
Mohammed Abdel Kareem
Mohammed Abdel Kareem