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Spreading The Digital Love!

Google+ - Google Goes Social part IIIMinna Hiltunen & Tuukka Sassi

What?

“If Facebook and Twitter had a baby, they’d call it Google+.”

~ Olaf Wempe

What?

• A new social network that rivals Facebook

• Launched on June 28th 2011, with a private beta

• Gathered 25 million users in a month

• Joining with invite only

• A collection of different social features like Stream & Hangouts

• Not Google’s first shot at dominating the social space

Features

Stream

See what your friends and circles are sharing. Similar to Facebook’s newsfeed.Source: http://mashable.com/2011/07/16/google-plus-guide/

Circles

Divide your Google+ contacts to circles and share right content for the right people.Source: http://mashable.com/2011/07/16/google-plus-guide/

Photos

Drag and drop photos to browser and adjust and edit them in Google+Source: http://mashable.com/2011/07/16/google-plus-guide/

Instant Upload in the Google+ mobile app uploads photos and videos as you take them.Source: http://www.google.com/+/demo/

Hangouts

Group video chat for up to 10 people.Source: http://www.google.com/+/demo/

Sparks

Google+‘s content recommendation engine.Source: http://www.google.com/+/demo/

Huddle

Text-chat Application For android phones.

Source: http://www.google.com/+/demo/

Games

16 games, including Angry Birds. Play together and share with friends.

Source: http://plus.google.com

• Privacy – clearer settings as in Facebook

• No ads – at least for now

• Compatible with other Google products

• Mobile – apps for iPhone & Android

What else?

Google+ vs Facebook

Google+ Circles

Circles makes sorting and managing friends and sharing content easy

Facebook Friends lists

Making different groups with list feature is

possible, but not very easy to maintain

vs

Google+ Hangouts

Group chat with up to 10 people

Facebook Video Chat

Recently launched. No group chat?

vs

Google+ Location

With one click on stream

Facebook Places

Coming also to browser?

vs

Google+ Huddle

Text-chat for android phones

Gtalk for desktop browsers

Facebook Chat

No mobile version

vs

What is still missing from Google+?

• Facebook pages of Business

• Facebook questions

About People

Men dominate

• Women make up only 30 -percent of Google+ users

• Women traditionally rule social networking sites: 58-percent of Facebook and 64-percent of Twitter.

• LinkedIn & Gmail are mostly populated by men

• Age limit of 18 years, leaves a lot of digital natives outside

User statisticsTop 10 Countries

1. United States 433,545 (55%)

2. India 142,339 (18%)

3. Brazil 41,605 (5%)

4. United Kingdom 38,917 (5%)

5. Canada 29,490 (4%)

6. Germany 26,494 (3%)

7. France 22,6134 (3%)

8. China 20,766 (3%)

9. Spain 19,370 (3%)

10. Taiwan 19,280 (2%)

Finland: 8 432

TOTAL 794,419 (100%)

Top 10 Companies presented by users

1. Google 9,704

2. Self-Employed 6,949

3. IBM

5,081

4. Infosys

3,989

5. Accenture 3,792

6. Tata Consultancy Services 3,620

7. Freelance 2,009

8. Microsoft 2,856

9. Apple

2,482

10. Cognizant Technology Solutions 2,417

Top 10 Occupations

1. Engineer 77,923

(29%)

2. Developer 45,713

(17%)

3. Designer 36,298

(14%)

4. Soft. Engineer 31,655

(12%)

5. Web Developer 14,185

(5%)

6. Writer 13,354

(5%)

7. Soft. Developer 12,907

(5%)

8. Programmer 12,511

(5%)

9. Photographer 11,700

(4%)

10. Teacher 10,235

(4%)

TOTAL 266,481

(100%)

Source: http://findpeopleonplus.com/statistics

Top 5 Google+ users

Finland: Jyri Engeström 7 037 followers

Source: http://socialstatistics.com/

About Businesses

Businesses are waiting

• Businesses were ready to get their pages up and running at launch

• Google+ quickly banished them from the site

• Google+ prioritized making a great experience for people first

• Platform for businesses is being built as we speak

• 5 000 companies are testing the business platform

• Key features for business use are analytics + other Google products

Ford - first consumer brand in Google+

https://plus.google.com/114277687548103339609

“Please give us just a little more time”

Win or lose?

Why Google+ will succeed…

• It’s simple and easy to use

• Google has learned from Facebook

• It has defining features

• It’s integrated everywhere

• Google knows it needs to get this right

… or fail

• It’s a Google social network

• Facebook has too much of a head start

• Google+ lacks the cool factor

• Google+ means profile management overload

• Invite only can fail

How we see it…

More information

http://www.google.com/+/demo/